Is it easy to be a domestic seller on Lazada? Why?

Lazada is also one of the cross-border e-commerce platforms. There are many merchants who want to be local merchants. Is it easy to be a Lazada merchant in China? In fact, many merchants have doubts about this issue. The following content will answer them for you.

Is it easy to be a domestic seller on Lazada?

Alibaba’s major policies regarding Lazada: In addition to introducing Chinese merchants to Lazada, Alibaba has also gradually exported its own e-commerce service system to the local area through Lazada to build a complete ecosystem.

In July last year, Alibaba announced that it would share a big data analysis platform with Lazada to provide sellers with relevant consumer purchase data, hoping to enable Chinese sellers to enter the blue ocean of 500 million people in Southeast Asia.

Lazada Thailand CEO Alessandro Piscini revealed that Lazada will use Alibaba's big data platform, which will help sellers understand product data and consumer behavior and adjust their operations.

In terms of payment, in August last year, Lazada Indonesia co-CEO Florian Holm announced in an interview that Alipay will be introduced to Indonesia. He revealed that Lazada's original payment tool HelloPay will be integrated with Alipay because the latter has a better anti-fraud system.

In fact, Lazada's integration with Alipay will also help Lazada's expansion in Southeast Asia. In February this year, Alibaba CEO Zhang Yong said that Lazada, the largest e-commerce company in Southeast Asia under Alibaba, has a high cash on delivery ratio, but there are still many problems with cash on delivery. Therefore, Alipay will enter the Southeast Asian market and popularize guaranteed transactions.

The competition on this platform is still very fierce, and it is not easy to do well. As a Lazada merchant, you need to master some operation and promotion skills, only in this way can you stand out from so many stores and do better.

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