What information is needed for Amazon brand registration? What are the benefits of brand registration?

As the Amazon platform continues to grow, more and more people are starting to open stores on this platform. Since you have decided to open a store on this platform, you must meet the requirements. So what materials are needed for Amazon brand registration? The following is an introduction.

What information is needed for Amazon brand registration?

1. Display the brand’s product packaging pictures on the packaging.

2. Display the brand’s product images on the product itself.

3. Display a valid website link for your brand or product.

Note: If you are a distributor or reseller applying for brand ownership on Amazon, you must also upload a letter of authorization from the manufacturer or brand owner.

4. Key attributes. During the registration process, you will be prompted to select a key attribute. The key attribute should be an existing product code for your branded product. After your Brand Registry application is approved, you must provide a unique value for this attribute for each branded product. If your branded product has a UPC, EAN, or JAN, you can select one of them as the key attribute. You can also select one of the following as a key attribute:

①Manufacturer part number

②Model

③Catalog number

④ Style number

A correct key attribute is unique to the product and does not change. Distributors and buyers should be able to easily find the key attribute on your packaging, website, or catalog. Below is a list of qualified key attributes by category.

Note: Make sure that the key attribute value is unique for all your products. If it is not unique, your products will not be registered in Brand Registry; you will receive an error message when you create or update products on Amazon, or your products may not be listed.

What are the benefits of brand registration?

1. It can increase the credibility of your listing. Registering a brand listing allows you to fully control the name, description, pictures, and other details of your listing. It can also reduce the matching errors of listing keywords, so that your listing can be searched more accurately!

2. Registering your brand allows you to use GCID (Global Catalog Identifier, a 16-digit mixed code) to replace UPCs and EANs. I believe everyone has used the UPC generator and found that it is very repetitive and has experienced the incident of using UPCs starting with 5 being invalid; in contrast, GCID is unique! It is the same in every country, unlike ASIN, which has different values ​​in different countries!

What are the benefits of having a GCID?

There are currently two ways to publish listings on Amazon. The first is to follow the seller, and the second is to build your own listing. If you want to quickly place orders and do not require a high profit margin, then following the seller is your first choice, but you must pay attention to the risk of infringement. Before building your own listing, learn how to protect your own listing first, otherwise the listing you have worked hard to make will easily be dragged into a price war by the seller.

Regarding the question raised at the beginning, I have introduced it in the above content. If you want to open a store here, you don’t need to go through the filing process. If you don’t have a filing process, some operations may not be able to proceed. Now everyone should be clear, right?

Recommended reading:

What should I buy when opening a store on Amazon? How to create a store group?

Is a credit card required to open a store on Amazon? What are the benefits?

Can I open a store on Amazon without a legal person? How to operate a store?