What are the Lazada local store operation skills? Tips sharing

When opening a store on Lazada, you can choose other sites or choose to open a local store. No matter which market or country you are targeting, you need to master the corresponding operation skills. So what are the operation skills of Lazaa local stores?

1. About product selection

When selecting products for local stores, the main thing is to conform to the consumption habits of local consumers. At the same time, you also need to look at the market capacity, competition, etc. of the site, and then determine what category you want to go into.

After that, you need to analyze the competitive products with higher sales on the platform. The main thing is to look at their sales, how many of them exceed a certain value, and see if you are competitive and can meet this standard.

Finally, you also need to consider the profit of the product and whether it is easy to transport. If your product does not have enough profit, then it will be difficult to operate the store later. For example, for some large goods, the transportation cost is relatively high, which will also reduce the profit.

2. About Collection

To receive payments at Lazada local stores, you need to bind a local bank card.

If domestic sellers do not have local bank cards, they have to find a payment collection service provider, which means they need to bind someone else's bank card account for receiving payments. After the platform releases the money, the payment will be withdrawn; and then the payment will be given to you through transfer, but a handling fee will be charged, usually about 2% of the withdrawal amount.

Therefore, everyone must find a reliable collection company to avoid losing both money and goods.

3. About delivery

Lazada local stores require local delivery. For domestic sellers who run local stores, they have to choose overseas warehouses to achieve local delivery.

For overseas warehouse shipment, sellers must first transport their products to the overseas warehouse through a logistics company. Once a buyer places an order, the order will be pushed to the overseas warehouse. The overseas warehouse will be responsible for packing and delivering the products to the buyer's delivery address, thus realizing local shipment.

Of course, you can also find some local freight forwarders and adopt a no-source model. This way you can also achieve local delivery and run a Lazada local store.

Although the operation of Lazada local stores is also mainly about selecting products, collecting payments, and shipping, there are still big differences compared to cross-border stores. In particular, local stores require local information from store opening to shipping, otherwise it cannot be done, which is also a factor for sellers to provide customer service.

The above is an introduction to the operation skills of Lazada local stores. In fact, if you want to run a local store well, 50% is in product selection, 30% is in operation, and the remaining 20% ​​is in the supply chain.