How is Amazon Australia? How to do it well?

Today, I will introduce you to the content of opening a store on Amazon. After we open a store on Amazon, we must choose a suitable site. The Australian site is one of them. How about the Amazon Australian site? The following is an introduction for you.

How is Amazon Australia?

The Australian site is a very exciting and large market, and sellers seeking to expand naturally want to seize this opportunity. Of course, Amazon wanted to push all sellers to sell in China last year, but the results were mixed. In 2018, Australia will become the next hot market for Amazon to promote. To be fair, Australia does have the potential for rapid growth for those who want to enter a new market.

How to do it well?

Contact relevant professionals:

You need to contact relevant professionals and keep in touch with them, but you need to make sure you do it in the right way. Try to avoid asking account or category managers for help that is beyond their scope of authority. We know that every seller selling products in the US or UK/EU needs help. But if Amazon asks you to contact someone to talk about selling on the Australian site, then you need to put this first and put everything else aside. Also, don't start by asking people: How can I improve my sales performance? Remember, this question is very annoying.

Customize your strategy:

Before you start selling, make sure you understand how selling on Amazon Australia differs from selling in the US or elsewhere.

You need to understand if Amazon Australia has any unique policies or special promotions, and you also need to understand the legal differences between your own country and Australia as this may affect the products you sell. You can make a list of considerations if you can. But don't think that just copying and pasting inventory from one marketplace to another will work.

Make sure you are getting accurate official information:

Take policy answers from Amazon’s Business Development team with a grain of salt. To ensure you don’t make a mistake right from the start, make sure your Business Development partner gets an official answer from someone who understands Australian regulations, such as the policy team or category manager.

Leverage your past Amazon selling experience:

If you are already an Amazon seller, you need to make good use of your experience selling on Amazon. For example, if you are familiar with how to do business on Amazon and sell well on the US site, that’s great! Because it means that you already have ten times more advantages than others in providing preferential prices and a reliable buyer experience.

You can also hire a strategic account manager whose sole responsibility is to calculate your year-over-year sales, identify which metrics are performing well and which are lagging, and track compliance.

Judging from the current situation, Amazon Australia is not easy to do. But if you want to sell on Amazon Australia, the above are some suggestions and factors to consider. I hope the above content can solve your problems.

Recommended reading:

Where can I view the Amazon store brand? How to operate it?

Is it better to do business on Taobao or Amazon? A comparison of e-commerce platforms

How many pictures can I put on Amazon? What are the requirements?