Some thoughts for July 2023!

This article is the author’s personal summary of July, sharing the author’s thoughts on marketing, content, thinking, etc. I hope that after reading it, readers can also try to summarize their own experiences of the month, and perhaps they will also gain a lot.

A minute of thinking is worth an hour of nagging.

When humans think, God laughs. In order to make God laugh more, I have always set a small goal for myself: think and record .

Every month, at the end of the month or the beginning of the next month, I will organize some of my thoughts for that month into a written form and continue to share it with everyone in 2023.

No matter what, I will keep thinking and recording for a long time. As long as I am not too busy, I will continue to share it every month.

You Raise Me Up!

01

In the past, brands had fewer opportunities for exposure and limited promotion channels, so a concise and accurate slogan was particularly important. The success of a slogan basically represented the success of brand marketing.

It’s different now. There are more and more opportunities for brand exposure, promotion channels are decentralized, and user attention is extremely scattered. Fewer and fewer brands will go all out and spend money on slogans.

A more common approach is to split marketing into smaller parts under a larger strategy, focusing on doing a good job in every activity, every exposure, and every opportunity to engage with users. The past forced brainwashing has gradually turned into the current layered infiltration.

It’s not so important whether you remember the slogan or not. What’s important is whether you remember the brand, its products, and what message the brand has been conveying.

02

In terms of brand marketing in recent years, people don’t seem to spend most of their energy on specific nodes as in the past, nor do they spend all their budgets on a few specific nodes.

Today’s marketing is to normalize node marketing, continue to carry out theme content marketing, the creation of hot products, and small and medium-sized node marketing. For the big promotion nodes, it is no longer a one-shot deal, but more like a reflection of the phased data under normalized marketing.

I think this is a more reasonable marketing approach. As everyone is tightening their belts, they are forced to pay more attention to content, word of mouth, refined marketing, and the sustainable development of the brand.

03

There is a point of view that I have always wanted to share with everyone, but if I say it, there will definitely be many people who will say that it is correct nonsense and not convincing enough.

Well, let’s find an endorsement. I found what Tang Binsen, the founder of Yuanqi Forest, said:

"There is a logic that is always right. Learn what you cannot learn, and those people are all people who have made money. Learn the principles that those who have made a lot of money repeatedly say, which you cannot learn. Be wary of principles that can be learned in one go, be wary of things that look complicated, such as C2M and private domain traffic. Be wary of these things, be wary of these terms, and be wary of these complexities."

In short, learn deeply, not shallowly; learn from the bottom, not the surface.

04

How much a person can do depends on how many people he can benefit.

It could be emotional value, entertainment value, knowledge value, information value, monetary value, investment value...

If you want to benefit, you must first benefit others. If you are the only one benefiting, then you probably won’t be able to make it big, and the little profit you have left won’t last long.

05

Nowadays, companies on new media platforms want rapid growth, and individuals who run their own media also want growth. Once data growth is too slow or stagnant, everyone's mind is full of growth, growth, and growth.

The more you think about growth, the more anxious you become, and the more anxious you are, the harder it is to grow. The result is that the more you think about growth every day, the harder it is to grow.

Looking back now, we were wrong, all wrong. We often forget the simplest truth when we are doing things: growth is not brought about by formulas, nor by routines, but by value.

If your growth is stagnant, it may not be because your channels are wrong or you are not investing enough. It may be that the value you are providing now is weakening, becoming ineffective, and moving away from users.

Shifting from a growth mindset to a value creation mindset may soon lead to a breakthrough.

06

People often ask me whether there is a future for running a public account, a future for Douyin, a future for Xiaohongshu, or a future for self-media...

Of course, asking about the future is actually asking whether you can make money, right? There is nothing wrong with that.

You mentioned the future. From my point of view, based on the big trend, this industry definitely has a promising future.

Because it has more chances and possibilities, and it is visible to the naked eye that many people make money from it. Let's not talk about financing and listing, and the hundreds of millions of dollars. For ordinary people, there are still many side jobs that can earn thousands or tens of thousands of dollars.

But if you want to talk about the future of each person, you can just treat what I said as bullshit. How can I know whether you have a future or not? This is up to you, not me.

If someone tells you that you will make a lot of money in the end by doing your own media, then either he is a big liar or he thinks you are a fool.

07

Continuing from the previous point, I have some advice for those who are already doing self-media, and for the countless people who want to start doing self-media.

Don't spend all your energy on technical things like finding materials, tips for increasing followers, where to distribute content, editing techniques, topic selection, following hot topics, what new media tools are available, etc.

Don't spend all your energy thinking about your own positioning, defining and managing fan groups, content planning, demand exploration, commercial monetization and other strategic issues.

To put it bluntly, don't put all your energy into doing self-media. Don't forget to spend time improving yourself. This is the key . Making yourself more powerful, more knowledgeable, and more experienced is the most important thing. Don't get stuck in it.

08

Douyin is popular, Xiaohongshu is popular, AI is popular, and every industry is worth doing again. This should sound familiar. Yes, every industry is worth doing again, but how to do it again?

I think we can refer to the geopolitical arbitrage theory that all capital tycoons mention from time to time. Let’s put it this way, geopolitical arbitrage is indispensable to the road to success of big brands such as JD.com, Alibaba, Xiaomi, Tencent, ByteDance, Facebook, etc.

In short, the geo-arbitrage theory is to graft the current advanced and high-end successful model onto the backward and relatively closed regions to replicate its successful model. The essence is to take advantage of information gap.

This can be done by taking advantage of the imbalance in development between countries and regions, or by taking advantage of the potential energy gap and information gap in the industry. The same product may go from being popular in one place to being ignored, but if you change it to another place and make some changes, it may become popular again. The so-called hot product is to find a new environment to replicate the success of a product in a place where it has already been successful, and then it will become popular again.

Even if it is a hot article, if you simply process it by taking advantage of the information gap and then put it in another environment or another platform, it can easily become a hit.

09

If you always feel that you have reached a bottleneck in your life or career, are always anxious, and always don’t know where to go, you might as well ask yourself frequently:

What did I persist in doing in the past that led to my current success?

Am I still persisting now?

These are lessons learned from experience, my friends.

The above are some of my thoughts in July 2023!

You can absorb some ideas from others, but you must think about them in your own way and cast the sand mold of your thoughts in your own mold. - Lamb

The brain is a good thing, don’t be too pity!

Author: Mumu Old Thief

Source: WeChat public account: Mumu Laozei (ID: mumuseo)