How is the eBay positive review rate calculated? How can I improve the eBay positive review rate?

Merchants on all platforms need to pay attention to the store's praise rate. An increase in the store's praise rate can bring you more visitors and traffic. So how is eBay's praise rate calculated? Next, we will explain this aspect to you.

eBay seller positive review rate: The ratio of buyers to sellers' positive reviews is calculated by dividing the positive reviews in the past 12 months by the total number of positive and negative reviews. That is, positive review rate = number of positive reviews / (number of positive reviews + number of negative reviews).

Notice:

1. Neutral reviews do not affect the rate of favorable reviews.

2. Duplicate reviews for purchases made by the same ID within a week will not be counted.

3. Buyers can no longer leave feedback if more than 60 days pass from the order date.

How can I improve my eBay positive review rate?

1. Discounts or small gifts for favorable comments

A card can be placed in the package to be sent out, and promotional information about the praise reward can be included in the product details or the main picture of the product, which can also have a good promotional effect on the main picture. After receiving the goods, the buyer may not be very willing to leave a review, but after seeing such a praise card, he is more likely to do so. Generally, the reward can require the buyer to leave a praise word count of more than a certain number or give a dynamic score of five points to the seller.

2. Ensure the quality of store products

When consumers buy products, they value the product's price-performance ratio the most. If the product they receive exceeds their expectations, it will be easier for them to give a good review. Of course, not every product will meet the quality standards, so customer service needs to communicate with customers patiently, understand customer needs, see if they need to send another product or refund, and actively solve problems instead of shirking responsibility. In order to increase the rate of good reviews, you can put a small gift in the delivery so that consumers can feel the store's care, which will make it easier for them to give good reviews.

In addition to doing the above two aspects, merchants must also ensure the delivery speed of goods. They must deliver the goods within the specified time and cannot delay delivery. Otherwise, they will be complained by consumers due to delayed delivery, and the store's praise rate will definitely drop!