10 thoughts on recent changes

One minute of thinking is worth an hour of nagging. When humans think, God laughs. What everyone cannot do without is the ability to think. The author of the following article will share his thoughts on some things with you, let's take a look.

01

It is difficult to write short copy for expensive things, because the copy must explain everything clearly, be well-reasoned, and make people feel that the product is worth the money.

If the product is very expensive but the copy is very short, don't worry, they have spent the money on other things and have already created popularity, appeal, and reasons and bases for people to buy it.

02

The little girl at home asked me, "Why are mice bad?" I have always been reluctant to answer questions like this. I would rather let her discover the answer on her own.

This kind of question is probably what she heard from others, because from what she has seen and learned, in her cognition, mice are just small animals, there is no good or bad. And the reason why I don't want to answer is that the good and bad of animals are basically imposed by humans, there is no good or bad, it's just the most basic natural law. The key is who is at the top and who defines good and bad.

When mice risk their lives to come out at night to look for food, they are called stealing, which is bad; but when we take the honey away to process it, we praise the bees for their hard work, haha. So, children, define it for yourself.

03

Remember, high traffic does not necessarily mean good sales! Otherwise, you will suffer a great loss.

Have the product quality and reputation issues been resolved? If not, then spending money on large traffic is tantamount to suicide;

Is the motivation problem solved? If not, then at most you will just take a glance and not buy.

Is the trust issue resolved? If not, why should others trust what you say, especially for products with complex decisions.

Have you solved the threshold problem? If not, many potential customers will be excluded.

Is the warranty issue resolved? If not, it could cost you a lot of sales, especially for high-priced products.

04

To be honest, most companies don’t need a copy that looks flashy, or a high-end commercial, or a copy that wins an award.

What they really need is your correct and precise expression based on brand needs or product sales after you understand the brand and the product.

Going deeper, many companies don’t even need copywriters who are very good at writing copy. They want people who can help solve practical problems.

05

When writing a copy, you really shouldn’t be too sensitive to the situation of repeated revisions. Generally, copywriters have a strong author mentality when creating, that is, they have a strong desire to protect what they write, and don’t want others to change it, and don’t want to add things they don’t want to add.

This is a good thing, the author's mentality itself is a good internal driving force. But we have to make it clear that you wrote the copy, but it was written for a certain commercial purpose of the brand.

Therefore, the first thing you should do when revising a manuscript is to accept it, then consider the ideas and purposes behind the revisions, polish it slowly, and accept setbacks.

06

I don't have a deep understanding of Buddhism, but some people around me have told me about their Buddhist practices and self-cultivation.

I don't think it's right, how could it be like this?

They give me the impression that practicing Buddhism means not being impulsive when encountering things, not competing with each other, avoiding them if possible, taking things lightly and not thinking too much, turning a deaf ear to what's happening outside, and paying more attention to one's own heart.

Why do I feel like this is escaping? Shouldn't we face the problem, resolve it, and break through ourselves? Regardless of success or failure, we should turn these experiences into our own experience. I personally think this is the practice. Or maybe I don't have enough wisdom.

07

As a team manager, don't be afraid to ask for help.

This is a big misunderstanding. Many managers think that since they manage others, how can they ask for help and advice from others? This is totally wrong. Being a manager does not mean that you are good at everything or are proficient in any field. The reason why a team is called a team is because everyone in a team has their own responsibilities and strengths.

A good manager should use the strengths of each member to complement each other, including supplementing the skills and abilities that he or she lacks. Acknowledging one's own shortcomings and acknowledging the abilities of others is a basic awareness of a manager.

08

Continuing from the previous point, here is another realization as a manager: what the management team wants is not to be liked, but to be respected.

First of all, not everyone will like you. Some people like you, while others don’t. Managers should not try to please everyone just to win the favor of others.

Secondly, if everyone can do a good job together, it depends more on recognition and respect. I had a colleague before, whom I admired very much. He had a strong sense of direction in his work, worked hard, and made decisions with courage. He was not very popular, and some of his subordinates even disliked him a little. But it didn't matter. Every time he gave us a task, everyone would complete it seriously and cooperate well. It was because of respect. Although I didn't like him, I still respected him.

09

Don't be too hard on yourself, just do your best in everything. Pursuing perfection is a good virtue, but there is nothing absolutely perfect in this world. On the contrary, you will always be depressed because of some small flaws, and become too radical or negative.

Don't expect too much from others. People are different, and their abilities vary. If you keep making high demands on others and then get disappointed when they don't meet your expectations, you 're not only wasting others' time, but you're also asking for trouble.

10

Uncertainty, incomprehension and uncontrollable things always make people anxious and upset. In recent years, we have seen too many uncertainties and even more uncontrollable things, so long-term anxiety will make people irritable at any time.

I have figured it out. There are mainly two types of uncertain and uncontrollable things. One is the thing you can get if you try hard and tiptoe, so you can worry about it. The other is the thing you can't reach or solve no matter what you do, so don't worry about it. Don't think about it, don't look at it. Looking at it too much will not only make you upset and have a headache, but also make you feel deeply powerless.

Do more of what you can and do well the things around you. This is probably the best choice at the moment.

Author: Mumu Old Thief

Source: WeChat public account: "Mumu Laozei (ID: mumuseo)"