What are the advantages of Amazon video marketing?

Video marketing has always been an important part of Amazon promotion, including main image video, related videos, QA videos, and review videos. With the development of the Internet and platforms, and judging from the current marketing trends, videos have more advantages than pictures:

1. Videos are larger than images and can often be displayed full screen.

2. Compared with pictures, videos can allow customers to see the actual product functions and selling points in a more intuitive and three-dimensional way.

3. Videos can better highlight customer pain points and how your product solves those pain points.

4. Videos are distributed more widely and quickly, including: Amazon VideoShorts, YouTube, Facebook, Instagram.

5. Videos can help customers understand product performance in detail and avoid negative reviews due to misjudgment.

1. Main image video

The main image video is the first type of video to attract consumers' attention, and it is also the most professional video content. Through a dozen to dozens of seconds of playback, the product is vividly displayed, increasing the time consumers stay on the page.

A good main picture video needs to be professionally shot and carefully post-produced. The video needs to have a certain control and polish on the length and script content, and finally present the advantages and features of the product in the market, and its advantages over competing products. A professional shooting team and service provider can refine the video screen to the greatest extent, making the video production more worry-free and efficient.

2. Related Videos

Related videos are located above the comment area of ​​the Amazon page and its conversion location. When browsing on a mobile phone, you will see the video first and then the comment. Related videos include unboxing videos, product details explanations, usage scenario demonstrations, etc. After the buyer takes the video, upload it to the related video location. It is helpful to fully demonstrate the difference between the product and the competing products, effectively help improve page conversion, reduce the rate of negative reviews and returns, and is very cost-effective.

3. QA Video

Although the QA video display position does not have a significant impact on the conversion rate like the main image video and video ads, it still has a certain auxiliary role. At least it can answer consumers' questions about the product more vividly and indirectly prompt consumers to make purchasing decisions quickly.

4. Review Video

Video reviews have a much greater impact on product sales and conversion rates than text reviews. A 5-star video review can help sellers attract huge traffic from the Amazon video channel and significantly improve the conversion rate of the page. More importantly, video reviews can greatly dilute negative reviews and may be more effective than dozens of text reviews.