How much does it cost to list on Amazon? What does the cost include?

There are actually quite a lot of merchants opening stores on the Amazon platform. If you want to open a store here, you must meet the relevant conditions, and the fees are essential. So how much does it cost to settle in Amazon? The following content will answer your questions.

How much does it cost to join Amazon ?

1. Basic costs of opening a store

(1) Account registration fee: 0 yuan

First of all, there are two ways to register for opening a global store: the Merchant Manager channel and the self-registration channel. No matter which way you choose to register an account, it is free. At present, more people prefer to choose to register using the Merchant Manager channel.

(2) Monthly rental fees and sales commissions

Amazon Global Stores has two types of accounts: Professional and Individual. These two are the two major account types of Amazon. We can choose according to personal or company circumstances.

Their fee rates are also different:

Professional: Fee = Sales Commission + Monthly Rent

Individual: Fee = Sales Commission + Per-item Charge

In addition, Amazon has three major sites in Europe, North America, and Japan. Each site is different and the fees charged are also different.

2. Basic operating expenses

(1) PPC/CPC on-site promotion costs

Within a certain range, the higher the bid, the greater the possibility of being ranked at the top, but there is a limit. Bidding is only a secondary factor and will never be the mainstream. Any search engine and platform will only display the products that are most prioritized and most beneficial to consumers. The so-called traffic purchased with money will always be ranked second.

You can view the predicted bid and cost per click for each keyword in the backend advertising promotion management. The CPC click price is a combination of the second place bid + the percentage of the difference between the first and second place + your performance.

(2) FBA Fees

If you want to do well on Amazon, it is very necessary to launch FBA.

Note: FBA fee = first-leg fee + FBA logistics distribution fee + monthly storage fee + inventory configuration service fee.

Logistics and delivery fees: This is the fee charged by Amazon when shipping via FBA. It is usually charged per piece. The fee per piece depends on the weight and size of the product. And this logistics and delivery fee will be adjusted at different times.

Monthly storage fee: Amazon products can be divided into standard size and super-standard size according to size; according to nature, they can be divided into medium products and non-medium products. If you use FBA warehouse service, you need to pay this FBA warehouse rental fee per cubic foot per month in proportion.

Inventory configuration service fee: This is the inventory configuration service fee, also known as the warehouse consolidation fee. When the seller converts the listing to FBA delivery, Amazon will randomly distribute your products to multiple warehouses. Amazon defaults to separate warehouses. If you do not set up warehouse consolidation, you do not have to pay this fee. If you set up warehouse consolidation, Amazon will charge per piece, and the specific fee depends on the number of destinations selected.

Regarding FBA’s long-term storage fees, shipping/return fees, and the calculation standards for shipment size and weight, the tutorial “Reduce operating costs, start with FBA fee calculation” has a detailed introduction, so I will not go into details here.

(3) Trademark registration and brand filing fees

Currently, Amazon does not force sellers to register their brands. However, the previous Generic trademark infringement incident shows that brand registration is very protective for sellers. Xiaomei recommends that if your financial situation allows, you can register your trademark and brand when you start your store, but if your financial situation does not allow, you can consider it later, when your store is established.

Since trademarks are protected territorially, US trademarks are only protected in the United States, and EU trademarks are only protected in the EU. There is no need to apply for each site. This can be handled by an agency, which can help everyone apply for subsidies and benefits.

The fees for entering Amazon are introduced here. To open a store on this platform, you first need to pay a deposit. After paying the deposit, you also need to use some promotion methods. Most of the promotion methods are paid promotion methods, so fees are inevitable.

Recommended reading:

Are there risks in registering an Amazon store? What are the potential risks?

Is it easy for a novice to do business on Amazon? Tips for a novice to do business on Amazon

How many orders does a new Amazon store normally place in a day? How to place orders quickly?