This generation of post-00s are all crazy about Phoenix Legend

This article mainly describes the love of Phoenix Legend by the post-00s, and explains how Phoenix Legend has become the "spiritual dopamine" of young people. It tells the development process of Phoenix Legend and writes about how it invaded the post-00s. This article is suitable for everyone to read.

On the first day of the Hangzhou Asian Games, the uplifting singing of Phoenix Legend was heard on the short track speed skating field.

Wumeng Mountain is connected to other mountains!

The moonlight sprinkled and splashed on the beach!

The whole place was boiling with excitement. The overwhelming enthusiasm was finally given to Phoenix Legend.

Having dominated the square dance stage for the post-70s generation in the first half of their lives, Phoenix Legend once again demonstrated its dominance over the post-00s generation in the second half of their lives. Especially at music festivals dominated by the post-90s and post-00s generation, Phoenix Legend directly opened the blood awakening moment for young people.

At the Wuxi Taihu Music Festival on the 17th, as soon as the Phoenix Legend short film was released, the young people in the audience were already boiling with excitement. During the countdown, the song "Light" pushed the festival to a climax. When it came to the duet of men and women, "All Is Love", Baron Zeng Yi personally came out to conduct, and the voices of the post-00s in the audience became stronger and stronger, even drowning out the voice of Linghua Erfan.

Starting from the Chifeng Guochao Music Festival, and then to Changzhou, Guazhou, Manghe, Taihu... Phoenix Legend has shown its perfect adaptability to the music festival. At the performance of Phoenix Legend, young people not only actively grab the lyrics and sing loudly, but also evolve rapidly, spontaneously distinguishing between male and female voices, and singing hardcore love songs.

Young people from all over the country want to be the happy, lively and cheerful kid who sings for Phoenix Legends. These post-00s even directly contacted the local cultural and tourism bureaus, asking them to invite Phoenix Legends to perform in their local area. The topic #Netizens call on Shijiazhuang to invite Phoenix Legends to perform# was directly pushed to the top of Weibo hot searches by the enthusiasm of Shijiazhuang netizens.

Even in the university military training ground where objective conditions were not sufficient, the post-00s sang in unison, "You are the most beautiful cloud in my sky, let me try my best to keep you here." The once earthy divine song re-conquered this generation of young people.

Phoenix Legend has even become the "spiritual dopamine" for young people.

In the middle of the night when emo was supposed to be going on, young people went against their norm and flocked to the songs and videos of Phoenix Legend, spontaneously launching a collective catharsis and release activity. A video of Phoenix Legend's live performance at the Chifeng Music Festival has been played over 4 million times on Bilibili, and the number of real-time viewers once exceeded 9,000.

"Wumeng! Mountains! are! connected! to! Mountains! beyond!" has become a social code among young people, launching brainwashing attacks on social platforms such as Bilibili and Douyin.

The wave of secondary creation around Phoenix Legend is also coming in full force. Bloggers in the ghost and music sections used the melody of "Lady Shexiang" as creative material and rewrote the lyrics, realizing the linkage between Phoenix Legend and a number of IPs such as Li Yunlong, SpongeBob SquarePants, and Sun Wukong. Sports bloggers also changed to Phoenix Legend. The square dance magic song of the 70s has transformed into the BGM for fat loss of the 00s. The music gene engraved in the DNA of the Chinese people continues to shine.

From dominating square dancing to monopolizing military training grounds, from those born in the 70s to those born in the 00s, Phoenix Legend has completed a fan iteration and transformation, and is creating a craze among young people.

1. Question your parents, understand them, become a parent, and surpass them

From "really rustic" to "really good", Phoenix Legend's reversal in reputation among young people is inseparable from the rise of the music festival.

In the first year of offline performances, music festivals, which symbolize freedom and liberation, have become a spiritual haven for the post-00s. After three years of repression, venting and getting instant happiness are the simple pursuits of contemporary young people for music festivals. In short, "hi" is the first priority of music festivals. The explosion of Phoenix Legend at the music festival was both unexpected and reasonable.

As a CCTV label, Phoenix Legend’s music festival performance is a dimensionality-reduction attack that breaks through the circle.

Phoenix Legend, who have fought their way through the Youth Song Contest and the Avenue of Stars, are naturally the undisputed vocalists of the music festival. Unlike other singers and bands who perform blindly, Phoenix Legend sings live without backing tracks, and their difference is immediately apparent as soon as they open their mouths.

Phoenix Legend not only has the strength to rely on, but also has a serious attitude. In order to better fit the trend of the music festival, Phoenix Legend also made a detailed adaptation of the original song. The bright drum sound added to the prelude quickly mobilized the atmosphere of the scene, and the more rhythmic rhythm just met the needs of young people to sing happily.

The national popularity that once swept the streets and alleys has also become a "bargaining chip" for Phoenix Legend to integrate into the young people.

Linghua said: Why do you think so?

Regardless of whether you are male or female, young or old, you will have to say: It’s all my fault!

In the genre of pop music, Phoenix Legend is an important reference. It is regarded as a niche art form, while it is regarded as popular and down-to-earth.

For a long time, Phoenix Legend’s fan base was both large and surprisingly stable, firmly circling the circle of friends born in the 1960s and 1970s. However, in the aesthetic classification of young people, this kind of parents’ selection from the mainstream aesthetic of the previous generation will be packaged into the category of “earthy and low”, and Phoenix Legend’s song style has also been labeled as “rural heavy metal style”.

Phoenix Legend, which is often played in front of two-dollar stores, barber shops, and even on garbage trucks, has once again been labeled as "rustic" by young people because of its simple, straightforward lyrics and melody as well as down-to-earth aesthetic orientation, and even young people who like Phoenix Legend have been burdened with a sense of aesthetic shame.

Short video platforms based on decentralized algorithm logic have changed this stereotype. After delegating the right to choose content to users, short video platforms have also completely opened up the way for the dissemination of diversified content.

In a communication environment reshaped by short videos, young people are singing "I'm Not K" while waving their hands and filming exquisite makeup videos. The boundaries between "rustic" and "trendy" are completely eliminated.

Sweet girl Zhao Lusi used "Lang's Temptation" as the background music and released a short video with travel photos. The combination of the hardest song and the sweetest girl has triggered many netizens to follow suit. On Douyin, the number of views of the term #郎的诱惑 has exceeded 1.1 billion.

"Tu" is no longer a derogatory word. On the contrary, this straightforward, passionate and rough expression is actually one of the essences of popular culture.

Although Phoenix Legend is not on the young people's online depression cloud playlist, as soon as the prelude sounds, young people will naturally wave their light sticks, and as soon as the song starts, everyone can easily sing a few words. The music without any participation threshold and the melody that transcends the gap of time have made Phoenix Legend a carnival scene with thousands of people singing together. For young people, this collective carnival is the perfect chemical reaction of the fusion of Phoenix Legend and the music festival.

In the era of extreme involution, young people are wrapped in the heavy pressure of life. Depression and madness have become the escapist culture of contemporary young people, and this culture of depression also conveys the low cry of young people who are eager for release and salvation. Phoenix Legend has reached out to the post-90s and post-00s with positive and uplifting tunes.

Phoenix Legend covered the song "Under the Sea" by online singer Yizhi Durian in 2021. Phoenix Legend did not make a radical adaptation of the despair and struggle revealed in the original song, but instead added a few rays of skylight to the original song in a clever and gentle way. Linghua's penetrating voice revealed the light of the four seasons of the human world to the cold seabed, and Zeng Yi's magnetic voice also gently embraced all the lonely and helpless emotions.

Young people sing about melancholy, while adults sing about healing. The Phoenix Song from the bottom of the sea completely changed young people's views on this group. Phoenix Legend's "Under the Sea" ranked first on NetEase Cloud's three charts within one day of its release, and won the top spot on Douyin's hot list in two days. In three days, it topped the B station's hot list with three million views, and was included in the 110th issue of B station's weekly must-see.

Looking back at every song of Phoenix Legend, there are free singing on the vast grassland, expressing feelings about the majestic and magnificent scenery of Inner Mongolia, and yearning for the vastness of life. Every syllable is written with the heroic and optimistic background of life.

The more the economy goes down, the more people tend to miss the past. The song of Phoenix Legend is the "paper airplane" in the childhood of the post-00s. The line "I am looking up at the moon" looks back at the accelerated iteration of mobile phones and the booming technology, and the line "I am like a fish in your lotus pond" echoes the slow-paced simple life.

In the songs of Phoenix Legend, the young generation who have just faced the heavy pressure of life misses their carefree youth and the high-spirited golden age.

2. Phoenix Legend is a professional in playing with the post-00s

In terms of "raising children", Phoenix Legend has indeed accumulated a set of practical and effective experience.

If you want to understand young people, you need to take the initiative to approach them strategically.

Specifically, the execution strategy is a refined social platform operation strategy. In fact, since the song "Haidilao" went viral in 2021, Phoenix Legend has followed the trend and started to focus on the operation of various social platforms.

On Douyin, where users consume content at a fast pace and the number of passers-by is huge, Phoenix Legend uses a one-minute life drama to strengthen the characters of Linghua and Zeng Yi. Linghua unlocks, does styling, and eats crayfish on Douyin, looking like a cheerful big sister. Zeng Yi, on the other hand, establishes a simple and funny character by telling jokes and learning square dancing.

In addition, the two people's Douyin accounts will spread the content again through short videos, chorus, etc., which can also bring about subsequent topics. On "Star Electronic Music Alliance", Phoenix Legend's reinterpretation of "Free and Easy" caused a discussion on "Zeng Yi's rap skills" on Douyin. His varied rap styles made the post-00s crown Zeng Yi the title of "King of Rap on Earth".

Bilibili, which has a large number of young users, is also a key operating position for Phoenix Legend. In Bilibili, which is more demanding in terms of content volume, Phoenix Legend chose to achieve double kills with high-quality content and a sincere attitude. According to incomplete statistics, in the more than two years of Bilibili's operation, Phoenix Legend has shot micro-films, live broadcasts, performed skits, and even remade MVs, showing its full sincerity to Bilibili users.

Phoenix Legend's debut on Bilibili was a sincere "Moonlight over the Lotus Pond". Not only did they remake the MV of this classic with the same special effects as the WeChat family group, but they also let Zeng Yi show off his rap, dancing and other talents. Phoenix Legend, who is good at Bilibili, directly won the Bilibili Top 100 UP Masters in 2021. At present, Phoenix Legend's fans on Bilibili have exceeded 2.3 million, directly evolving from the top streamer in the mom circle to the top streamer of the post-00s.

To capture the hearts of young people, we need to constantly innovate in tactics.

Phoenix Legend is leading a new and uplifting national style represented by "Mountain and River Map". The post-00s generation, who grew up against the backdrop of the rise of a great power, has a stronger cultural identity and confidence. For them, national style is no longer just about graceful bridges and flowing water, but also about the unrestrained spirit of "I stand in the mountains, and live a clear and bright life", and the boldness of "painting my mountains and rivers with a brush".

Of course, as a national team leader and CCTV label, Phoenix Legend has always communicated with young people in a level-headed manner in various public occasions such as songs, interviews, and variety shows. In other words, Phoenix Legend has never tried to instruct contemporary young people on their lifestyles in a didactic tone, but has chosen to continuously integrate with young people.

In the early days of joining Bilibili, Zeng Yi used the "one-click-three-year" joke to interact with Bilibili users. Phoenix Legend did not avoid the comment that the song was "rustic", nor did they confront it head-on. Instead, they generously took to the talk show stage and took the initiative to play jokes and make fun of themselves. Zeng Yi said, "What does the rusticity of the song have to do with me? I only have a few words." He cleverly responded to the comment that the song was rustic in a way that killed a thousand enemies and hurt himself a hundred times.

In addition to being able to play with memes, if you want to completely conquer young people, you still need to use some real skills, and making things happen is an indispensable move.

Phoenix Legend's latest plot video, "When a Man Decides to Sell His House!", is a work in collaboration with director Xiao Ce. As an influential creator on Bilibili, director Xiao Ce has already figured out the content consumption preferences of Bilibili users. In just thirteen minutes of plot, director Xiao Ce used a little to show the epitome of middle-aged men. Zeng Yi's acting skills did not lag behind, showing the frustration, loneliness and struggle of middle-aged men vividly.

In the film "Phoenix, Nirvana!", which he also collaborated with director Xiao Ce, Zeng Yi was given the title of "Baron" by fans for his extraordinary acting skills.

Looking back at the long river of time, the resurgence of Phoenix Legend among the post-00s generation is a perfect mark of the surging tide of thought and change.

During the period of global economic downturn, young people are trapped in the cage of reality. Young people who want to escape from the reality need liberating and inclusive content to resonate with them. For this reason, the post-00s look down and begin to find resonance and carnival in popular culture.

On the other hand, Phoenix Legend is trying hard to extend its tentacles upward. They actively approach young people, tear off the "earthy" label, and respond to the thinking trends of the post-00s with a diverse and changing style.

Thoughts are downward compatible and songs are extended upward. It is this inevitability of the times that opens the next chapter for Phoenix Legend.

Author: Bukong WeChat public account: Spicy