Why is Amazon's sales unstable? How to increase sales?

Whether you are an experienced e-commerce seller or a novice, there will be some uncontrollable situations in the process of operation. In order to help you solve the problem of why Amazon sales are unstable? Today, I specially brought you a practical article!

Internal factors affecting Amazon sales:

1. Low product exposure

When your product sales are unstable or even declining, you can try searching for keywords of related products. If your keyword ranking is not on the first page of search results, then the reason for the decline in sales is most likely due to the decline in search rankings. Another aspect is to check whether your product page has been changed too much, resulting in unstable sales.

2. End of promotion

In order to increase sales and product exposure, many sellers will try to use promotions to carry out activities. Once the promotion is over,

This is very likely to lead to a sudden drop in sales, so the instability of Amazon’s sales is inevitable.

3. End of advertising

Many Amazon sellers use PPC (pay per click) and Google Adwords to increase the number of visitors to their listings. Amazon PPC or Sponsored ads directly affect sales, and if these advertising campaigns end, sales may suddenly drop. Similarly, if Google Adwords ads are removed, sales will also drop.

4. The main marketing activities were not continued

The product has participated in a big promotion on the platform, or the product had been promoted through other channels before, but now the platform activity has ended and the promotion through related channels will no longer continue. In these cases, the sales volume of the product will naturally decline. If this is the reason, the seller does not need to worry, just restore the relevant promotion channels or re-select the platform-related activities with a greater chance of winning the bid.

5. Account is punished

If it is not caused by the above four reasons, then it is possible that the product has been implicitly punished by Amazon. Amazon has an implicit sales policy. If the account score drops significantly, although the seller is unlikely to receive a reminder from the platform, the official will take some negative measures against the account in this case. It may not tell you in an obvious way, but implicitly punish you, such as: decreased traffic, decreased sales, decreased rankings, and affected promotions.

What sellers need to do is to be able to perceive this change, accurately identify the problem and optimize it in time. After the store gradually grows, if you want to monitor each link at any time, you should draw conclusions through daily advertising, traffic, and order data, and solve them in a targeted manner.

Recommended reading:

What are the specific job responsibilities of Amazon sales?

What is the difference between selling on Amazon and operating on Amazon?

What does Amazon sales work involve? How much commission do you get?