What are the requirements for Amazon video ads? How to upload them?

Now after opening a store on Amazon, everyone will try to do promotion. There are many ways to promote, and many friends will choose to use advertising as a promotion method. After all, the effect of advertising is also very good. What are the requirements for Amazon video advertising?

What are the requirements for Amazon video ads?

Of course there are. Amazon merchants need to meet the following requirements to upload video ads:

1. Amazon has the right to refuse sellers from uploading videos with poor content, sound effects, or resolution.

2. Amazon requires that videos cannot contain product reviews, URLs of websites outside of Amazon, inappropriate content, time hints (such as limited-time discounts), or price discounts.

3. Upload the highest quality video files in the following formats: 3GP, AAC, AVI, FLV, MOV, MP4, and MPEG-2. Please note that Amazon cannot process Apple ProRes files.

In addition, you need to upload a high-definition video thumbnail in JPEG or PNG format, thumbnail aspect ratio: 16:9, recommended minimum width is 1920 px. Video aspect ratio: 16: 9, resolution: 1920x1080 (preferred), 1280x720 (minimum).

4. Metadata: The video title can be up to 100 characters, and the video description can be up to 400 characters. You need to provide the video type and related product ASIN.

5. Color profile: RGB, DPI: 300 (preferred), 72 (minimum).

2. How do Amazon merchants upload video ads?

First, we open the Amazon platform, find the seller center - click Ads - Graphic Brand Description, enter the sku to search for products that can be released (need to be uploaded through brand registration), select "Add Video", fill in the relevant video information and publish it. The video review time is about 6-8 hours, so please wait patiently for the video review to pass. After the video is successfully released, you can see your video in the main picture of your product page.

If Amazon wants to run video ads now, the above three points must be met. Once the sound effects and resolution of the advertising video content are not good, the Amazon platform will not agree. If it fails the review, it will not be able to be promoted.

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