Will Amazon limit the traffic of accounts that have infringed on its rights? How long will the limit last?

If Amazon merchants violate regulations, they will be punished after being verified by the platform. The punishment methods include but are not limited to deducting points, restricting the use of some functions or limiting traffic. Will Amazon limit the traffic of accounts that have infringed?

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1. How long will Amazon limit traffic?

Previously, sellers were evaluated and then given warning letters, which were intended to explain the seller's violations and punish the seller's violations by limiting traffic and reducing rights, with a cycle of about 30 days. Generally speaking, Amazon needs to deal with sellers' Amazon violations within about 30 days and adjust the frequency with which buyers see these products during this period. This situation may not only happen to individual sellers. Based on this trend, Amazon may vigorously implement cruel measures of limiting traffic and reducing rights in the future.

2. What should Amazon sellers do when they encounter traffic restrictions?

1. Wait patiently for the unblocking

This is the most time-consuming method, because Amazon's radar system locks the store and link and will continue to scan. And the time is uncertain. During the scanning process, limiting traffic is called internal sanctions. It takes a week for short and a month for long. At this time, it is best not to do anything to save the link, such as off-site discounts, continue to brush orders, etc., and let it recover slowly.

The sales price dropped a little, and after a wave of rush, the weight quickly recovered. Wait until the radar is finished. How to know that the link is no longer restricted? Merchants can record operation logs every day to observe the changes in the natural ranking of keywords.

2. Change store and follow the sales

Generally, traffic control can only limit the store, but not other stores. Following sales is the easiest to solve.

3. Run ads to increase traffic

Advertising costs are high, such as opening a two-week coupon, which will be full in two weeks at most. If there is no effect, then you can only give up; in most cases, sales ranking is still above everything else, and natural orders dilute all negative effects. As long as there are enough shipments, black records are easy to deal with.

The next step may be to demote the merchants for fake orders. There is no harm in catching them again if they do not fake orders. If there is no promotion, the next step will be unsaleable inventory. If the merchants continue to fake orders, they must be prepared for POA. In serious cases, the stores will be directly closed.

Generally speaking, Amazon accounts that have infringed on copyrights may be restricted. The restriction period is generally 30 days. If the merchant disagrees with the penalty result, he or she can file an appeal.