What are the traffic entrances to Amazon? Is there a lot of off-site traffic?

In addition to the well-known e-commerce platforms such as Taobao, Tmall, and JD.com, there is also Amazon. Amazon is a cross-border e-commerce platform that provides opportunities for many overseas entrepreneurs. So what are the traffic entrances of Amazon?

What are the traffic entrances to Amazon?

1. Traffic within the site:

1. Search traffic:

Search traffic refers to keyword search traffic, which accounts for the vast majority of Amazon's traffic sources. This is also the most direct way for buyers to find products. Keywords include broad keywords, precise keywords, and long-tail keywords, so sellers must properly refine and use keywords when publishing products.

2. Related recommended traffic:

Related traffic is when buyers enter your listing through other people’s products. The Amazon system will actively match recommended products based on consumers’ shopping habits.

The associated traffic of Amazon listing detail pages mainly exists in four places:

Browsing related traffic (Customers who view this item also viewed);

Buy associated traffic (FBT: Frequently bought togethe, Customers who bought this item also bought);

Advertisement-related traffic (Sponsored products related to this item)

Compare to similar items

3. In-site advertising:

Amazon's in-site advertising has many forms, including SP advertising (Sponsored Product), HS advertising (Headline Sponsored) under the AMS advertising system, and PD advertising (Product Display). For Amazon sellers, the most commonly used is SP advertising.

4. Activity promotion traffic:

There are many kinds of deals on Amazon, and there is Lighting in Today's Deals.

Deals/ Best Deals/ Deals of the day and various holiday promotions, etc. These are all available only after recommendation or application. Choosing some competitive products with good sales, good audiences and good reputation to participate often has unexpected results.

5. Ranking traffic:

Amazon's top five lists include:

best sellers: sales ranking

new releases: the hottest and latest product rankings

Movers & Shakers: Rising Rankings

most wishes for：wish list

gift ideas: gift list

6. Left-side classified navigation traffic:

Category traffic is when users select a category from the homepage, then continue to filter conditions to narrow the search scope, and finally find the product. Category navigation and search bar search are the most commonly used methods for consumers, and its traffic has long exceeded the traffic brought by promotional ads.

2. Off-site traffic:

Amazon's off-site traffic mainly includes social media, Google, deal sites, EDM and other traffic channels.

Although Amazon is a cross-border e-commerce platform, it also needs a lot of traffic, because traffic is the foundation of the e-commerce industry. No matter which platform, merchants who open stores need to work hard to obtain traffic. Understanding Amazon's traffic entrance will be helpful for subsequent traffic acquisition.