Can I still open a site if I can’t graduate from Shopee? How can I survive the incubation period?

After merchants join the Shopee platform, they can offer a few products for special discounts to attract traffic, and set the prices of other products a little higher, which is still very profitable. However, first we have to survive the incubation period. If we don't talk after the incubation period, can we still open a site?

1. Can I still open a site?

It is understood that if a Shopee store fails to reach the target, it will not be able to graduate and will directly lose event resources and the right to open other sites.

2. How to successfully pass the incubation period?

First of all, I want to correct a wrong view. Many Shopee novices make this mistake, that is, they use the hot-selling thinking of domestic e-commerce platforms such as Taobao to run Shopee. This is actually not feasible. It is not that the model is not feasible, but it is not suitable for novices to operate. We will not analyze the specific reasons here, but directly talk about the model that novices should operate. For novices to run Shopee, the current model with low threshold and high success rate is the refined distribution model.

Because this method allows us to make money first and seize the market. The advantage of this method is that it is fast to set up a store. As long as your product selection and optimization are correct, you can basically achieve stable orders in just one month.

Fine-grained distribution means making every detail more detailed on the basis of distribution. For example, in the past, we sold all kinds of products. In one store, there were women's clothing, men's clothing, pet clothing, auto parts and other products. It was very messy, giving people the feeling that you were running a grocery store. Although you had all kinds of products, it gave people the feeling that they doubted whether your products were good and whether they could be guaranteed to buy your products.

In addition, Shopee’s recommendation model has changed. Now Shopee will put a label on each store. Since the store is operated in a grocery store model, the labels will definitely be messy and it will not get search traffic.

So we upgraded the model to a refined distribution model. Different from grocery store distribution, we have clear categories, styles and target groups, and we no longer upload any products at random, but every uploaded product must go through our own layers of screening!

For example, if we only sell maternal and child products, then we already know what the store will look like before opening, how many products to sell, how many products to sell in each category, how to set discounts, and what selling points to use. How is this achieved?

This method is the positioning and planning method of Shopee stores that we have summarized after opening more than 300 stores! Even if you are a novice, you can come up with a relatively clear and practical plan through our method, because we have completely tabulated it, and you can just make a table and strictly follow the operation!

Merchants must work hard to survive the incubation period. If they fail to graduate successfully, the impact on the store will be very large, which means that it will become increasingly difficult to operate the store in the future. If you want to graduate successfully, you can try to do refined distribution, which is very easy to do.