How to write an internal letter on Amazon? What should I pay attention to when sending an internal letter?

Recently, there are a lot of Amazon merchants who are concerned about the content of Amazon's in-site letters. Many merchants do not know how to write Amazon's in-site letters. In order to solve everyone's problems, the following content will be shared with you. Let us first understand it.

Email or in-site messages are important channels for buyers and sellers to communicate effectively on cross-border e-commerce platforms such as Amazon. They are also an important way for sellers to convey information to buyers. Therefore, both parties attach great importance to them.

Through in-site messages, buyers can see product promotion information sent by sellers. Sellers often use in-site messages to guide buyers to make payments and evaluate products, etc.

We often receive inquiries from buyers regarding product prices, product parameters, and order services in internal messages on the site; and sellers can also actively guide buyers to pay and invite them to leave reviews through internal messages.

What should I pay attention to when sending internal messages?

The content sent cannot contain inducement information:

What is inducement information? The most common one is that when a seller's product is negatively reviewed by a buyer, the seller will ask the buyer to delete the negative review by offering benefits such as refunds, discounts, and gifts, or ask the buyer to leave a positive review through similar means.

This type of communication will violate Amazon platform regulations and will result in restrictions, warnings, or even account closure.

Internal messages cannot contain purchase links:

In addition to communicating purchase information, merchants generally use in-site messages to send product information to target users, such as links to newly listed products or coupons.

This type of information is also not allowed because according to Amazon's in-site message regulations, only information related to order fulfilment and customer service can be sent, and any words containing promotional words are prohibited.

Internal messages cannot contain real email addresses:

When buyers and sellers are communicating, we will find that the final suffix of the emails they send is Amazon, and both parties cannot see each other’s real email addresses.

This is a rule set by the Amazon platform to prevent buyers and sellers from conducting offline transactions or communications. If other email addresses are included in the correspondence, it will be detected by the backend system, and the email message will be blocked, and it will also be considered a violation.

Mark as not requiring a response:

Generally, after the seller receives the letter, he will see "Mark as no response needed" at the bottom, which means that no reply is required.

Amazon has created this feature to prevent merchants from replying to irrelevant messages in order to meet platform requirements. Excessive email exchanges will affect the buyer's shopping experience to a certain extent. When a buyer sends an email saying that the problem has been resolved, there is no need to reply, and the merchant can click "Mark as no response needed".

After reading the above content, you should know how to write an Amazon in-site letter. In fact, there are skills to write a good Amazon in-site letter. It is very important to write a good Amazon in-site letter. If you don’t know how to do it, you can refer to the above content.

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