Amazon is a very popular cross-border e-commerce platform. There are actually quite a lot of merchants opening stores here. For Amazon merchants, they must find ways to do a good job of promotion after opening a store. If they don’t advertise, can they successfully place orders? Does Amazon have almost no orders without advertising? If you have strong brand awareness and consumers are searching for your products directly, then you may still be able to get orders on Amazon. But you need to make sure your product listings are optimized for search engines and that they rank well organically. However, if you don’t have such strong brand awareness, it will be difficult to get orders without advertising. How to place an order? The packaging of the product before it is put on the shelf also has a great impact on whether it can be sold. Each product has a unique UPC code and a set of digital SKUs used to track the listing. The product title must be simple and clear, and all aspects of the product information, especially the functions and effects, must be included without any nonsense. The description should focus on the key points to increase the buyer's willingness to purchase. The product pictures should be clear and concise. Remember not to display trademark information to avoid the risk of infringement. These all have an important impact on the order after the product is uploaded. The inventory quantity of goods also has a certain impact on the order placement. It is necessary to pay attention to the inventory quantity at all times to prevent it from affecting future sales and slowing down the order placement. Failure to place orders on time and receiving complaints will have a serious impact on the store. Amazon does not have customer service to communicate with sellers, and only relies on emails to communicate. Timely response to customer emails will leave a good impression in the minds of customers. On-time shipment and handling of problems at any time will make it much easier to request good reviews in the final link, thereby increasing the chance of customer feedback. There is another way to quickly obtain traffic and orders, which is to follow the sales. Following sales is a characteristic mechanism on the Amazon platform. Even though it is widely discouraged by some self-built sellers, there are still many sellers on the platform who are stopping following sales, especially novice sellers. If conditions permit, try to find your own product differentiation in the same product. Even if you can offer a low price, you cannot prevent fellow sellers from selling at a low price, so create product differentiation and ensure that your product has a competitive advantage. If Amazon merchants do not advertise, it may be difficult to get orders. After all, the competition on this platform is too fierce. Using some promotional methods will be more beneficial in increasing the exposure of products. I hope the above content will be helpful to everyone. Recommended reading: What is the appropriate bidding setting for Amazon ads? What are the tips? What is the appropriate advertising fee for Amazon? What are the methods for advertising? Why is Amazon's advertising not exposed? What's going on? |
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