How to increase profits in Lazada? Method introduction

In the past few quarters, the number of orders on Lazada has been growing rapidly at a three-digit rate, and it has also taken the lead in the Southeast Asian market. So what can merchants who open stores on Lazada do to increase their profits?

The method to increase the profit of Lazada products is also very simple. You just need to determine how much profit you want to get, then calculate how much is a reasonable price to set for the product, and finally control the production cost. You can refer to the following pricing formula:

Total price = product cost + commission + payment handling fee + shipping fee + import tariff + other related fees + target profit.

It is recommended to improve the profit of Lazada store from the following three aspects:

1. Cooperate with good suppliers

Although the cost of a good supplier will be higher, the quality of the product will be more guaranteed. And from the user experience point of view, if the buyer has a good experience after purchasing your product, then he will definitely continue to buy from you, which will help increase the repurchase rate and thus increase the overall profit.

2. Sell branded products

Consumers in Southeast Asia are mainly young people, so they prefer branded products. Then you can choose to register your own trademark or obtain brand authorization to sell. On the one hand, the profit of branded products is relatively high, and it is easier to place orders, which can greatly increase the overall profit.

3. Reasonable pricing

Compared to pursuing low prices, a reasonable price can make products and stores have higher profits. And if a price war is launched, it will be more disadvantageous for novice sellers, because the profit is low, and the subsequent operation will also require more expenses, which will make them passive.

In general, if you want to increase your profits on Lazada, you just need to determine what profit you want to get, then calculate the price of the product, and finally control the production cost. The next step is to sell the product well.