Overlord Tea Princess, she is really good at writing copy!

This article will take an in-depth look at Bawang Cha Ji’s marketing strategy, the performance of its contracted athletes, and how its creative copywriting won the hearts of the market.

It's so funny. Recently, the internet is full of people trying to get the best career opportunity from Ba Wang Cha Ji.

The reason is that Bawang Cha Ji signed Zheng Qinwen three months before the Olympics, becoming the last brand to get on board before the games.

In the end, Zheng Qinwen won the gold medal, and the overwhelming traffic instantly overwhelmed Ba Wang Cha Ji.

And it was cut to a close-up shot of the official Olympic broadcast:

But then there was a trending search that made Bawang Chaji's eyes go dark:

It should be that Zheng Qinwen’s father said in an interview before that Zheng Qinwen only eats broccoli and chicken breast 360 days a year and never drinks beverages.

After accepting the endorsement of Bawang Cha Ji's "Health Ambassador", Zheng Qinwen said that he does not drink cola, but occasionally drinks milk tea. I think there is nothing wrong with this, after all, pure milk and pure tea are also healthy drinks.

Behind Zheng Qinwen's career with huge traffic, there must be a marketing department with strong planning and execution capabilities.

I saw someone asking about Bawang Cha Ji’s marketing department on Xiaohongshu before. The notes were very popular, and even people in Bawang Cha Ji’s marketing department were recruiting people. Some people also asked if they were recruiting copywriters.

In fact, including Zheng Qinwen, Bawang Tea Princess has signed a total of seven athletes this time. Except for Liu Xiang, three of the six active athletes have won gold medals, one has won a bronze medal, and the remaining two breakdancers have not yet competed. This is a very sharp eye for selecting people.

Zheng Qinwen: Women's Tennis Gold Medal

Wang Shun: Men's 200m Individual Medley Bronze Medal

One person can swim very fast

But a group of people

You can swim longer

#Together for Honor#

Chen Qingchen and Jia Yifan: Women's Doubles Badminton Champions

We have fought, won, and failed

But as long as we support each other

No matter how difficult the hurdle is, we can overcome it together

#Together for Transcendence#

Breakdance world champions Liu Qingyi and Wang Ruimiao

Find resonance in every movement

You will find a soulmate in a cup of good tea

A bigger stage in the future

Wanna go together?

#Together for a breakthrough#

The bars in life

We walked through it together.

#Together for love#

Under a note about the story of the founder of Bawang Cha Ji, someone left a message saying that the former marketing director of Heytea is now at Bawang Cha Ji. I don’t know if it is true.

This story says that the founder of Ba Wang Cha Ji lost both his parents when he was young and never went to school. Then he made 10 billion within five years of starting his business.

An uneducated entrepreneur who came out of the mountains of Yunnan... This is really a bit like a rebirth novel, who knows.

After watching it, I felt like I had drunk three cups of "Wanli Mulan" and couldn't sleep all night...

This is truly a brand that makes people lose sleep from the inside out.

When talking about "Wanli Mulan", we have to praise the naming of Ba Wang Cha Ji. It is said that naming is the simplest and most difficult job of copywriting. It is simple because there are only a few words, and it is difficult because these words are so important.

A good name is worth 100 good sentences.

Boya breaks his string, thousands of miles of Mulan, spring mountains when waking up, fragrance of osmanthus and orchid, white mist and red dust, wild gardenias... It is so short that it only has four words, but it is as beautiful as a poem.

Like many people's first cup of milk tea when they first got into Ba Wang Cha Ji, "Bo Ya Jue Xian" was taken from "Jasmine Snow Buds", and the aftertaste is like the lingering and melodious overtones of the strings.

As someone who never orders milk tea, I immediately ordered one when I saw the name.

Then I realized what it meant to be "Bo Ya's sleepless night".

Some people say that after drinking Wanli Mulan, their eyes became as big as bells at 3 a.m., they had no desire to sleep and only thought about joining the army to replace their fathers.

Bawang Tea Princess quickly announced that they would develop a low-caffeine version of Wanli Mulan and solicited names from everyone. Some people suggested that it could be called "Thousand-Li Mulan", "Hundred-Li Mulan" and "Ten-Li Mulan" according to the degree of insomnia.

In addition to naming, Ba Wang Cha Ji's copywriting is also high-quality and prolific. Some good copywriting works are compiled below. Let's take a look.

Poster copy