Why do people need village night

Recently, topics related to the Spring Festival Gala have sparked heated discussions on the Internet, and everyone has speculated on the content of the Spring Festival Gala. However, recently, the northern and southern regions, which are divided according to geographical locations, have started a village gala competition. Let's take a look at the specific situation~

“The Spring Festival Gala has already been aired and can be watched on TikTok.”

If someone says this, don't rush to praise him for his wild style, because this person who speaks unclearly may have watched a village evening show.

On Douyin, a village evening party competition came to an end. Shanxi Linfen, the northern team, and Hunan Xiangxi, the southern team, launched a long-distance contest in terms of innovative forms, the difference between movement and stillness, and regional characteristics. With the sound of gongs and drums and the PK of original songs, it was difficult to tell the winner between the two joyful parties.

The reason why the offline village evening parties can attract so many audiences seems to be that the CCTV Spring Festival Gala is not innovative enough, the creation of private netizens has been strengthened, and the programs with local characteristics are more participatory.

Before the Village Evening Gala became popular, whether it was the Village BA, Village Super League and other events, or hot topics such as imitating catwalks and song MV re-creation, they all relied on their unique appeal to attract many netizens to participate.

In the past, CCTV's Spring Festival Gala summarized the jokes of the year; now, the village gala is creating the trend of the next year. After the success of the two village gala, other regions have followed suit. It's time for talented folk artists to show their skills.

1. Which one is better in the North or South Village?

The competition between coarse grains in the north and fine bran in the south has just ended, and the village evening shows in the north and south are competing again on Douyin.

Douyin blogger Tang Yao Luogu Zhang Yong set up gongs and drums in a rural area of ​​Linfen, Shanxi; the original band Miao Sanman set up a competition stage in the Miao village in Xiangxi, Hunan, where they showed off their unique skills to see whose village evening party was better.

The first round of PK is an innovative form of confrontation.

In the village evening party in Linfen, Shanxi, the incongruous combination of instruments and music seemed to be the biggest killer. The suona playing "The Lone Brave Man" made the primary school students' DNA move; the suona playing the electronic music "The Spectre" made netizens sigh: "Even if Jesus came, he couldn't stay."

At the same time, the sound of soybeans being shaken by a large winnowing basket commonly seen in rural areas also served as an accompaniment to the song "A Man Should Be Self-reliant". One netizen said: "I never dreamed that soybeans could be used as a musical instrument in this life."

Faced with Tang Yao Luogu's Zhang Yong's move, the three barbarians of the Miao people did not choose to confront head-on, but adopted a roundabout tactic, using their own original songs to attract the audience.

For example, in the song "Da Ming", the line "no ideals, only some desires" sings out the spiritual world of young people in small towns; the inspiration for the song "Throwing Baba" comes from the Miao ethnic group's custom of welcoming brides. Netizens from other regions, please don't think too much about it.

The second round of PK is a battle of "movement and stillness" in performance style.

The village evening party organized by Zhang Yong of Tangyao Gongs and Drums features lively gong and drum performances. The performers beat the gongs and drums with all their strength, which is truly a strenuous job.

Inspired by the loud atmosphere of gongs and drums, the audience in the live broadcast room held up their phones and swayed their bodies unconsciously to the music. One netizen said: "When I heard this sound, the blood in my body immediately rushed to my brain, and my heart told me to dance for a while."

In comparison, the atmosphere of the Miao Sanman Village Gala was much quieter overall. It was an evening party dominated by original songs, and many audiences were touched by the lyrics and melodies.

The third round of PK is a competition of regional cultural characteristics.

The village evening show in Linfen, Shanxi, has a strong northern rural flavor. Whether it is traditional musical instruments such as suona, gongs and drums, and quick-talking, or the lively square dance of the aunts, they all reflect the straightforward and honest characteristics of the north.

On the other hand, the village evening show in Xiangxi, Hunan, has more ethnic minority mysteries. For example, some songs in the Miao language are like riddles to the audience in the live broadcast room; some viewers even asked: "Will there be corpse-driving in the show?"

At the Miao ethnic costume show, local residents wore ethnic costumes and held daily farm tools. One netizen said: "Even the baskets and bacon seemed to have become more beautiful."

With various imaginative programs, the two village evening live broadcasts in Linfen, Shanxi and Xiangxi, Hunan not only attracted nearly 16 million viewers, but also received praise from CCTV.

2. Spring Festival Gala Topic Prediction Campaign

Why can offline village evening shows attract huge traffic? Brother Pan talked with many audiences and found that there seem to be three reasons:

First of all, the innovation in the current CCTV Spring Festival Gala programs is gradually decreasing.

For example, Douyin blogger Qingdao Aunt Zhang Daxia compiled a program predicting the theme of the Spring Festival Gala, including popular memes such as "My surname is Shi", "Foshan Dianhan", "Zundu Fake Du", "Princess, please get in the car", and "Dating IE family"; some netizens said: "The Spring Festival Gala duplication check rate is 100%." ​​"6G network is fast, watch the Spring Festival Gala two months in advance."

On the other hand, Douyin blogger Shuang Gaotai also summarized a formula for the Spring Festival Gala language programs. As long as the blanks are filled in with popular Internet memes in a fixed format, a Spring Festival Gala sketch can be easily created.

This Spring Festival Gala skit formula seems to be more than just a joke. For example, when Anhui, Guangdong, and Liaoning TV stations were rehearsing for the Spring Festival Gala, the popular Douyin meme "Subject Three" appeared in the show.

Secondly, the creative capacity of the people is being strengthened.

For example, blogger Qingdao Aunt Zhang Daxia created a joke about dressing up as a traffic light in her Spring Festival Gala program. Some netizens said: "This joke is too advanced. Don't let the Spring Festival Gala learn it."

On the other hand, at the village evening party in Linfen, Shanxi, a drum band from Jiangzhou, Shanxi, played the music "The Mouse's Wedding". Not only was the rhythm of the music fascinating, but the performers also looked "sly". Some netizens said: "This program should be on CCTV Spring Festival Gala."

Finally, programs with local characteristics make the audience feel more involved.

Previously, one of Pan Ge’s classmates from Fujian said that they did not eat dumplings during the Chinese New Year in their hometown, so it was difficult for them to resonate with the “dumpling-making” scene in the Spring Festival Gala.

In comparison, the evening programs in the village have local characteristics and are more easily accepted by local people. The performers from nearby areas can also stimulate people's interest in watching.

For example, a quiz with prizes was added to the village evening party of Miao Sanman. The questions were related to local customs and practices. After the nearby villagers answered the questions correctly, they immediately won a duck. In the village evening party organized by Zhang Yong of Tang Yao Luogu, the performers of the square dance "Love Each Other" were all rural aunts from Linfen.

3. Only by entertaining yourself can you enjoy yourself

Nowadays, the appeal of folk artists to "I want to be on the Spring Festival Gala" seems to be changing into a desire to "I want to host the Spring Festival Gala". At the same time, entertainment activities organized by the public themselves have also challenged traditional forms of entertainment.

For example, the Village BA originated in Guizhou, not only attracted Butler, Du Feng, Marbury, Sa Beining and others to support it, but also relied on its hot atmosphere to spread across the country and became a national basketball event.

On the other hand, the Village Super League held in Rongjiang, Guizhou, also attracted many netizens and brought in famous commentators such as Han Qiaosheng and Huang Jianxiang. Chinese fans, who are used to watching men's football, have not been so happy for a long time.

Today, Guizhou Cunchao has received over 13 billion views on Douyin, over 48 billion views on the entire network, and the highest attendance for a single offline show has exceeded 60,000, making it a phenomenal IP on Douyin.

At the same time, some online netizens are constantly using their imaginations to find some fun in their lives.

For example, videos of college students from all over the country imitating the Miss World fashion show in their dormitories are becoming a popular video on TikTok. The weird clothing styles and strong local dialects add a touch of humor to the youthful college students.

At the same time, the secondary creation of popular song MVs has also aroused the creative enthusiasm of netizens. The original lyrics of the songs have been adapted into food-related ones through homophonic changes, and then paired with MVs with pictures of food ingredients. Some people drool while listening to the MVs.

Netizens are flocking to Douyin, seemingly due to the platform's huge traffic. Data shows that Douyin has more than 800 million users, more than 700 million daily active users, and an average daily usage time of more than 2 hours per person, making it a national app.

Therefore, spontaneous forms of entertainment among the people can easily become popular on Douyin, and the creative enthusiasm of thousands of netizens is gradually aroused.

4. I want to host the Spring Festival Gala

The creative enthusiasm of netizens has made the village evening show in full swing. In contrast, the ratings of CCTV Spring Festival Gala seem to be in a downward range.

Relevant data shows that from 2021 to 2023, the average ratings of CCTV Spring Festival Gala were 23.2%, 21.9% and 20.2% respectively, which is almost half of the 45% in 1999.

The decline in CCTV Spring Festival Gala ratings seems to be due to people's aesthetic fatigue. In response, some netizens said: "In the past, the Spring Festival Gala's jokes could be played for a year, but now the year's jokes are summarized in the Spring Festival Gala." "Now the Spring Festival Gala is incomprehensible to the elderly and the young people are tired of watching it."

At the same time, the popularity of the village evening party live broadcast room seems to have given the audience more freshness because of the novel evening party content.

For example, compared with "not going home to work overtime on New Year's Eve and serving you and me on the job", ordinary people obviously prefer the lively sound of gongs and drums; at the same time, instead of asking celebrities to sing "Descendants of the Dragon" again, it is better to listen to a Miao folk song that has never been heard of.

During the village evening performance, the newly created jokes, mistakes made during the performance, and interactions with the audience may all be remembered by people and become topics of conversation after dinner next year.

In this regard, some netizens said: "Chinese people have their own way of encore." "CCTV Spring Festival Gala will be replaced by the village gala if it doesn't work harder."

This pursuit of freshness is not only reflected in the village evening. The reason why the Village BA and Village Super League can gain traffic seems to be that people are tired of professional leagues such as CBA and Super League and want to enjoy innovative sports events.

After the two village evening parties in the north and south became popular, various places began to prepare for similar evening parties. Xinyang in Henan, Rongjiang in Guizhou, Liuzhou in Guangxi, Wusu in Xinjiang, etc. have all joined the village evening party team to show the unique splendor of their local area.

Perhaps, after various places have finished their cultural and tourism promotions, there will be another fierce battle online over the attractiveness of the Village Evening Gala.

Author: Brother Pang WeChat Official Account: IQ Tax Research Center