Which is better, Amazon or Lazada? How to choose?

If you want to do cross-border e-commerce, you can choose a suitable cross-border e-commerce platform. The more familiar cross-border e-commerce platforms are Amazon and Lazada. Which is better, Amazon or Lazada? In order to solve everyone's problem, the following content is introduced.

1. Amazon

Amazon was founded in 1994. Its founder is Jeff Bezos, who surpassed Bill Gates to become the world's new richest man. Amazon is the largest company in the United States and the world's largest e-commerce company. It ranks first in the Fortune Global 500 and is more than three times larger than Alibaba.

Amazon is headquartered in Seattle, USA. In 2018, its market value surpassed Apple to become the world's largest American company. In 2014, it established its China headquarters in the Shanghai Free Trade Zone and realized direct mail from the United States to China through the "Cross-border Communication" platform. Currently, there are 15 operation centers located in Beijing, Suzhou, Guangzhou, Chengdu, Wuhan, Shenyang, Xi'an, Xiamen, Shanghai, Tianjin, Harbin, and Nanning, with a total area of ​​more than 700,000 square meters. It is mainly responsible for manufacturer receipt, warehousing, inventory management, order delivery, customer returns, etc.

Amazon is the website with the largest number of users in the world, far exceeding world giants such as Walmart, Apple, and eBay. In 2011, about 20% of users in the world were using Amazon, and in 2019 it had risen to more than 30%, ranking first in the world. If you want to open up the international market and take the global sales route, and have enough budget for brand or product promotion, then Amazon is the best choice.

2. LAZADA

LAZADA is the largest e-commerce platform in Southeast Asia acquired by Alibaba in 2016. It is expanding rapidly, just like Taobao ten years ago. As Southeast Asia's manufacturing industry is backward, 80% of it relies on imports from China. With the help of the Lazada platform, Chinese manufacturers can accelerate their expansion into Southeast Asia. In March 2018, Alipay Chairman Peng Lei will serve as Lazada's CEO, and former CEO Bittner will serve as a senior consultant.

For Chinese merchants, the advantages of Lazada are low store opening costs, large traffic support, and good market prospects. Amazon has more advantages in this regard. Alibaba's continuous money-burning war and high-traffic support for Lazada in the past two years have promoted the rapid expansion of the platform. For the Southeast Asian market with a population of 600 million, Lazada's future development potential is enormous. The main advantage is that it does not require prepayment of deposits and service fees, which can save a lot of capital. Moreover, Alibaba's platform is suitable for the habits of Chinese people and is easier to use. For sellers who are planning to do Taobao and suffering from Taobao's price war, it is easy to get started. Especially those friends who want to invest in e-commerce at low cost should not miss it.

Lazada's main competitors are some e-commerce platforms in Southeast Asia. After all, the population of Southeast Asia and South Asia is close to 2 billion, and it is Alibaba's last trump card to occupy the markets in Southeast Asia, South Asia and the Middle East in the future. For small and medium-sized domestic sellers, this is the last train provided by Jack Ma.

Amazon and Lazada are both good platforms. If merchants want to build cross-border e-commerce platforms, they can choose one. After all, not all cross-border e-commerce platforms are suitable for merchants. I hope the above content can solve everyone’s problems.

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