How often are Amazon rankings updated? Why do organic rankings drop?

Each e-commerce platform has its own rules, but there are also similarities. Take rankings for example. Products ranked at the front are better displayed. So how often is the sales ranking (ranking list) of cross-border Amazon product pages updated?

Amazon Bestsellers Rank is calculated hourly, but sometimes there is a delay between increasing sales and improving rankings. This delay is usually no more than 2-3 hours, but there is debate about how much of a product's ranking is calculated hourly. This number is calculated relative to other category products, based on hours (Amazon explains), and linked to the product's recent sales (while taking into account historical account sales data).

Why did the organic ranking drop?

1. System issues

For Amazon ranking, it is based on the system algorithm. Of course, we don’t know the ranking mechanism of Amazon, because it will be updated from time to time, so the ranking of the product will also be affected. However, several key factors such as Amazon product reviews, sales volume, BSR ranking, product conversion rate, etc. are the key factors affecting Amazon’s natural ranking.

For example, the importance of reviews is getting higher and higher now, so everyone should also guide buyers to leave good reviews. Of course, sometimes there are bugs in the Amazon system, which will cause the natural ranking of all products to disappear. In this case, you don’t have to worry too much, just pay attention to the system message and wait for it to recover.

2. Modification of product information

Modifications to product titles, keywords, descriptions, and category information will also have a greater impact on Amazon's natural rankings. For example, keywords, buyers mainly search for keywords to find your products. If you modify certain keywords, the impact on keyword searches will be greater. The larger the change, the greater the impact, so you can't change the listing information frequently, but modify it according to the data so that the ranking will not be affected too much.

3. Low product sales

The impact of product sales on organic ranking is also critical. Amazon has a sales ranking list that will be judged based on the sales trend of the product. The products in this list will also be weighted accordingly, and the organic ranking will be higher, which will then bring more conversions and traffic. On the contrary, if your product sales are low, the ranking will naturally be affected.

4. Too many negative reviews

We all know that Amazon's review rate is relatively low, so if buyers give you a bad review, it will be even more fatal. Bad reviews will cause your organic ranking to drop. Later, it will also affect the shopping intentions of more potential buyers and reduce the conversion rate. The impact will also emerge in an endless stream. In addition, insufficient inventory and unreasonable prices are also important factors that cannot be ignored.

Amazon product ranking is related to sales volume, but sales volume is not the only factor that determines product ranking. So when product ranking drops, it may be related to sales volume or it may be caused by other reasons.