Will Amazon's main SKUs be promoted? What is the purpose of SKUs?

SKU is a very good tool for merchants, which can better show the attributes of products. Many Amazon merchants want to know whether Amazon's main SKU will be promoted? The following content will introduce it to you. Let's learn about it together.

SKU (Stock Keeping Unit) refers to the unit or inventory unit for measuring inventory in and out. It is a unique numeric or alphanumeric code assigned to a product. SKU is mainly used to manage inventory by automatically tracking product information (including price, manufacturer, function, size, color, and inventory location, etc.). In short, SKU helps sellers track sales to ensure the profitability of retail business.

SKU is composed of alphanumeric characters, usually 8-12 characters, each character corresponds to a unique feature of the product, such as product type, color, size, style, etc. Each product corresponds to a unique SKU number. If a product has multiple variants, there are multiple SKUs. For example, if a piece of clothing has 3 colors and 4 different sizes, there will be 12 different SKUs.

What is the purpose of SKU?

Inventory tracking. Creating SKUs makes it quick and easy to identify and locate products in stock. The larger and more diverse your inventory is, the more you need to know exactly where your items are and how much you have in stock;

Inventory checking. This involves reconciling the items shown in the inventory management system with the items actually in stock, also known as a stock take;

Inventory "spring cleaning". Every warehouse needs "spring cleaning". SKU makes it easier to clean up inventory, that is, quickly clean up damaged goods, lost goods, identify goods and delete unsaleable goods;

Inventory replenishment. When you associate SKUs with products, you can create queries in your inventory management software tool. This enables you to identify products that need to be replenished. Many inventory tools on the market have low-stock notification features;

Profit analysis. It is important to regularly review the best-selling and slow-moving items in your inventory by SKU. Based on your findings, you will know what models, colors, and sizes you should focus on when restocking, and which items you can stop restocking;

Consistency. No matter what unique identifier you use for any item, anywhere you sell, the SKU remains the same. It’s the only product attribute you need to find your item, and it’s the easiest way to keep track of everything.

Amazon merchants need to pay attention to the setting of sku. After setting the main sku of Amazon, the appearance of the product can be better displayed, which will be helpful in increasing the sales of the product. Therefore, it is very necessary to set up the sku.

Recommended reading:

What are the fees for Amazon Business Purchasing? Introduction to the basic costs of opening a store

How to open Amazon Business Purchasing? What is the activation process?

How to write the registration address for Amazon in the United States? Introduction to the registration process