A quick way to increase followers through content | Increase your followers on a public account by 1,000+ in 15 days with this trick

Many people are worried about how to increase followers on their public accounts. It is really difficult to increase followers. We all know that content is king and it will never go out of style. So how can we increase followers by content? This article shares relevant ways, I hope it will be helpful to you.

We know that high-quality content can increase followers, but no one has certainly told you what is the most efficient way to increase followers through public account content.

Today, Uncle Qi will tell you the best shortcut to increase followers of your public account: article reprinting.

According to the 80/20 rule, 80% of an account's follower growth data comes from popular works, and 20% comes from other ordinary works. According to the current public account recommendation traffic mechanism, if a popular work can continue to give a large amount of recommended traffic for 7 days, it is very good.

Therefore, once the recommendation traffic of popular works is limited, the fan growth data will also be limited.

In this case, the best way to keep the hit article gaining traffic is to find other non-competing account owners of the same type, repost the hit article, and completely squeeze out the fan-increasing value of the hit article.

That’s right…high-quality hit works not only have the value of traffic revenue, but also the value of increasing fans.

Qishu’s public account started quickly in the early stage. In addition to increasing followers through traffic recommendations and other methods of increasing followers through some public accounts, he also increased his followers by 1,000+ through content reprinting. It was those big accounts in the industry, big boss accounts, etc. that helped me.

🔺Part of the original articles of Uncle Qi are reproduced and displayed

However, most people may have a prejudice against reposting other people's articles; they think that reposting other people's articles is to attract traffic to other people's public accounts, so why should we make wedding clothes for others?

If you think so, you are narrow-minded...

In addition to competitors with the same core business, reprint cooperation is both a way to fulfill yourself and others.

Uncle Qi will share why it is also about helping others from the following three dimensions?

1) Provide fans with high-quality content value

In fact, if you think about it carefully, as a content consumer, following a blogger is more about obtaining stable knowledge of interest from his account.

And generally, you don’t just follow bloggers in a certain field. Think about whether you also follow many bloggers of the same field but different types?

There will definitely be differences in the content shared by each blogger and the target audience; so even if you repost other people’s articles, it will not affect their fans from following you, because fans also need to be fed with multiple content values.

For example, a fan follows A to obtain entrepreneurial knowledge, follows B to obtain self-media operation knowledge, and follows C to obtain self-media marketing knowledge.

On the contrary, if the content you repost and recommend is good, your fans will feel that you have thought about sharing high-quality content instead of just posting meaningless content for the sake of posting. In addition, it also symbolizes your content taste and your unique vision for fans' content needs.

In fact, the magnetic field of each account is different, so the people you attract are also different, and what belongs to you will never escape.

How to shape your unique user mind in the impression of your target group is the key point you need to think about!

Remember not to have too many IP account labels, 1-2 are enough; focus on things that are 1 meter wide and 100 meters deep.

2) Alleviate content production efficiency issues

As content creators, you should all know that it takes a lot of time to produce a high-quality original article. From material collection to first draft to revision, even an expert who is familiar with the process will take several hours.

Maybe you will say that to solve the problem of efficiency, we can use AI writing tools. I can tell you very clearly that it is difficult for AI tools to write vertical field content that is in-depth, valuable, and detailed. Even if you can adjust it, it will take a lot of time to polish and format it.

Therefore, when your content production efficiency is low, you can use the reprint function to reprint the content you think is high-quality and publish it on your own account; this can greatly alleviate your pressure to produce original content.

Of course, reposting high-quality content will also have a certain effect on increasing your followers. There is a certain cognitive bias here. If your article layout and reading experience are much better than the original author, and you have a continuous and stable delivery of high-quality content, then the reading users will also pay for you and follow you.

You must have seen accounts that specialize in reposting articles. This is actually the case. There are even many accounts that do better than the original accounts...

Which is better, a low-quality original article or a repost of a high-quality article?
No need to think about this...

3) Connect with more human resources

Nowadays, everyone may tell you that you should socialize upward, but have you thought clearly about the essence of upward socializing?

Uncle Qi tells you that the essence of upward social interaction is value exchange .

In my opinion, the most effective light link between public account bloggers is reprint cooperation; mutual recognition of each other's content value, and it is really a blessing to meet an account owner with the same frequency.

After all, reposting your content means using other people's account traffic in exchange for your high-quality content and account exposure. This is the embodiment of value exchange between both parties.

The reprint cooperation is also an opportunity for linking. With the new cooperation after the link, the communication will be smoother.

Otherwise, you only care about your own gains and don't consider the vested interests of others; it will be difficult to socialize upward in this way.

How to prevent the content from being reposted by other people’s accounts?

It must be a high-quality article that is consistent with the other party’s content positioning and has the same tone!

Reprint cooperation requires a high level of basic core skills. At least you know how to produce an original and valuable article that the other party is interested in.

In addition, let’s talk about actively submitting articles for reprinting. If you already want to submit articles to a big account in a certain field in advance, then you must be clear about the content positioning of the big account, and understand what kind of content his fans are more interested in (linking to the editor more often and building a good relationship is also the key)

The simplest and most effective method is:

Find the popular topics of the other party’s account, and then change your perspective to produce original content.

Then you can look for topics based on this type of content, collect content materials, and then produce a high-quality original article; then take the initiative to contact the other party's editor to communicate about reprinting. If the content is appropriate and the quality is ok, the other party will also be happy to accept cooperation in the form of reprinting and submission.

If you want to quickly start an account for free in the early stage, you must focus on high-quality content. It is completely feasible to rely on big industry accounts to reprint content as a shortcut to increase followers.

But if your content is low quality…

Sorry, even if you pay, others may not necessarily repost your posts. Because a piece of water post may cause the other party's account to lose followers.

How can I find more accounts in the field that are willing to reprint articles?

The core is that you need to think more about where these accounts and account operators will gather?

I'd like to share with you three methods that I think are useful in practice. Pick the one you are good at and focus on it:
(If there are other useful methods, please add them at the end of the article)

① Pay attention to the industry big names and field KOLs on the list

In fact, industry giants and KOLs in vertical fields, although some of them are large platforms, actually lack sources of high-quality content. So you can actively contact them to reprint your original content. As long as the content is suitable, they will also be happy to reprint it, which will relieve their pressure on content updates.

So how do you find more big names in the field?

You can directly look for industry giants on the Xigua Data or Xinbang lists or in the keyword search box, according to the type of field you are in or a field with similar populations, and then conduct a thorough investigation, giving priority to contacting and communicating with industry giants who have reposted other people's accounts.

Another platform is Tencent's official public account mutual selection platform (but it seems that you need to register with a company business license to see account information in various fields)

②Whitelist group of high-quality accounts/public account reprint group/mutual promotion group

Many self-media people may not know about the whitelist group of high-quality accounts. Generally speaking, high-quality content bloggers will establish a whitelist group to facilitate the distribution of their own high-quality original content, expand their industry influence, and attract account traffic.

And within these groups there will be many accounts in fields that are suitable for reposting your content.

How to enter the whitelist group of high-quality accounts?

In addition to actively linking to high-quality bloggers, you can also join the public account reprint group in the vertical field, and then find people to link to deepen the circle.

Especially when you see public accounts that specialize in reposting articles, contact them directly, because they are already in the reposting circle and have accumulated certain resources.

③Search on WeChat/Recommendations at the end of the article or in the collection

For keywords related to the field, you can search directly on WeChat, sort the articles by popularity and time, and give priority to accounts with good recent data.

After all, it is best if an account with traffic and influence reposts your article.

The recommendation at the end of the article means that after your article is published, if you make interactive behaviors such as liking it, it will be recommended to accounts in the same field as yours.

If you find a blogger with good daily data and who does not pose a direct competition to you, you can proactively contact him to discuss reprinting cooperation.

Unless you can use facial recognition, you will definitely have to pay a price if the two parties are not equal.

In addition, other bloggers in the same field will also be displayed at the bottom of the page after clicking the collection tag.

After you continue to follow the above three directions for a period of time, there may be people who will actively come to you to repost and open a whitelist.

Don’t say it’s troublesome... Of course, free methods will cost you time; there is no such thing as a permanent solution that will achieve success overnight.

Unless you use a paid method to replace these time costs.

In addition, Qishu suggested that individuals who set up their own media accounts could consider adopting a flexible combination of "reprinting + original creation + soliciting articles" to carry out daily operations of the accounts.

Of course, all self-media methods of increasing followers ultimately rely on the value of your content as the underlying structure;

It’s nonsense to talk about monetization and increasing followers without considering the value of the content…

Users follow you because of the value of your content. If the value of your content decreases or your awareness stagnates, it will inevitably lead to a large number of fans unfollowing you and you will not be able to retain your fans.

In addition, the traffic acquisition methods at different stages must have a certain proportion of source channels. This depends on how much you know about the stage you are in and how deep your insights into traffic operations are.

On the road to self-media entrepreneurship, Uncle Qi encourages you!

Author: Lao Qi, public account: Qishu Entrepreneurship Circle