How to build a cross-border e-commerce independent website? What should I pay attention to?

There are many ways to do cross-border e-commerce. You can choose to enter a cross-border e-commerce platform such as Amazon, or you can choose to build your own independent station. Choosing different models has different operating models. So how to build a cross-border e-commerce independent station? What preparations need to be made?

1. To build an independent foreign trade website, you should find a professional foreign trade website builder, not a website builder. Foreign trade websites and domestic websites are not only different in terms of language, but also in terms of servers. However, those who specialize in building foreign trade websites have stable foreign server service providers.

Multiple buyers share a server, which is cheap, but the space and performance will be greatly reduced. If the website fails to be accessed within 8 seconds, 87% of customers will be lost. As a professional foreign trade self-built website platform, Ueeshop uses servers in foreign countries (the United States, Australia, Singapore, Germany, Japan) and Hong Kong to ensure network stability and security. At the same time, there is a free SSL certificate to authenticate the true identity of the website server and protect the data security of the website.

2. Website operation and optimization. Ueeshop builds websites through SaaS, pushes the latest version, including functional and system updates, integrates new features that other sellers like the most, regularly provides website operation and maintenance reports to each customer, and provides exclusive customer service 7*24 hours consulting services

To maximize the value of a website, you must maintain it and promote it. Google SEO optimization is very important for foreign trade independent sites, and often affects the amount of traffic. Intelligent keyword recommendation, intelligent multi-inquiry and other functions happen to be the advantages of Ueeshop, which optimizes SEO structure, intelligent inquiry reminders, and supports simultaneous inquiries for multiple products.

3. The so-called intelligent AI translation of many foreign trade website builders is just a gimmick. The multi-language translation they use is a plug-in in the language library, which is placed in the free code community for everyone to use. It has no commercial value and is not updated or maintained, and the translation quality cannot be guaranteed.

Ueeshop currently supports switching between eight languages, provides intelligent translation, can be included in Google's minority languages ​​after translation, and supports displaying different products in different languages. These features undoubtedly bring a considerate localized experience to foreign users.

Generally, we will recommend it to you from two stages. If you have sufficient funds and enough capital to invest, then Magento is undoubtedly the first choice. After choosing to use Magento, the first thing is to choose to purchase a domain name and server. Domain names are usually purchased from Godaddy. Servers can choose server spaces such as Alibaba Cloud and Amazon Cloud. Choose a package based on your budget and the space provided, website access speed, and traffic requirements. When you are ready, you can start installing the website.

Magento is an open source program. You can first follow the program wizard to install and configure it, choose the theme and the general functions of the website. Of course, you need to configure a technical team to develop and improve it specifically, because Magento's various functional templates, website optimization and other needs all require secondary development. You can go to some Magento forums and read some Magento articles and materials to at least make sure you have a certain understanding of it.

If you don't have that much initial capital investment, then considering Shopify is a wise choice. You don't need to buy a server or have a technical team. Everything can be done by yourself. You can buy a plug-in to achieve any function you want. Getting started is very simple. Enter the Shopify official website and choose a package. Different packages have different restrictions on traffic and product quantity.

So you can choose the website building package according to your own needs. Because it is a one-stop package, you can directly select the package, bind your domain name and Shopify architecture, and then follow the prompts step by step. It is very fool-proof.

The operation of an independent website is different from the operation of a third-party platform. Everything is rigidly framed, while the operation of an independent website is open. Therefore, you can decide on the adjustment of the website by yourself. You can be creative in deciding what to put here and what to put there, what activities to organize, and what the form of the activities should be.

Maintaining the normal operation of the website, monitoring website problems, product listing, copywriting optimization, price adjustment, user maintenance, etc. are all things that need to be dealt with. The work is rather complicated and involves many details, so being attentive is essential, and you must be careful and serious in doing things.

Pay attention to other issues of cross-border e-commerce

First of all, there is the issue of payment. Foreign trade websites must allow users at home and abroad to pay conveniently and support multiple payment methods. Some foreign website building systems do not support domestic Alipay and WeChat payments, which is very troublesome; some domestic website building systems do not support PayPal and Stripe, and cannot do foreign trade. So you need to pay attention to this point.

The design of independent websites should be flexible to adapt to the aesthetics of different countries. For example, Japanese websites usually prefer delicate and fresh styles, while European and American users prefer simple, generous and straightforward styles. Independent websites should conform to the aesthetics of the main customer groups and treat user groups in different countries differently.

Recommended reading:

What are the independent cross-border e-commerce sites? Introduction to the four major sites

What does a cross-border e-commerce independent website mean? What are the advantages?

How to promote cross-border e-commerce? What are the methods?