9700+ words super detailed package card drainage analysis (including templates and cases)

In daily life, everyone must have seen parcel cards in express parcels, in various styles, and perhaps everyone has scanned the code more or less. This article will dismantle the parcel card drainage and the essence of the parcel card. Those who are interested can take a look.

1. Essence: The essence of package card traffic diversion

As e-commerce platforms have increasingly strict control over purchasing users’ mobile phone numbers, using package cards to attract traffic has become the most common method for brands that have started to operate in the private domain to attract traffic from e-commerce channels to the company’s WeChat private domain.

However, although everyone has done this to some extent, the results vary greatly. Some can achieve a drainage rate of more than 50%, with tens of thousands of people coming in every day. But some are indeed in the single digits, and the model is not running correctly and cannot continue.

It’s obviously just a package card, why is there such a big difference in traffic?

Because some people may think that a parcel card is just a card, just put some interest points and a QR code on it, and it will be OK. In fact, any way of attracting traffic has a cycle. At the beginning, it is a bonus period with low competitiveness. For example, when there were not many people using parcel cards at the beginning, it might be very effective to just do it casually, and the cost of acquiring customers was not high. But now major merchants basically regard parcel cards as a standard, and consumers' attention is becoming more and more scattered. If you want to get a good effect, you need to make greater efforts and pay more attention to details.

In fact, when it comes down to it, the essence of a parcel card is a tool to grab customers' attention.

A person’s attention span is limited, and they are becoming less and less patient. It is good enough for them to take a second look at the package after unpacking it. This requires more research on how to attract customers’ attention within 1 second.

So in this article, I have studied nearly a hundred cases and summarized the 6-step method and rules of package card drainage. Basically, if you do the following details, you will have no problem getting an 80-point package card. In addition to the method, I also attached some easy-to-use landing tools to help us land better.

Finally, I have collected 70+ parcel card cases from different industries for your reference.

Step 2: Super detailed parcel card landing SOP

1. Set the target of attracting fans

The first thing is to use the package card to anticipate the goal of fan guidance. Some people may say, I don’t know what goal I should set, just do it first, do my best, and see what it is. How can I know what it can be achieved before I start?

However, if there is no target as a rough benchmark in the early stage, then there is no way to measure the subsequent cost investment, the effectiveness of the results, and whether optimization is needed. Basically, it will be difficult to do this for a long time.

So how do we set goals? What kind of goals should we set?

From the perspective of the end game, the core purpose of our private domain business is to achieve enterprise growth, that is, the growth of overall GMV. Traffic generation is a very core part of promoting GMV growth. Therefore, the goal here is to be able to predict the conversion of the private domain post-link, that is, GMV estimation and ROI estimation. Of course, it depends on what the company's KPI assessment is more inclined to.

Powder target calculation table

*The data is not intended as a reference, please do not compare it with other data.

However, you may still have some questions. What is the most reasonable level of fan diversion for package cards? You need some reference. After all, it is not reasonable to set a 100% diversion goal. Here I will give you a general reference for the entire industry:

Average practice data reference in the industry

*The above data is obtained based on service customer data and is not the only standard and is for reference only.

2. Design benefits

OK, based on the data reference and the prediction of internal historical data, we should be able to output a fan-direction target calculation table. Now that we have set the goal, the next step is to design the benefit points.
In fact, first of all, the setting of interest points must meet the needs of users. You can find a general direction based on product attributes and crowd attributes. It is best to comply with three principles:

1. Get it immediately , don’t wait a day or half a day to get it.
2. Strong sense of value varies from person to person. If the nature of the business itself tends to be low-price and profit-making, and the customer is also price sensitive, then the strong sense of value is definitely rebates. If the customer profile tends to be high-end, then the strong sense of value may be the provision of some emotional value, such as high-end membership.
3. The most important thing about strong relevance is not to stray too far from the product, because our ultimate goal is conversion, and it must be strongly relevant to product positioning to save more effort in later operations.

Secondly, we need to know what types of common interest points are there in the market? What are the effects of different types? This way, we can better comprehensively evaluate how to find the interest points we want to make.

So below I have collected the common types of interest points on the market:

2.1. Cash Type

For example, cash red envelopes, cash back for posting orders, and cash back for positive reviews. These package cards were mainly popular when they first appeared in 2019, and the fan attraction rate was very high, even reaching 40%. However, as user perceptions are also changing, this type of package card now has an overall fan attraction rate of only 3~5%.

Although this type of package card has an advantage, that is, the overall cost is relatively low and the efficiency is relatively fast, but generally, users who are attracted by this benefit point will be relatively utilitarian, and it is easy to appear wool party, and the conversion rate and retention rate will also decline. Therefore, if the unit price of the product itself is not high and the product is also relatively universal, such as snacks, this type of package card can be chosen. If the unit price is high and the product is highly targeted, it is better to choose this type of package card with caution.

2.2 Physical Type

For example, free gifts, low-price exchanges, free shipping, and free gifts for repeat purchases. Relatively speaking, the traffic-attracting effect of physical prizes is still very good, but the disadvantage is that the cost is relatively high, including product cost and logistics cost.

From the effect point of view, it depends on how it is set up. Free gift is definitely the most attractive, but it is easy to attract fans to take advantage of it. Therefore, some companies will set up a private domain to pay for delivery or low-price exchange, or give it away with the order after repurchasing a product. This can also guide users to make a payment in the private domain scene. Even if the price is very small, once the first payment in the private domain scene is generated, the probability of paying in this scene next time will be greatly increased.

2.3. Virtual Types

For example, coupons, discount coupons, and so on, the cost is definitely much lower than that of physical benefit points, and another advantage is that the users attracted will be more accurate, because they come for the discount or coupon, so the direct purpose is to consume.

But relatively speaking, it is not as attractive as direct physical prizes. If the user is not very interested in your product, he will not want to buy it even if there is a coupon, so the traffic rate may be relatively low. Therefore, this type of interest point relies largely on copywriting to attract people, which is a great test of a person's copywriting ability.

2.4 Service Type

For example, after-sales service, product manuals, and service package cards. The effect depends on the industry attributes. For example, the sale of home appliances, such as air conditioners, has a very strong demand for after-sales service, so the addition rate will be very high. And compared to cash or coupons, services will create a stronger sense of connection with users and can strengthen users' stickiness to the brand.

So in addition to home appliances, other industries such as beauty, clothing, mother and baby, etc., will also use service roles such as beauty consultants, dressing consultants, and parenting consultants to interact with customers, but the effect may not be as good as that of large home appliances, which have a strong demand for after-sales service.

In fact, the cost of service-based services is still relatively high, mainly in labor costs. Unlike cash or coupons, delivery is a matter of a moment. The interaction of services not only requires manpower investment, but also a longer delivery cycle. However, in terms of conversion, the effect is relatively good.

In the following table, I summarize the different interest points, the approximate advantages and disadvantages, and a comparison of the addition rates:

Comparison of different interest points

Similarly, the data here is for reference only and is not fixed. After all, the values ​​are related to industry attributes, so it is recommended to make a rough match based on your industry. The most important thing is to rely on continuous changes in interest points to do testing and find a better interest point to attract traffic.

Of course, here are some common interest point selections, which can also be shared with you as a reference. However, the final selection must first be related to the brand and in line with the brand tone.

Summary of common interest point selection products

Note: However, there is one thing to note, which is not to over-exaggerate the benefits of the parcel card, and to be consistent. For example, in order to increase traffic, some brands directly write that you can receive 100 yuan in cash, but in fact it may be some coupons. This will lead to two situations. Either the customer thinks it is impossible and there must be a routine, so he does not want to scan the code directly. Or the customer tries to scan the code and finds that it is different from what he thought, so he deletes it or blocks it directly. This is very unprofitable.

I remember that I bought a product before, and saw on the package card that it said that I could get three packs of tissue paper for free if I added WeChat, so I added WeChat. Later, I was told that I had to pay 9.9 yuan for postage to get it. Even though I thought it was not expensive, there are many three packs of tissue paper on Taobao for 9.9 yuan. I felt that the inconsistency was very deceptive, so I really wanted to delete it directly.

3. Presentation of interest points

After setting the above interest points, it is not over yet, because how to present them on the package card is also very particular. Should the interest points be presented directly on the package card? Or should some interesting gameplay be combined with it, such as scratch lottery?

Of course, we also look at the market first. The most common ones are the following three types:

3.1 Direct Presentation

Direct presentation is more commonly used. For coupons, write "coupons" directly, for discounts, write "discounts" directly, and for gifts, write "gifts" directly. The traffic flow rate of this method is generally directly related to the attractiveness of the benefit points presented. If the benefit points have been tested to be very attractive to the target group, then this simple and direct method is more appropriate.

3.2 Lottery

The next is the lottery type, which requires users to add before they can participate in the lottery. This is also a method that has been used more frequently in recent years. A study by a Stanford University professor in the book "Addicted" shows that when people gamble, their brains are most active and can produce the most excitement in the process of anticipating the results of the gambling. This is why scratch cards are so popular. In order to increase retention, many live broadcast rooms now use various lottery countdown activities to attract users to stay.

Therefore, in recent years, more and more businesses have also used the form of lottery in package cards. The special prize can be set as the prize type with the greatest value and appeal, and the overall prize cost can be controlled by the probability of winning.

In this way, users will be very excited to win the special prize, and this anticipation will increase the rate of adding fans. The rate of adding fans here is generally directly related to the attractiveness of the special prize.

3.3 Scratch Lottery

The last commonly used form is the scratch-off type. Compared with the lottery type, it actually puts the interesting step in front. This way, the operating cost is lower for users, and the experience of physical scratch-off lottery is also stronger. Relatively speaking, it will attract more fans than the lottery type.

Why? In addition to low operating costs, it also increases the user's initial investment. Experiments show that if users make a small investment in the early stage, the probability of completing the next action is higher. So when users have already scratched the lottery, even if they don't put much effort into this action, they will naturally scan the code to redeem the prize because they scratched it out.

Finally, I summarized that the comparison of different interest point presentation methods will be more intuitive. We can use different methods to test which presentation method has a higher addition rate for our products.

Comparison of different interest point presentation methods

4. Package card design

After choosing the presentation of the interest points, the next step is the design of the package card. Design is a very important part of the whole process. After all, after the user opens the package, they usually only take a short look at the package card. If it does not attract attention immediately, it may be thrown into the trash can.
So what aspects does the design of the package card include? Here are 4 points:

4.1 Card Style

The first is the card style design. Currently, the common parcel cards on the market are divided into four types: A6 paper strips, card type, envelope type, and special-shaped.

A6 paper : This is A6 paper, which is about the same size as a mobile phone. The advantage is that it is low-cost and can even be printed directly within the company. However, the disadvantage is also obvious, that is, the user experience is relatively poor, it is easy to be ignored by users, and they rarely pick it up to read the content carefully.

Card type : Generally, it is the most commonly used type on the market. The approximate size is 100*140mm, and it uses 250g coated paper, which is relatively textured. The advantage is that it is not easy to deform and has a better texture. However, the disadvantage is that it is too common on the market, so it is difficult to attract users with anything special, but the effect is better than that of A6 paper strips.

Envelope type : This type is often used for big brands or products with large profit margins. After-sales cards, letterheads, etc. are placed in an envelope. The advantage is that it emphasizes the brand tone and is easy to attract attention. I have received many envelopes of this type myself. They are so beautiful that I can't bear to throw them away. But the disadvantage is also obvious, that is, the cost will be relatively high.

Special shape : Combine the shape design of the package card with the brand product. The advantage is that it is more conspicuous and unique than the general card type, attracting attention. The disadvantage is that the cost is relatively high.

You can choose the appropriate card style according to your brand. After the style selection is completed, you can proceed to the layout design.

4.2 Clear distinction between primary and secondary

First of all, the most important thing is to clearly distinguish the main and secondary contents. What are the contents? The main title, (subtitle), main picture, and action guide.

Among them, the main title must be the most prominent, indicating the core interest points, such as "instant discount of 100 yuan", "100% winning", "free collection", "operation instructions", etc. If it is not prominent, users will not get what it means at first glance, and they will not continue to read other content, and they are likely to be lost.

Secondly, you can also choose to add a subtitle for further explanation. Because in order to make users understand in less than one second, the main title usually does not exceed 7 words, so it is difficult to explain the specific benefits. Then you can use the subtitle to make it clear. For example, for the main title of "100% winning", we can explain the meaning of 100% in the subtitle, what exactly is the prize, so that users can feel a concrete and measurable value.

Regarding the configuration of the main picture, if it involves a physical object, it is recommended to use the physical product as the core of the picture, and match it with the large font of the main title, which is very easy to attract users. But if our interest point is not a physical object, but a virtual product, then it is not recommended to put a virtual picture such as a cartoon gift box. Virtual things have a relatively low appeal to users, so it is better to put a QR code directly in this space.

Finally, it is about behavior guidance. After all, the ultimate goal of our work is to get users to take action. However, many brands may be afraid of not being able to explain things clearly, and write densely packed text rules on the package card, which users simply don’t have the patience to read. Therefore, in terms of behavior guidance, it can be summarized into 3 steps at most, such as: scan to add customer service + reply to keywords + participate in activities. As for the details of the activity, you can reflect it in the copywriting in WeChat for Business.

4.3 Pay attention to copywriting

Regarding the copywriting, some psychological techniques can also be used to optimize and package the copywriting in order to arouse the user's interest and generate action. In the design of the package card, it can usually be optimized from the following aspects:

Strong sense of gain : There are two main points to using gain-based copywriting to enhance users’ sense of gain. First, let users know what it is at a glance and get it immediately, such as “draw now” or “get it now”; second, let users feel that they are getting a bargain. For example, “get it for free”, “get it for free”, “draw for free”, etc.

Time scarcity : Use the scarcity effect of time and loss aversion to make users subconsciously take action quickly. For example, you can put a limited time for activities such as "valid within 24 hours" or a limited time for discounts such as "activity ends at XX time", etc., so that users subconsciously feel that if they don't scan the code quickly, they will miss the chance later.

Scarcity : Use the scarcity effect of quantity to magnify the sense of value. For example, "limited gift", "first 100 people receive", "price ladder", etc.

Scarcity of identity : Use the scarcity effect of identity to make users feel more like an identity. For example, "members only", "invitation code", etc.

4.4 Visual stimulation

Finally, there is the visual stimulation of color matching. For package cards, which are short, flat and fast ways to guide users to take action, the most important thing is how to mobilize users' unconscious perceptual cognition. Different colors generally give people different feelings. For example, some bright colors can easily make people impulsive; some cold colors can quickly calm people down. Although interest points, copywriting and layout are all important, it would be more perfect if the color matching can be combined.

For package cards, it is recommended to use warm and bright colors, more impactful colors, and colors that are more likely to make people impulsive in practice, such as red and yellow. In short, they are bright and can also attract users' attention at a glance and quickly know what it is. Of course, it should also be considered in combination with the brand's own tone.

5. Take over after diversion

After the package card is designed, it is not all good. If you do not pay attention to the acceptance of the diverted traffic, you will only get half the result with twice the effort. After all, our goal is not to increase fans, but for subsequent continuous private domain transactions.

I have seen several cases of brands that finally attracted customers to the company WeChat, but there was no response or follow-up, or the lead-in did not provide any behavioral guidance. For example, in the picture below, it just said thank you for following the brand without any valuable description or behavioral guidance, or there was no welcome message at all. If the follow-up work is not in place, users will either remain silent or leave.

Here are some common acceptance processes. I will share the details of how to design acceptance speech in the following special topic. Common processes are nothing more than the following three:

5.1 Official Account

The package card is a QR code of the official account. Users can scan the code to follow the official account directly. After following, the official account will automatically reply to guide users to receive prizes or join groups. However, this method is generally used for general user traffic, and the main purpose is to expose and promote the brand. For example, L'Oreal's traffic path is to follow the official account and guide registered members, with the purpose of member promotion.

Later, with the emergence of tools such as WeChat Moments that have stronger interactions with users, more and more brands generally directly guide users to add WeChat Moments, which is more conducive to guiding conversions.

5.2 WeChat for Business

The package card is printed with the channel live code of the enterprise WeChat account. After scanning the code, users will be added to the enterprise WeChat account directly. If it is a community operation model, there will be a step to guide them to join the group after adding the enterprise WeChat account. If it is mainly a 1V1 operation, they will be directly guided to redeem the benefits promised by the package card. This is also the guiding path and model of most brands at present.

5.3 Enterprise WeChat Community

The package card is printed with the live group code of the enterprise WeChat community. Users can directly scan the code to enter the community, and the welcome message will guide the user's next path. This direct entry method is more suitable for product categories with low product decision costs and high demand frequency. For example, takeaway groups. Otherwise, it is recommended to add friends first, or add friends after joining the group. After all, if you just join the group, you will not be able to find the user if the user leaves the group.

In fact, the design of relevant guidance words and copywriting is also very critical in the link, which directly affects whether the user will take action immediately. However, since the focus of this sharing is mainly on the drainage design of the package card, I will collect cases and extract methodologies separately for sharing about the link of undertaking conversion.

6. Do data analysis

Finally, we need to do data analysis. Many people may think that everything is fine after the traffic generation is completed, and they do not consider the need to continue to do data analysis and activity optimization iterations. As a result, even if they want to optimize the activity, they do not know how to optimize it. Therefore, at the end of the traffic generation activity, you still need to be aware of continuous data tracking, data collection and statistics, and data analysis. Here are three main points to share:

First, do a good job of data placement and recording in advance, and regularly monitor whether the data from different channels has reached the target set at the beginning? Therefore, before creating the channel live code , you must do a good job of channel marking for different package cards or different drainage hooks and words.

Otherwise, it will be difficult to analyze the subsequent drainage effect, and even more difficult to optimize, and it will be difficult to know which optimization actions are effective. The setting of channel tags can be preset in advance with the channel tags in the SCRM tool, and the channel tags and channel active codes can be associated. You can contact me for detailed communication on how to do it.

Second, remember to control variables when adjusting activities. Especially when testing the traffic rate in the early stage, if there are too many optimization adjustment points, there will be too many variables, and it will be difficult to know which action/link optimization measures are effective. For example, the same hook, different layout and words. The same layout and words, different hooks. If both change, it will be difficult to know whether it is the layout or the hook that has an impact.

Third, record the process data for each iteration and analyze the thinking and basis of the iteration at that time. If you keep good records of each iteration, it will be easier to obtain comprehensive data and basis later, analyze the reasons for data changes, and analyze the influencing factors.

Here is a template that can be used directly for data statistics, cause analysis, and review:

Daily fan statistics table template

Eventually, through daily statistics, we can find a hook with a higher rate of adding fans. If the cost is controllable, we can make this model a standard in the long term. However, it is recommended that even if you reach a satisfactory number of fans, you should not give up and continue testing. You should continue to have the awareness of testing to continuously make new breakthroughs.

3. Check: Quickly find the reason for low powder adding rate

When the traffic flow rate is lower than expected, how to review it? What are the factors that affect the pass rate?

First, let’s review the above steps of designing the package card to see if any link is not done well or needs improvement. However, there are many other influencing factors that are not listed in full.

If we can know more comprehensively which factors may lead to low fan adding rate, the efficiency of analysis will be much higher. Here we summarize the factors affecting the overall drainage path and share them with you. We can use it as a self-checklist. After each drainage activity and after checking the data, or before the next activity, we can check one by one through the self-checklist to see if every link and detail has been done.

After all, in such a competitive environment, the key is to focus on details. For example, if the add-in rate of a certain activity is low, we can use the following table to assume what the influencing factors are. Is it because the package card is placed in the wrong position? Is it placed at the bottom of the package and pressed? You can check it.

If there is no problem with the launch, then we can assume that the design is not good or the material selection is not good. Then we can explore the influencing factors from the package card itself, iterate and test one by one. As long as the iteration and testing are fast, success will come quickly.

Parcel Card Effect Self-Test Checklist

4. Tips: Tips for some common problems

1. Regarding the platform’s control over parcel cards

Many of you may be concerned about the fact that various platforms, such as Douyin and Taobao, have begun to control parcel cards. For example, Douyin may deduct points or even close the store. What should we do? Are there any tips to reduce the probability of being checked?

Since the risk control rules of the platform are always adjusted, in fact, many platforms often turn a blind eye. No one can guarantee 100% safety. After all, sometimes we have to take some risks for the sake of profit. Although it is impossible to avoid risks 100%, we can reduce risks through some operational optimization methods. What are these methods? Here I have also summarized some tips for your reference:

Control content : For platforms with stricter control, such as Douyin and Pinduoduo, it is recommended to use less cards with words such as "rebate for positive reviews", "cash", and "red envelopes". If you really want to have such an event, you can add WeChat and then say that there is such an event. Try to set up a package card of this type and tone, similar to the store/brand's thanks to the user.

Controlled regions : During periods of strict platform control, we may not issue parcel cards to users in the region where the corresponding platform is headquartered. For example, for Taobao, we will not issue parcel cards to users in Hangzhou; for Douyin, we will not issue parcel cards to users in Beijing; for JD.com, we will not issue parcel cards to users in Beijing;

Control form : If we are really worried, we will not put a package card, but we can put instructions, product introduction manuals, service manuals, thank you letters, etc. If you are a brand with production capabilities, you can also start with the product packaging, such as the QR code in the bottle cap.

Other ways out : If all else fails, if you can get a mobile phone number, you can try another way to increase followers, such as the AI ​​outbound call + main add, which has a good model today. Many brands have directly fixed this method, and the effect is also very good, and some even have a pass rate of more than 50%. If you are interested, you can chat privately, and I will share it in a special topic later. Another example is SMS reach, or even try a short channel link, which can be shown to customers after they place an order (but there will be certain risks).

In short, the process of attracting fans between major platforms is essentially a game between platforms. Risks and opportunities coexist. If you really want to accumulate accurate fans, then what we mainly evaluate is the comparison between the value of the accumulated accurate users and the risks incurred, and which one is more valuable to the company.

2. Tips to improve package card exposure

Here are some tips to increase the exposure of parcel cards. You can start from every stage of the user's purchase and increase the number of times you reach customers.

Pre-sales-Customer Service Reminder

For example, when a customer opens the customer service interface, information about card-related activities will automatically pop up, allowing customers to have a general understanding of the package card before the sale.

On sale - details

For example, you can add card logos and related benefit content on the homepage and detail page to avoid sensitive information, but let users know that there is such a benefit and they will pay attention to it after receiving the goods.

Receiving goods - outbound call/SMS reminder

You can also set up some ways to remind customers, such as contacting customers immediately through AI phone calls or text messages after receiving the goods, so that customers remember the existence of the parcel card activity and increase exposure. I have to say that I forgot to scan the parcel card once before, but I added WeChat because I answered the phone.

Unpacking-Package Card Location

Finally, try to place the parcel card directly above the product to prevent customers from throwing away the parcel card and the express box together. This requires sufficient communication with the warehouse.

3. Tips on using WeChat for Business

If we use WeChat as our private domain, we mainly add fans to WeChat. Here are some tips on setting up WeChat:

Drainage label setting : Because we deliver package cards for different channels or different goods, or even A/B test package cards with different interest points/copywriting, we must separate the data. One is the drainage data of different drainage channels, and the other is the conversion data of customers coming in from different channels.

Therefore, it is recommended to directly preset the labels of different channel live codes, which not only divides the drainage data of different channels, but also automatically tags the customers when they come in. We can track the conversion data of different live codes according to the labels, which is convenient for our subsequent analysis. If you don't know how to operate, please contact me.

One code aggregates multiple WeChat accounts : First, in order to prevent WeChat account risk control, such as being complained or triggering sensitive words, the account is temporarily blocked, or the number of added customers reaches the upper limit, resulting in the inability to use the channel live code, which will cause great losses. Therefore, it is recommended to configure one channel live code with more than 2 corporate WeChat accounts, so that even if one account is subject to risk control, the channel live code can still be used normally.

Secondly, we can also monitor at any time. If a company WeChat account with an active code cannot add friends, then go to the backend to edit the channel active code task in time, replace the company WeChat account, and then click Save. The channel active code itself will not change and does not need to be reprinted.

Automatically approve friend settings : Remember to set up automatic approval of friends. Never let users wait to add friends, as this will most likely lead to a silent/lost customer.

Automatic reply settings : First, the welcome message for friends is preset in advance. As soon as a friend is added, the relevant welcome message is sent immediately to guide the user to receive the benefit points or join the group. Second, the keyword reply is preset in advance. It is often seen that in order to guide the user to join the group, the group link is sent to the user, but if the user is busy and does not join the group or does not receive the group link due to a bug, there will be no other entrance to the group later, which reduces the group joining rate. Therefore, it is recommended to set the keyword [join the group] and send the corresponding group live code. Guide users to trigger the keyword to re-join the group if they have not received the group invitation or it has expired.

New friend SOP settings : Here are two tips. The first is to increase the group joining rate. We can invite users to join the group once during the welcome message, and then trigger it again after two hours through the new friend SOP to guide them to join the group, and explain the loss of not joining the group, so as to increase the group joining rate. For example, the following example:

The second is to improve customer interaction. Suppose we set up a variety of promotional activities to increase customer value perception, but it is certainly difficult to get users to participate in so many activities at the same time. At this time, we can use SOP to gradually move forward. After a period of time after the user completes a task, we will touch upon the second task again, allowing the user to execute continuously. For example, the babycare case:

Author: Kitty Wen

WeChat public account: Maowen Private Domain Research Society (ID: gh_8dc7a6ef6304)