How much does it cost to open a cross-border e-commerce store (summary of the opening costs of AliExpress, Wish, eBay, and Shopee)

When it comes to cross-border e-commerce, platforms such as AliExpress, eBay, Shopee, and Wish will automatically come to our mind. Some merchants only use one platform, while others choose to develop on multiple platforms. Regardless of the choice, the cost is the focus. Below I have sorted out the cost of opening a store on each major platform, and you can also make a comparison.

1. AliExpress store opening costs

AliExpress stipulates that you must pay an annual fee for most categories. Most categories are 10,000 yuan, among which e-cigarettes and mobile phones are 30,000 yuan, and real hair in the wig category is 50,000 yuan. You can check the details.

AliExpress 2019 Annual Fee List for Technical Services of Various Categories

https://sell.aliexpress.com/zh/__pc/mivKVp2cfQ.htm?spm=5261.9432516.0.0.34c57011cMGM1R

Merchants who want to open a store on the AliExpress platform can click to view the steps to open a store on AliExpress>>>>>> How to open a store on AliExpress? Steps to open a store on AliExpress

2. Wish store opening fee

It is free to create an account and open a store on Wish, and there is no charge for uploading product information. However, Wish will charge a certain percentage or a certain amount of commission from each transaction. That is, after the item is sold, 15% of the income of the item (selling price + postage) is charged as a commission. Regarding shipping costs, logistics shipping costs mainly depend on the logistics carrier. It is worth noting that the Wish platform fines: if the product information is inaccurate or counterfeit and infringing products are sold, the account may face a fine of US$1 for each counterfeit product. If a store prohibits the sale of promotional products with a total transaction amount of more than US$500 in the past 9 days, the store will be fined US$50. If an approved product is found to violate Wish's policy during this review after editing, the merchant may be fined US$100.00.

Merchants who want to open a store on the Wish platform can click to view the latest Wish store opening process >>>>>> Is the Wish platform easy to operate? Wish's latest store opening process (with pictures and text)

3. eBay store opening fees

a) Listing Fees

Sellers can get a certain amount of free listings every month (different types of sellers have different free listings). Sellers who do not open a store assistant can get 50 free listings per month, and sellers who subscribe to the store assistant can get a certain amount based on the level of the store assistant. Note: If the number of listings exceeds the free listing limit, a listing fee of $0.3 per listing will be charged. For the free part, some categories or products are not included.

b) Transaction costs

eBay transaction fees are calculated based on the fees paid by the buyer, including product fees and logistics fees. If you do not have a store, the transaction fee for most products is 10% of the total sales amount, but the maximum is no more than $750. Note: On the US site, if your account sales performance drops to below standard seller, the transaction fee rate will increase by a certain percentage!

c) PayPal Fees

A certain percentage of PayPal fees is charged on sales. If the monthly sales amount varies, the standard rate or preferential rate will be charged.

d) Other optional expenses

Different levels of store assistants charge different fees. There are two charging methods: monthly and annual. The number of free listings per month, the proportion of listing fees and transaction fees charged by stores of different levels are all different. However, the higher the store level, the more free listings there are, and the lower the rates of other fees. If you want to add additional store assistant functions, you need to pay extra.

Summary: How much does it cost to open a store on eBay? If you simply calculate the cost of opening a store, excluding the information the seller needs to raise, product purchasing costs, and labor costs, there is no cost of opening a store. However, there will be a lot of operating costs in the middle, so you should pay attention to this.

Merchants who want to open a store on the eBay platform can click to view the eBay store opening process>>>>>>What is the eBay store opening process? What conditions are required?

4. Shopee store opening costs

Sellers do not need to pay any store opening fees, entry service fees, annual fees or listing fees. They only need to provide information that meets the requirements through official investment channels.

New sellers are exempt from commissions for the first three months. After three months, different percentages of commissions will be charged based on the business category.

Merchants who want to open a store on the Shopee platform can click to view the Shopee store opening process >>>>>> Does it cost money to open a Shopee store? Shopee store opening process

This article mainly summarizes the store opening costs of four cross-border e-commerce platforms with relatively large user volumes. Of course, it does not represent the total cost of entering these platforms. This is only a small part. Other costs will depend on actual conditions.

Recommended reading:

How to do cross-border e-commerce? Is it easy to do e-commerce in Japan?

What products are good for cross-border e-commerce? Any good recommendations?

What are the cross-border e-commerce platforms? Who are they suitable for?