How many days does Amazon Black Friday last? How to do well in Amazon Black Friday?

Every e-commerce platform has its own promotional activities. Taobao’s large-scale promotion is Double Eleven, and the Amazon platform also has a promotion similar to Double Eleven, which is Amazon’s Black Friday event. So how many days does Amazon’s Black Friday event last? Next, we will explain this aspect to you.

As a warm-up for Black Friday, there will be warm-up sales from October 26 to November 19. November 27 is Black Friday, and November 30 is Cyber ​​Monday.

How to do well in Amazon Black Friday event?

1. Reasonable price setting

During big promotions such as Black Friday, there will be a lot of sales on the platform, and many new sellers will usually lower their prices and sell out their inventory. It is recommended that sellers keep prices high before big promotions such as Black Friday, and then adjust and lower prices reasonably when the promotion begins, which may gain greater profit margins.

2. Do a good job of keyword screening and optimize listings

It is recommended that sellers choose the holiday shopping keyword that they think will rank first and add it to the title of the listing. In addition, sellers can also choose 1-2 other keywords and add a holiday shopping keyword in each product bullet point. Spread some keywords in the product description, and the rest can be inserted in the Search Terms, provided that you have space.

It is important to note that you must optimize and test in advance, and try inserting a keyword and observe and analyze its impact. If everything goes well, continue with the next keyword and then continue this step. It is not recommended that sellers re-optimize the entire listing with holiday keywords as the focus, as this may cause problems. After the promotion is over, remember to delete the relevant holiday shopping keywords.

3. Prepare marketing content and do a good job of off-site promotion

Buyers should actively prepare marketing content to promote Black Friday and other major holiday promotions. For example, unique subject emails can stimulate the curiosity of customers in the email list, and social media can also be used to attract fans and customers' desire to buy. The key is to close transactions within a short period of time and establish shopping expectations of the target audience, so that your customers can get your promotion information as soon as possible.

Finally, Amazon merchants must do a good job in after-sales work, and customer service is the priority. After the event, merchants can follow up with customers to understand their impressions of the event, etc. These are all good ways to help you retain customers and develop new customers!