Xiaohongshu Hot Article Secrets [April]

In the commercial launch of Xiaohongshu, hot articles play an important role - bringing continuous long-tail traffic to products or services. The author of this article analyzes the hot articles on Xiaohongshu from the perspectives of beauty, beauty and personal care, food, maternal and child care, and travel. It is very suitable for readers who operate Xiaohongshu accounts. Let's take a look!

In Xiaohongshu's commercial launch, hot articles also play an important role, especially in search optimization. Since hot articles are often displayed at the top of search results, they can bring continuous long-tail traffic to your products or services.

I often communicate with my students about the operation of Xiaohongshu accounts. After an account produces a popular article, even after half a year or a year, this note will still have likes and collections. It is not difficult to see that popular articles not only amplify the exposure of the account, but also have advantages for brand exposure.

Today, we have broken down 12 hot-selling articles in five categories in April, namely beauty, beauty and personal care, food, maternal and child care, and travel. We hope that these hot-selling factors can help all Xiaohongshu operators.

1. Analysis of the hottest articles on Xiaohongshu - Beauty and personal care

1. Case 1: I went to the hospital and found out that I had to do this to get rid of my hair (successful version)

(Note data: 10w likes, 68w favorites, 1136 comments)

The title of the popular article on Xiaohongshu: The title distinguishes the user groups and also determines the user needs, and the "successful version" once again shows that the blogger used the hospital's method and successfully solved the problem, arousing the curiosity of users with needs.

The cover of the popular article on Xiaohongshu : The cover echoes the title and shows one of the scenes of hair removal.

Hot content on Xiaohongshu: When sharing content, the blogger first grasped the negative impact of the problem, which resonated with everyone. Secondly, he used the methods he learned from going to the hospital to tell everyone, which was more authoritative. The steps and post-hair removal management were also explained in detail.

Comments on the popular article on Xiaohongshu: Some netizens in the comment section confirmed the practicality and effectiveness of the blogger's methods, which is an affirmation of the blogger's personality and notes. For other readers, looking at user feedback is always the most authentic.

Copy homework : The blogger magnified the needs of users in the early stage, allowing those in need to pay more attention to their own problems. Secondly, clear and concise steps were shared, and there were appeals in the comment area. Regardless of the content of the note or the title, all the content was presented concisely and clearly, which is exactly what everyone wants to see. These are all plus points for the notes, so the data of this type of notes are often very good.

2. Case 2: Nothing is easier than this, one trick to get rid of black joints, white and tender polish

(Note data: 130,000 likes, 100,000 likes, 390 comments)

Hot article titles on Xiaohongshu: The title determines the user's needs, and the narrative is based on emotions + people + numbers + results , so that everyone can naturally identify with the title and click in to see how the blogger handles it.

Xiaohongshu hot article cover: The cover is a very obvious contrast picture. As you can imagine, black joints are a problem that most people have now, and the demand for whitening has been growing day by day. After all, whiteness can cover up ugliness.

Hot article on Xiaohongshu : The blogger summarized the whitening method based on his own detours in whitening. His own experience can better determine the effectiveness of the method. The method presentation and product preparation are also very clear, allowing everyone to practice directly by following the notes, which is very convenient.

Comments on the popular article on Xiaohongshu: The comments section resonated with the blogger Heihejiao's insights, and as for the method, it was not very complicated, and some people even started discussing the method in the comment section.

Copy homework: In the early stage, use your own practical experience to resonate with users, and then amplify user needs, so that everyone pays attention to their own problems. This is the beginning of solving the problem. As for the display of methods, the blogger’s sharing is also particularly concise and to the point.

3. Case 3: Who can understand the world of people with severe myopia? 4 tips to get rid of squinty eyes

(Note data: 8391 likes, 5568 favorites, 41 comments)

The title of Xiaohongshu's popular article: The title uses segmented population + problem + number + solution to distinguish user groups and identify user needs. "Get rid of squinty eyes" hits the user's pain point, and how to solve it arouses readers' curiosity.

The cover of the popular article on Xiaohongshu: The image of the cover blogger wearing large eye sockets and how to effectively protect the eyes echoes the title. It can be said that it makes everyone curious about how to reduce the degree of myopia, which triggers the viewing of subsequent content.

The hot article on Xiaohongshu: The blogger used 100 degrees, 300 degrees, and 600 degrees to illustrate the clarity of things seen at different degrees, used a humorous joke to arouse users' emotional resonance, and gave 4 solutions to alleviate the increase in degree, and provided some auxiliary products for implantation. It is highly recommended and makes users with the same troubles want to try it out.

Comments on the popular article on Xiaohongshu: Everyone left messages in the blogger's comment section. Some responded with their own degree comparisons, and some were recommended by the blogger, saying that the blogger's sharing came at a very timely moment for them. This kind of notes can often solve everyone's myopia problems.

Copy homework: How to slow down the growth of myopia and solve this myopia problem is a pain point faced by many myopic groups. The topic has a wide range of users and such topics also have hot traffic. Appropriate product Amway can get substantial reference suggestions, and users can be recommended to buy and copy it into their own lives.

I would like to provide you with some recent popular topics. If you have better topics, please leave a message in the comment section.

Mild repair category: With the increasing demand for mild, light and burden-free skin care products, mild repair category has become a hot trend in the beauty and personal care category of Xiaohongshu recently. This type of product usually adopts a mild formula, focuses on repairing, moisturizing and other effects, and is very popular among young female users.

Personalized products: Xiaohongshu users are paying more and more attention to personalized skin care needs, so personalized products are highly sought after. These products provide users with personalized skin care solutions through AI technology or personalized testing to meet their different skin care needs.

Beauty tools: Recently, beauty tools have become a hot topic in the beauty and personal care category of Xiaohongshu. Users pay close attention to the purchase, use, and evaluation of different beauty tools. For example, makeup brushes, curling irons, and electronic beauty devices are all popular among users.

Brand experience: In addition to the product itself, Xiaohongshu users are also paying more and more attention to the brand's culture and story. Recently, brand experience content has also attracted much attention on Xiaohongshu. For example, brand stories, event introductions, store experience and other content are relatively popular.

2. Analysis of the hottest articles on Xiaohongshu - Beauty and cosmetics

1. Case 1: It’s so useful! 10 must-have tips for looking beautiful when traveling

(Note data: 6728 likes, 3079 favorites, 88 comments)

Hot article title on Xiaohongshu: The title uses emotions + numbers to express the blogger's love for the shared items, which makes people curious and click in to watch.

The cover of the popular article on Xiaohongshu : The cover is a travel size, and it looks exquisite and small, making everyone curious about what the blogger is sharing

Hot article on Xiaohongshu: The blogger simplifies the products and steps needed for daily simple makeup, from makeup removal and cleansing to various facial massages and eye shadows and highlights. A complete makeup step can be done with a small makeup bag. This is a blessing for many people who travel or go on business trips.

Comments on the popular article on Xiaohongshu: The comments section expressed that they were inspired by the blogger’s recommendation and were asking about the products shared by the blogger. The blogger also patiently answered the fans, which increased the stickiness between the fans and the blogger.

Copy homework: The interaction between bloggers and fans not only solves the problem of simplifying everyone's travel, but also has a good effect on promoting the product. Small and beautiful things are easy to be liked by people.

2. Case 2: Suitable for beginners who are learning makeup and have ordinary looks. Very detailed

(Note data: 4286 likes, 4266 favorites, 109 comments)

Xiaohongshu popular article title: The title distinguishes the crowd + the result. "Super detailed" describes the detailed level of makeup steps and the process display, which attracts people with needs to click in to watch

The cover of the popular article on Xiaohongshu: The cover shows the blogger holding a makeup brush and having already applied a delicate light makeup. The cover also leaves a suspense, "If you don't know how to put on makeup at all", everyone can directly identify with it.

Hot content on Xiaohongshu: In the early part of the content, the blogger shows her bare face and teaches everyone how to use makeup. For beginners, the blogger shows the steps from skin care to makeup step by step. You can complete a makeup look just by following the video. It can be said that she is very thoughtful.

Comments on the popular article on Xiaohongshu: From the comments section, we can see that many people are really reading the notes shared by the blogger. The sharing of eye makeup tutorials and products is enough to show that the content shared by the blogger is indeed practical for the people in need.

Copy homework: From the data of the notes, we can see that one like can lead to one collection, which shows that everyone recognizes the makeup tutorials shared by the blogger. As for the notes, the steps shared by the blogger are indeed much more detailed. People can basically appreciate the techniques by reading them several times.

Reference for beauty topics:

Natural skin care: With the younger generation’s pursuit of natural and light makeup, natural skin care has always attracted the attention of many users. The focus is on how to create a natural and healthy skin condition through skin care, moisturizing, whitening and other means.

Korean makeup style: Korean beauty has always attracted much attention, and recently, the drama Dark Glory has also become a hot content on major social media. Users focus on how to create Korean-style makeup through products, makeup techniques, etc.

Eyebrow makeup: Eyebrows are an important part of makeup. Users focus on how to create a natural and three-dimensional eyebrow makeup effect through products such as eyebrow pencils and eyebrow powders.

3. Analysis of the hottest articles on Xiaohongshu - maternal and childcare

1. Case 1: The mother was questioned for buying cheap clothes for her child. Was her behavior excessive?

(Note data: 17,000 likes, 5,369 favorites, 163 comments)

The title of a popular article on Xiaohongshu : The blogger uses events and rhetorical questions to write the title. The first part is something that often happens in real life, and for the audience, children’s education is indeed particularly important.

The cover of the popular article on Xiaohongshu: The cover directly echoes the theme, and everyone really wants to see what the blogger did when he encountered such a problem and why he ended up being too attached to it.

The content of the popular article on Xiaohongshu: The blogger uses his hobby of playing with dolls to put himself in the shoes of his child. The child thinks that his mother does not pay attention to his problems because of his hobby, but the mother does give correct answers to these problems of the child.

Comments on the popular article on Xiaohongshu: Everyone in the comment section expressed their approval of the blogger’s doll, but no one expressed any negative opinions about the child’s mother’s actions.

Copy homework: Most mothers love their children and want to give them the best, but when a child feels that he or she is not valued, the mother should indeed give the correct response. The blogger's approach is to serve as a reference for everyone, but it is not to tell everyone to spoil their children. After all, children also want to be valued.

2. Case 2: Collect it quickly and give it to your children!

(Note data: 39,000 likes, 49,000 favorites, 586 comments)

Xiaohongshu's popular article title: The title is a direct recommendation and creates suspense. What is it that is useful for children? It makes people want to click in and read it.

The cover of a popular article on Xiaohongshu: The cover shares how a baby loves to stay in bed and can be easily woken up with 5 alarms. This seems to give parents hope for their children's habit of staying in bed.

Hot content on Xiaohongshu: The blogger starts sharing content from online songs that children like. The rhythm is cheerful and motivating, so that children can move to the rhythm of the songs when they stay in bed in the morning.

Hot article comments on Xiaohongshu: The comment section seems to have found the trick of bloggers sharing ringtones. The comment section is full of joy. It seems that in addition to the bloggers' sharing, there are also some reference suggestions.

Copying homework: The blogger used such a different way of sharing, which really surprised us, but there is really nothing wrong with the blogger's sharing. It makes many parents seem to have found the fun of their children staying in bed.

3. Case 3: After giving birth, my husband actually did these things

(Note data: 4616 likes, 4198 favorites, 18 comments)

The title of the popular article on Xiaohongshu: The title distinguishes the user groups and also determines the users' needs. The title "the husband actually did these things..." creates suspense and arouses the readers' curiosity about what exactly he did.

The cover of the popular article on Xiaohongshu: The cover features the blogger and the words "What the husband needs to do" are added. It segments the population from the perspective of a female who has experienced it, hits the user needs, makes many users want to learn what they need to pay attention to, and echoes the theme.

The hot article on Xiaohongshu: The video uses a script to narrate the problems that women experience after giving birth, and how a husband should take care of his wife. The soft product placement will not only not make users feel disgusted, but will also make people feel like they are being sold a product. In addition, the blogger uses men to dub the product, which makes it more empathetic.

Comments on the popular article on Xiaohongshu: The blogger’s point of view at the end of the article prompted everyone to answer in the comment section. Users also tagged their partners in the comments, and some users were recommended the products in the video, which hit their pain points.

Copy homework: In the section about women giving birth, there has always been an emotional resonance that many mothers can feel. From the perspective of women's postpartum recovery, the blogger's advice on the help and support that should be given to women can provide some reference suggestions, and appropriate product placement can make users more accepting and recommend it.

Xiaohongshu's maternal and childcare categories have maintained a high level of activity recently, with the following main trends:

First, we emphasize health and environmental protection, and pay attention to organic, natural, and additive-free products and ingredients;

Second, it emphasizes scientific parenting and pays attention to scientific parenting methods and educational methods;

The third is to focus on emotional resonance and advocate harmony and companionship in parent-child relationships .

In terms of hot topics, some hot topics have emerged recently, such as "baby's healthy diet", "importance of breastfeeding", "newborn care skills" , etc. In addition, some mothers share their parenting experiences, such as "how to make children fall in love with reading" and "how to deal with babies crying", which also attracted much attention.

For popular articles in the maternal and child care category on Xiaohongshu, it is typical to gain recognition and attention from readers by sharing their own experiences and skills.

For example, some mothers share their breastfeeding experiences, baby skin care tips, baby coaxing techniques, etc. These contents not only help to increase the practical knowledge of mothers, but also establish emotional resonance between readers and authors, thereby obtaining higher reading and likes.

4. Analysis of the hottest articles on Xiaohongshu - Food

1. Case 1: 99% of people don’t know how to pick fruits! Save this babysitter guide!

(Note data: 49,000 likes, 17,000 favorites, 289 comments)

The title of the popular article on Xiaohongshu: The title uses emotions + numbers to call on everyone to quickly plant the seeds. Emotions drive the atmosphere and lead everyone to click in to watch.

The cover of the popular article on Xiaohongshu: the exaggerated expression of the blogger on the cover and the text that echoes the title both show that this note is full of useful information.

Hot article on Xiaohongshu: The content shares some common fruits and teaches us how to choose good fruits according to their shapes. This is a very good skill for many people.

Comments on the popular article on Xiaohongshu: Everyone in the comment section said that they must take out this note when choosing fruits in the future. The atmosphere is very active and relaxed, and some people have taken complete notes on the content shared by the blogger in the video.

Copy homework: There is no group for notes on life skills, basically everyone can use them. Choose a commonly used skill to explain, which can provide reference and suggestions for the public.

2. Case 2: Detailed recipe for paper-wrapped steamed buns, which many people love to eat for breakfast!

(Note data: 24,000 likes, 23,000 favorites, 281 comments)

Xiaohongshu Hot Article Title: The title directly indicates that it is a tutorial note, and "Many people like to eat" indicates that the quality of this note can make delicious food that many people like to eat, attracting everyone to click in and watch.

The cover of the popular article on Xiaohongshu: The cover features tempting steamed buns arranged in an orderly manner, which makes people very hungry and makes people wonder whether they can also make this kind of delicious food at home.

Hot article on Xiaohongshu: From the preparation of filling to the technique of wrapping siomai, the techniques are presented in detail and in a way that makes everyone feel like they can learn even if they have hands on. Even if they don’t know how to make them, they can learn by just watching.

Comments on the popular article on Xiaohongshu: The comment section raised many questions that everyone has experienced, but the blogger was very patient in explaining them, and some people even tagged their friends.

Copy homework: For food notes, the ones with good color, fragrance and taste are more attractive, and the tutorial notes shared by bloggers do give people in need a way to follow the video to make delicious food.

3. Case 3: Learn how to deal with weird roommates in 1 minute

(Note data: 6598 likes, 9368 favorites, 17 comments)

The title of Xiaohongshu's popular article: The title uses the title formula of number + question + result, which directly locks in the target audience. "Specially for weird roommates" hits the user's pain points and provides solutions, arousing the user's curiosity.

The cover of the popular article on Xiaohongshu: The cover shows a tug-of-war between three girls, with the caption "KO annoying people, specialize in dealing with green tea roommates". The problem of disputes between roommates is also a problem that many people encounter, and how to effectively solve it is the pain point demand of many users.

Hot content on Xiaohongshu: The video uses a script to teach various cases of events in a nanny-like manner, telling users to use different solutions when there are different situations, and recommends ice cream products with appropriate solutions, which is highly recommended.

Comments on the popular article on Xiaohongshu: The comments section expressed that they were inspired by the blogger’s recommendation and were asking about the products shared by the blogger. The blogger also patiently answered the fans, which increased the stickiness between the fans and the blogger.

Copy homework: The blogger chooses topics based on the interpersonal relationships between roommates. The topics cover more user surfaces and are appropriately added to the product in the form of story arrangements, which are highly acceptable to users and have reference value.

The recent popular food articles on Xiaohongshu mainly involve the following aspects: DIY food, healthy diet, family recipes, food culture, etc.

For example, some creative DIY delicacies such as cheese baked bread and chocolate pizza have become hot topics. In addition, healthy eating has also attracted much attention, including vegetarianism, weight loss meals and food safety.

Family recipes are also a hot topic, which include seasonal ingredients and dishes suitable for family preparation. Food culture is also an important direction for Xiaohongshu's popular food articles, including exploring special dishes and food stories from various places.

5. Analysis of the hottest articles on Xiaohongshu - Travel and tourism

1. Case 1: Super Practical Travel Items with Travel Checklist

(Note data: 7161 likes, 9609 favorites, 15 comments)

Xiaohongshu's popular article title: The title targets the right group of people, "Super Practical" emphasizes the must-haves for travel and is feasible. The blogger's thoughtful recommendation of "Attached List" hits the user's needs, further arousing the user's curiosity about what the recommendation is.

Cover of a popular article on Xiaohongshu : The blogger and the product appear on the cover. The cute painting style gives a sense of refinement and compactness. “As low as a few cents” is a good money-saving item that many users can use. The must-have items for travel echo the theme, making everyone curious about what the blogger is sharing.

Hot article content on Xiaohongshu: The blogger directly uses the method of Amway to highlight the essential items for travel, and explains the characteristics and advantages of these products. Amway's products directly affect the essential items that travel users need, and are convenient and easy to use, which greatly enhances the sense of happiness when used.

Comments on the popular article on Xiaohongshu: Many people in the comment section expressed that they were attracted by the blogger’s recommendation and were asking about the products shared by the blogger. The blogger also patiently answered the fans, which increased the stickiness between the fans and the blogger.

Copy homework: Compared with the introduction of things that users use in their daily lives, the direct introduction of multiple products is more acceptable to users, meets user needs, has a strong grass-roots recommendation, and the affordable price expands the user group. This kind of implantation of lifestyle products also gives everyone space and value for reference.

With the arrival of the May Day holiday, travel guide notes have become the most searched note content by Xiaohongshu users. Based on user behavior, there are two suggestions for travel notes:

Provide practical travel tips and suggestions. Provide readers with useful travel tips and suggestions, such as travel routes, scenic spot introductions, local food recommendations, accommodation suggestions, etc. This information can help readers better plan their trips and improve their travel experience.

Share your personal travel experiences and feelings. Share your own travel experiences and feelings with readers, including interesting things, surprises, challenges, etc. These personal experiences can allow readers to have a deeper understanding of the destination and the charm of travel, and will also increase readers' resonance.

At the same time, it is also necessary to combine the latest tourism trends and the characteristics of the destination to create, such as combining local cultural characteristics, food, natural landscapes, etc.

VI. Conclusion

The extremely high commercial value of Xiaohongshu’s popular articles can bring continuous exposure and traffic to brands, while also increasing the influence and number of fans of individual creators.

Creating a successful viral article requires consideration of many aspects, including content creativity, text writing, image and video production, as well as promotion and interaction strategies.

Creative, valuable, interesting topics and unique perspectives can allow users to see the value of the content. At the same time, when creating notes, make full use of the social attributes of the Xiaohongshu platform to resonate with users.

Recently, the hot articles in the fields of beauty, maternal and child care, food, travel and other fields on Xiaohongshu are very popular. For different fields, we can create hot content by understanding user needs, grasping popular trends, and flexibly using social media marketing.

Author: Zhuang Jun

Source: WeChat public account "Zhuang Jun (ID: zhuangjunweixin)"