Whoever uses it will become popular, Douyin's 10 golden 3-second hit methods

In this era of rapid development of the Internet, short videos such as Douyin and Kuaishou have become extremely popular, and everyone wants to get a piece of the pie in the industry. How to make short videos is also a common question. This article explains several methods of making short videos, I hope it will be helpful to you.

Golden three seconds! Golden three seconds!

When making short videos, you must pay attention to the golden three seconds!

This is something that most beginners in making short videos will be reminded of by many people during the learning process.

But few people will tell you how to do the golden three seconds and what are the useful methods of the golden three seconds.

Today I will share with you the golden three seconds method commonly used in short video shooting.

1. Showing Money

Everyone is interested in money, so at the beginning of the video, I talk to everyone about money.

First, for example, share how much money you have earned from shooting self-media?

Second, for example, how much money did you lose in starting a business? How much money did you invest in the project?

Third, for example, what can you buy with 10 yuan? Can you eat at a five-star hotel with 100 yuan? 200 yuan catering blind box.

If you see the beginning of a video like this, everyone will click in to watch it.

Even if a 10-dollar bill is suddenly placed on the ground, some people will stop to see if anyone is willing to pick it up.

For merchants, a common method is to show what can be bought for 10 yuan, 50 yuan, or 100 yuan.

2. Beauty Method

Not only boys like to look at beautiful women, girls like it too.

Boys like to watch beautiful women posing, dancing, walking, wearing sexy clothes, seductive poses, etc.

Girls like to watch beautiful women putting on makeup, getting dressed, checking in at scenic spots and restaurants, losing weight, doing yoga, etc.

Therefore, girls with good looks are very popular in the era of short videos. Even if they post a selfie, they can get hundreds of likes.

3. Emotional Method

Everyone likes to watch the excitement, such as watching on the roadside, office quarrels, couples, bosses and employees losing their temper, etc.

Most videos are performed, but when users see a short video, they will be curious about why a girl or a boy is crying.

Why did you throw things on the ground? Why did you slam the door and leave?

Some people will also pay attention to the expression of emotions such as joy, anger, sorrow and happiness.

4. Reminder Method

Knock on the video camera with your hand, call the user directly, hit the clock with a hammer, etc.

Dear mothers, beautiful ladies, and fellow men;

Uncles and aunts, brothers and sisters, don't row away

Hey, hey, wait for me

This way of reminding users, coupled with some props, can also attract users' attention.

For example, a beautiful woman holding a big basket in her hands, wearing tight clothes and high heels, and then running over to ask you to wait a moment.

5. Quantitative Method

A large field of rapeseed flowers, a hundred cars, and a hundred beauties.

A tea garden, a pile of Apple phones, a pile of cash on the desk, 50 kinds of candies, etc.

These shots, which are numerous and have strong visual effects, can also attract users to stay.

This is also why many top e-commerce bloggers want to show off all their benefits and shoot videos, and why many merchants want to display their products in their own live broadcasts.

6. Contrast Method

What is contrast? It is something that is different from the user’s daily perception or that the user rarely sees.

For example, a girl drinks generously, a girl puts her legs on the table, a girl carries a bucket of water, a girl picks tea in high heels, etc.

For example, a boy is putting on makeup, a boy is crying, a boy is cooking, a girl eats three bowls of rice, a young boy is called the chairman, etc.

There are also uncles dancing, aunts singing, children cooking, girls practicing martial arts, and so on.

In addition, there are many contrasting scenes. The greater the contrast, the stronger the user's interest in clicking in.

7. Result Method

Many people are honest when filming videos and like to start from the beginning.

In fact, the fact that we have watched so many TV series in the past has already given us a lot of reference, whether it is the beginning of many TV series or the advertisements inserted in the middle.

They always give us a little preview to remind us not to go away, as the excitement will be back soon.

In fact, it’s the same when we edit short videos. After you finish shooting, show the most conflicting, dramatic, or most eye-catching ending of the entire video.

For example, a successful long three-point shot, falling off a bike, messing up the dish, catching a big fish, etc.

Putting the results in front will arouse the user's curiosity and ask what happened?

8. Inventory Method

Ten must-read books for 3-year-olds

Top 10 must-buy items for moms

10 tools you must learn to make a monthly salary of 5,000

5 photo beautification tools you can use without spending a penny

5 great places for a family camping weekend

For example, when using the inventory method, you need to add some skills to it.

For example, offering it for free or at very low cost, or using a slightly scare-inducing approach, or telling you the results of use, etc.

IX. Violence

How would you sell a fishing rod if you were asked to? I have seen merchants use fishing rods to drag a bag of rice or a bucket of water, and then step on the fishing rods with their feet.

How would you sell mobile phone cases and tempered glass films? I have seen merchants throw mobile phones directly to the ground.

How would you sell garbage bags? I have seen merchants use garbage bags to fill buckets.

How would you sell stockings if I asked you to? I have seen merchants use stockings to pack pineapples and cut the stockings with a knife.

So think about what similar approaches can be combined in your business.

For example, when selling tea or fruit, the video starts with people using knives to cut tea trees and fruit trees, and then they ask themselves why they are cutting them and why they are not selling them.

10. Pain Point Method

What are the users most worried about? What problems have they encountered when using a certain product? Then you should present this problem first.

For example, if you are selling detergent, you can show children or beautiful girls with oil stains on their clothes.

For example, if you are selling laundry detergent, you can show the scene of children rolling on the ground or in the river and coming back.

For example, if you are selling garbage bags, you can show the user a scene where the garbage bag breaks when he lifts it.

Directly displaying users’ pain points in life can stimulate their resonance and sense of scene, and can also encourage them to place orders.

The above 10 methods are quite common when we shoot videos in our daily life.

In fact, every method can be used as long as it is combined with your own business.

So on the one hand, we study to learn, and on the other hand, we need to have the ability to apply what we have learned to other situations.

Author: Village Chief, WeChat public account: Shili Village