How to remove variants on Amazon? What are the effects of Amazon deleting the parent?

How to remove variants on Amazon? What are the effects of Amazon deleting the parent?

In the operation process of Amazon, the setting and management of variants is an important task. Sometimes, sellers may need to split variants to better manage and optimize product listings. So how do you split variants on Amazon? Let us explain it to you below.

1. How to dismantle the variant on Amazon?

1. Log in to Amazon Seller Central and select the variant product that needs to be split.

2. On the product list page, click the "Edit" button to enter the product editing page.

3. On the product editing page, find the "Variation Theme" option and select the variation theme you want to split, such as color, size, etc.

4. Click the "Remove" button to remove the variation theme from the variation.

5. For the remaining variation themes, make sure other options remain consistent, such as SKU, stock quantity, etc.

6. After completing the editing, click the "Save and finish" button to submit the changes.

7. After submitting the changes, Amazon will automatically generate new SKUs for each sub-body. At this point, you can see the split variation list on the Amazon front-end page.

Note: Before splitting variants, make sure you understand Amazon's variant rules and policies. At the same time, it is recommended to conduct market research and testing before splitting variants to ensure that the new variants can meet market demand.

2. What is the impact of Amazon deleting the parent body?

On Amazon, parent and child are used to organize and manage product variation relationships. When sellers delete a parent, the child will be affected. Here are the possible effects of deleting a parent:

1. The child will exist independently: After deleting the parent, the child will be independent from the variation relationship of the parent and become a separate product. At this time, the child's SKU, inventory quantity and other information will no longer be shared with the parent.

2. Sales and ranking may be affected: If the child depends on the sales and ranking of the parent in the previous variation relationship, the sales and ranking of the child may be affected after deleting the parent. At this time, the seller needs to re-establish the sales and ranking basis of the child.

3. Reviews and ratings may be lost: After deleting the parent, the child will no longer inherit the parent's reviews and ratings. This may have an impact on the product's credibility and sales if the child did not have its own review and rating base before.

4. Associated traffic may decrease: In the previous variation relationship, there may be associated traffic between the parent and child. After deleting the parent, these associated traffic may decrease or disappear. This may affect the exposure and sales of the child.

5. Need to reset variation relationships: If the seller plans to regroup the child items into a new parent item or establish a new variation relationship with other products, it is necessary to reset the variation themes and options. This may take some time and effort.

In short, before deleting the parent, sellers need to carefully consider its impact on the child and adopt corresponding strategies to minimize the negative impact. At the same time, it is recommended to conduct market research and testing before deleting the parent to ensure that the new variation relationship can meet market demand.

<<:  Is it not possible to register AliExpress in mainland China? How to register AliExpress?

>>:  What is the AliExpress A+ Plan? What platform does AliExpress belong to?

Recommend

What should I do if the KYC audit of Amazon Europe is rejected? Detailed answer

If an Amazon merchant changes the legal person inf...

Why did P&G’s Mother’s Day communication create emotional resonance?

On this Mother's Day filled with love and grat...

Dunhuang Online E-mail Bao Putian (General + Special)-HX

In order to give you a better logistics experience...

WeChat Store Distribution, Showdown

A series of recent actions by WeChat Stores, espec...

How many main images does Amazon have? What are the requirements?

Many merchants will open stores on the Amazon plat...

What does Amazon ASIN mean? What is the importance of the ASIN code?

As the Amazon platform continues to grow, more and...

Does Shopify require a company registration? What should I pay attention to?

You should all be very familiar with cross-border ...

Live streaming sales, godfathers everywhere

The live streaming industry is undergoing profound...

Dong Yuhui sells books at low prices

Ever since the live broadcast room of "Yuhui ...