What does Amazon, a cross-border e-commerce company, do? How to operate Amazon?

Nowadays, the Internet is becoming more and more developed, and many people like to do cross-border e-commerce. Because cross-border e-commerce has a much wider sales range, there is an opportunity to make more money. So what does cross-border e-commerce Amazon do?

What does cross-border e-commerce Amazon do?

Amazon is a global e-commerce trading platform. It can be understood in a simple way that Amazon is similar to Taobao in the world. Currently, Amazon has 14 sites around the world, which is easy for novices to enter the industry. Amazon is a platform for building products, while China is a platform for building stores. Amazon focuses on products rather than stores. Based on the A9 algorithm, as long as the product is good, it can sell well.

In China, products are sold through bidding advertising, and store exposure is increased through various internal and external traffic sources, such as placing additional orders. Chinese people's consumption habits are to habitually click on sales rankings.

How to run Amazon?

1. Analysis of the marketing ideas of competitors. Many sellers use the "high-quality store copy method" to select a product. The product is good and of good quality, but when they start operating, they find that they can't sell it. They are stuck but can't find a way out. To a large extent, it may be that their marketing ideas can't keep up. I always emphasize that if you want to play the "high-quality store copy method" well, you must have an attitude of "accept first, then understand".

2. Look at operations from a long-term perspective. At the beginning of a product operation, many sellers always insist on ensuring a certain profit ratio, which leads to high prices and poor sales. As a result, they fail to select products, can’t make it work, etc. Little do they know that the prices of the Best Sellers you are targeting are not so high from the beginning. Their prices are only set after they have become the top Best Sellers after a period of operation.

3. In the competitive product analysis, we need to learn the details of the competitor's listing details page to a large extent. Amazon's operation does not have direct face-to-face communication with customers, but only displays the listing page. If you want your listing to have more exposure, and if you want the listing to have a higher click-through rate and conversion rate after exposure, the content of the listing details is also indispensable.

To operate Amazon well, both backend and frontend operations are equally important. If you have a team, you can assign some people to be responsible for the backend work, while the other part can focus more on the frontend rules and study the concerns of consumers that this product targets.