Another dark horse emerges in the comedy track, @小叮当的一家 becomes popular with sisters with different personalities

Nowadays, the comedy track is becoming more and more inward-looking, but @小叮当的一家 has fought its way out of this fiercely competitive red ocean track. So what kind of high-quality content has it used to attract the attention of the majority of users? The author of the following article analyzes @小叮当的一家's growth path on Douyin for us, let's take a look.

Nowadays, as the comedy track becomes increasingly inward-looking, @小叮当的一家 has broken through the siege with the daily lives of sisters with very different personalities. In 8 months, it has produced a lot of content that has attracted fans and gained 7.12 million followers on Douyin.

In @小叮当's video, Ding Ding and Dang Dang's brothers interacted with them, showing the characteristics of older sister Ding Ding's love of learning and younger sister Dang Dang's "no brains" vividly, and their mother's appearance made the funny atmosphere even stronger. In addition, many contrasting plots in the video and the overall rhythm are also the highlights of this account.

It can be seen that even if the competition in the comedy track is fierce, as long as the content is novel and interesting enough, it can attract the audience's attention.

1. Sisters with different personalities play a key role in making people laugh

In @小叮当's videos, the sisters with very different personalities are the biggest attraction. It is the sisters' completely different attitudes and reactions to the same thing that make the account have one classic scene after another. The two sisters reciting English words is one of them.

In the video, the brother outside the camera asked Dangdang a word question. Dangdang confidently said, "Just listen to any word on this page." The brother replied half-believingly, "Just listen to any word?" Dangdang also emphasized "Just listen to the words in bold." As a result, when the brother said "Expressions" in the title of the word list "Words and Expressions...", Dingding immediately turned around and gave her brother a thumbs up, while Dangdang was confused. After trying several times to confirm that she had not asked the wrong word, she said lightly, "Then I may have remembered it wrong."

The next word "Starter" made her look confused and she answered "I've never heard of it". When she saw that there were indeed these words on the page, her eyes were full of doubts as if she was saying "Is this possible?", which also made her receive merciless ridicule from her mother.

When asking Ding Ding questions about words, the brother was about to pick up her textbook, but she said she wanted to ask questions using Dang Dang's book. The brother wondered, aren't all books the same? When he opened Ding Ding's book, he was instantly shocked. The dense notes on the book formed a sharp contrast with the clean pages of Dang Dang. Ding Ding's word writing was also in sharp contrast with Dang Dang. She could write out all the words by herself without the brother asking her questions.

The comments of netizens in the comment section are also the highlight of the video. "As soon as the expression came out, the elder sister won the moment she raised her thumbs up", "It feels like the younger sister's stupidity is not acted", "The elder sister is responsible for studying hard, and the younger sister is responsible for growing up well", "The twins took both first places in the class". It can be said that the comment section increased the humor of the video.

In the video of writing summer vacation summaries, the two sisters' summer vacation summaries are at two extremes. The printing fee for the summer vacation summary, which the elder sister called a "small document", was 127.9 yuan. When she took it home for her mother to check, her mother chose to avoid it with the excuse of having dinner, while Dangdang laughed at the side. So her brother took the opportunity to ask about Dangdang's summer vacation summary. She covered it with her hand and said, "Mine doesn't need to be printed, I wrote it by hand." As a result, her brother picked it up and saw only two big words "Ba Shi".

Some netizens commented, "I'm a little curious about how thick her paper will be by then", "If she were to write a paper, the copy shop would have to buy a Mercedes-Benz", "The key is that she actually wrote every page carefully", which is enough to show how much the sister loves learning. Some netizens also commented, "The two of them are going to extremes, one is extremely simple and the other is extremely complex", "If the younger sister really can't do it, just take two sheets from the older sister", which further highlights the different personalities of the two sisters.

The older sister Dingding's love of studying and the younger sister Dangdang's naughty characteristics were also reflected when they attended the school parent-teacher meeting. For example, Dangdang wanted her brother to help her attend the parent-teacher meeting, but her brother asked why she didn't let her mother go. Dangdang replied, "Mom has to go to help my sister, because helping my sister can reduce stress, and helping me can shorten my life."

When the elder brother saw the news in the group that his father would be back tomorrow, he sent him a voice message. When his father heard that he had to help Dangdang attend the parent-teacher meeting, he immediately stammered and said, "I won't be back until next year, so I'll hang up now." The elder brother complained that this was unfair, so the mother asked them to draw lots to decide who would help Dangdang attend the parent-teacher meeting. As a result, Dangdang's name was written on both pieces of paper. In the end, the elder brother had no choice but to attend the parent-teacher meeting on behalf of Dangdang.

This comment "The elder sister didn't have a single line, but she beat everyone in seconds" is enough to show that the elder sister is outstanding in learning. Another netizen said "There are three children in the family. The elder sister has all the intelligence, the elder brother has all the heart, and the younger sister has all the cuteness. How did she do it?" The different personalities of the three are the source of joy in the video.

Second, the advertising placement is also a funny plot

At present, the main monetization model of the account @小叮当的一家 is advertising placement, and in his videos, advertising placement itself has become a part of the plot, so it will not have much impact on the audience's viewing experience, which also ensures the relevant data of the video.

For example, in the video "Xiao Wang: Thank you for giving me the chance to be a human being", Dangdang didn't want to do her homework, so she asked her mother to get up on the weekend morning to do it. Ying asked her if she could get up in the morning? She assured Ying, "I can definitely get up, if I can't, I'm a dog." As a result, the next day, a toy dog ​​appeared on her bed. After Ying lifted the quilt, a real corgi appeared, and Dangdang continued to sleep next to her. When Ying asked Dangdang to get up and do his homework, Dangdang patted the corgi and said, "I told you to do your homework."

Later, the elder brother tried to wake up Dangdang by saying "You are late for school" and "Mom is eating your potato chips", but the effect was minimal. When the courier knocked on the door, Dangdang instantly moved from the bed to the door and took the package, which was as fast as light. This courier is the advertisement implanted in the video. When Dangdang put on the cotton coat inside, the elder brother first introduced the cotton coat as being of good quality and low price, and then verbally introduced the shopping channel, which cleverly implanted the advertisement.

After Dangdang was attracted by the express delivery and got up, her brother asked her to do her homework, but she lay down on the bed again in the blink of an eye. The Corgi still served as her clone. When eating, Dangdang put the Corgi on her head, completely letting herself go and being a "dog" to the end.

In the video "My Sister Understands Quantifiers", Ying was about to go out to dance square dance. Dangdang, who was doing homework, said goodbye to Ying first. After hearing the sound of the door closing, she raised her head instantly and imitated her mother to dance "Drunken Butterfly". When she was dancing vigorously, she suddenly found that her mother was standing behind her. The sound of the door closing was just a fake move. In order to make her do her homework well, Ying supervised her by the side. As a result, it was already past ten o'clock in the evening when Dangdang finished her homework. Ying had to turn on Xiaodu to dance. She asked her brother why the screen of Xiaodu was so big, so her brother introduced the product advantages next to her. One of the advantages was that it could be connected to a wireless microphone. When her brother picked up the microphone to "sing a song", he was kicked out of the house because his singing was too bad and affected his mother's dancing.

In the comment area, "The younger sister has a kind of clear stupidity" was liked by many netizens, and some netizens even replied "It is the clarity that has not been stained by a trace of knowledge", which shows that the image of the younger sister as naughty and unwilling to study is deeply rooted in people's hearts. Some netizens also began to comment on the younger sister's dance, "To be honest, she danced very well", "But the younger sister's dance is indeed rustic and spiritual", which also shows that netizens will not lose their favor for this account because of the advertisement.

Looking through the videos of @小叮当的一家, it is not difficult to find that there are quite a few videos with advertisements on this account. During the World Cup, the account also received advertisements from Meituan Waimai, and judging from the number of likes, the video data was not greatly affected by the appearance of advertisements.

3. Conclusion

From the fact that @小叮当的一家 has made its way into the fiercely competitive red ocean of comedy, we can see that as long as the content is high-quality and distinctive enough, it can still attract the attention of many users.

It is worth mentioning that @小叮当’s family, Dingding, Dangdang and Ying, who often appear on the screen, have opened individual accounts respectively. From what we can see so far, they are all daily life content, so they do not have many fans. Among them, the younger sister Dangdang has reached 460,000 fans thanks to her quirky personality, the highest among the three.

At present, the main monetization method of this account is advertising placement. As to whether it will try new monetization methods such as live streaming in the future, it remains to be seen.

Author: Aries

Source: WeChat public account "KOL User Manual (ID: KOL-TOPKLOUT)"