Does off-site traffic from Amazon affect rankings? Why?

If Amazon stores want to generate more revenue, they certainly cannot rely solely on the traffic within the site. Therefore, many times merchants need to focus on both within and outside the site. But will off-site traffic affect rankings? I believe that everyone understands the importance of weight to search without us saying much.

Why?

This depends on whether the leads are accurate and whether they can at least maintain the current page unchanged and continue to generate sales.

Because if the original conversion of the product is good, but the off-site information is not accurate enough, the conversion cannot occur or the conversion is very poor when it arrives on the page. Imagine that there were 10 orders out of 50 flows originally, and now there are still 10 orders out of 100 flows. The conversion has become lower, and the page authority will also decline. The conversion will affect sales and rankings, so the ranking will naturally decline.

When promoting new products, you should try to avoid these two points. First, many people like to attract traffic from outside the site when promoting new products, such as deals. During the new product period, try not to do this. If you really want to do it, it is recommended to complete the listing data at one time every day, and never do it once every two weeks or once a week. Each operation will disperse the data.

Simply put, the exposure is large, the click volume is large, but the conversion rate is low, and the relatively good data of new products is pulled down. Only through later operations can the orders be brought back to the previous level, which causes certain troubles to the operation.

Second, when promoting new products, make a seed link in advance. Seed links shorten the new product period and promote it quickly. Of course, if you have a seed link, don't forget to arrange the time. Every high-weighted comment can add weight, and every addition will bring your orders and your ranking to a higher level.

To sum up, by analyzing and predicting the promotion costs, the promotion period is two months, and plans are made for advertising, evaluation, price, and other sections. When doing a deal, if you can't stick to it every day, don't do it.

Finally, when making seed links, even if you already have seed links, it is recommended that you make listings and regularly push down the weight. So should new products do off-site traffic diversion? When doing it, if you can't insist on doing off-site traffic diversion every day, don't do it.

The number of reviews collected for off-site traffic generation will be much higher than those for non-site traffic generation. This is because off-site traffic generation is often accompanied by activities, which are usually discounts or buy-one-get-one-free offers.

Some people will also use off-site promotion services to help them promote products and request reviews. The reviews requested are of high quality and come with pictures. The most important thing is that if you use the backend's self-built discount promotion, the discount should usually not exceed 50%! Then you can request reviews.

In fact, Amazon's off-site traffic will affect the ranking. This is mainly related to the accuracy of the traffic. If the traffic is inaccurate, the conversion will decrease, and the ranking will naturally decrease. Therefore, it can be regarded as an indirect impact on the ranking. If you are not familiar with the off-site traffic, you can do a good job of on-site traffic first.