Can I still have traffic after I graduate from Shopee? What are the consequences?

After successfully registering a Shopee store, you need to complete some tasks before you can graduate. Some seller friends did not graduate successfully because they did not complete the tasks in time, so they are very worried about one issue: will Shopee still have traffic after graduation?

You must find a way to graduate, otherwise you will be assigned to the customer service side. There, one person is responsible for thousands of sellers, and they have no energy to reply to your messages, and the traffic is terribly small.

What should we do when our Shopee store performs poorly?

We all know that when putting a product on the shelves, we must carefully choose the time to put it on the shelves, because different time periods will receive different amounts of traffic. New products should be put on the shelves when the platform’s customers are active for a short time, so that the chances of product exposure will be greater.

Including the Brazilian site opened in October last year, Shopee now mainly operates in 8 markets, as well as Southeast Asia and Taiwan. However, since the cultural customs and consumption habits of each region are different, the best time period for launching new products is also different.

In addition, the store's selection of products also plays a role.

What is Store Selection?

Generally, the products selected by the seller will be displayed at the bottom of the product details page. These products are the products that sell well in the store. These high-selling products can drive the sales of other products in the store. The platform will have activities from time to time. As sellers, we should actively participate. Activities can well attract traffic to the store and increase the exposure of products during the activities.

The role of product pinning is also very important. In a Shopee store, you can manually pin 5 products to the top every 4 hours, and the system will display the products at the front of the corresponding category page.

The paid traffic promotion on the Shopee platform is keyword advertising. Whether to run this ad is mainly up to you. If you feel that your store really needs paid advertising to attract traffic, it’s okay to open one. The setting of Shopee’s paid advertising is still very user-friendly. If no one clicks on the ad, there will be no charge, and if the same user clicks twice, only one fee will be charged.

In fact, in addition to traffic generation within the site, traffic generation from off-site platforms is also effective. Through promotion and publicity through social media software, we can attract a large number of fans, and then guide them to our store.

There is a feed traffic function on Shopee, which is a new social space created free of charge for sellers on all sites. Sellers can post their own updates on it, improve stickiness with fans, and achieve efficient exposure and conversion.

Sellers can effectively increase product exposure and drive traffic to their stores by posting regularly, participating in tag topics, publishing pictures or short videos, etc.

During the incubation period of Shopee, the platform will pay attention to the order completion rate of sellers. If the store's order cancellation rate is too high, it is likely to fail the incubation period. It is recommended to ensure that the order completion rate is 98% or above during this period.

Recommended reading:

How to list products on Shopee? How many steps are required?

How to log in to Shopee's main account? What is a main account?

How to register for an event on Shopee? What are the tips for registering an event?