How to do cross-border e-commerce with an independent website? What aspects need to be done well?

Now the development of cross-border e-commerce platforms is quite good. You can do independent cross-border e-commerce. Self-built websites have greater operating space. However, many sellers have no experience in operating self-built websites, resulting in poor results. How to do independent cross-border e-commerce?

Social media and search engine paid promotion:

Paid promotion can be done on Google, Facebook, Twitter, etc., which have a large number of users and strong spending power. It is more suitable for products with normal or high unit price. If the unit price is less than 30 US dollars, it is relatively difficult to do, and you need to change your marketing ideas to break through.

SEO Optimization:

The key lies in keyword optimization, which takes a long time to take effect and will basically not help increase business volume in the short term, but it can assist in closing deals.

There are relatively few successful cases of SEO because if you do it too quickly through non-compliant channels, you are likely to be punished, but if you do it too slowly, you will get fewer orders.

Online celebrity promotion:

The resources of Internet celebrity IPs are concentrated on Facebook, Instagram, Youtube, Blog, etc. The traffic cost and conversion rate are basically proportional to the popularity of the Internet celebrity itself, and objective data analysis is needed to make judgments. The Internet celebrity's own taste and vision are the main guide, and marketing is carried out based on the huge fan base, so as to convert fans into purchasing power.

It is recommended to start testing with influencers who have a certain degree of fame. They have price advantages and a certain number of fans, so adjustments can be made based on actual conversions.

CPS profit sharing cooperation:

Calculating commissions based on the amount of completed orders is a cost-effective, low-risk model that is suitable for continued operation. Cooperation channels include Shareasale, Linkshare, etc.

Discount/Coupon Sites:

Users who pursue low consumption will like to place orders on discount websites, and sellers can use preferential strategies to acquire accurate consumers.

Features: high cost-effectiveness, low traffic cost, continuous assistance, and difficult to explode. For example, it can be released through platforms such as slickdeals and retailmenot.

Human wave tactics:

Arrange staff to find precise customer groups based on their interests and hobbies, or find customer service on Google, and promote products in exchange for deals. This channel is suitable for products with relatively high unit prices and very clear customer groups, such as wigs, small wholesale, bicycles and other products.

At present, there is actually no threshold for setting up an independent website, but how to attract traffic and conversion after the independent website is established has become a difficult problem that many sellers are worried about. In the above content, we introduce to you how to do independent cross-border e-commerce.

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