How to improve Lazada product rankings? Start with these points

When we run an online store, we need to find ways to increase the traffic to the store, which is often called traffic diversion. After the traffic increases, we need to find ways to promote transactions so that the ranking can go up. So how to improve the ranking of Lazada products?

Currently, Lazada cannot see the number of orders, but only the number of reviews, so we must pay attention to the buyer's reviews, seller ratings, delivery efficiency, and less cancellation of orders. Negative reviews are unavoidable, and we can only reduce the number of negative reviews on this basis, and do a good job in the after-sales return process and after-sales review reminders.

Price discounts. Most consumers are sensitive to prices and the size of discounts. You must actively sign up for some of the platform's big promotions. Currently, in the absence of paid traffic such as Through Train, big promotion traffic is the largest source of traffic besides natural search traffic.

Product description mainly refers to the matching degree of product name and category. Because Lazada sites are different and languages ​​are different, the product description needs more time and effort (there is an official translation in the background, so it is not too difficult to spend more time searching for keywords. The difficulty lies in the matching degree of the product. Before doing it, you need to understand the search habits of market consumers)

In terms of click volume, many sellers’ products can appear on the search homepage, but very few of them are converted into orders. This is mainly because the product pictures and names attract customers’ attention, but the product content or price and other reasons cannot really be converted into sales. In fact, for all retail e-commerce platforms, the communication between buyers and sellers is not as frequent and intensive as that of domestic e-commerce, so it is crucial to provide good product descriptions, pictures, and introductions.

In particular, Lazada must not be used for distribution. If the store does not have a certain amount of traffic, it will cause the store to be diverted too much, which will greatly affect the ranking of the store's main products.

Generally speaking, Lazada does not show the number of orders, but only the number of reviews. Therefore, merchants should do a good job in the review section, and then do a good job in product description, price discount and click volume, which can effectively improve the ranking of products.