I sell farm tools on Douyin, and the sales are over 100,000

Most people can’t imagine that online e-commerce can also be developed in the agricultural sector. This article shares the secrets of e-commerce success in the agricultural tool industry through many successful cases. Let’s take a look!

Hello, fellow villagers. I am the village chief.

You must read the account I shared today, because many people simply look down on such a profitable business.

My core purpose is to draw everyone’s attention to two of these points. If you can think deeply about them, you may be able to find opportunities to make money.

1. Selling farm tools on Douyin

This account sells farm tools on Douyin, including hoes, shovels, rakes, etc.

Nowadays, too many young people, especially those born after 1995 and 2000, did not grow up in rural areas, do not farm, and have even fewer opportunities in big cities.

Therefore, we are relatively unfamiliar with the field of agricultural tools, but the market for this area has always existed.

There are five main aspects:

First, my country’s rural population is still relatively large, at least exceeding 500 million.

Secondly, with the trend of rural revitalization and returning to hometowns to start businesses, some people have returned to rural areas and surrounding county towns.

Thirdly, many people in their 60s and 70s are now returning to the countryside or starting breeding and planting.

Fourthly, the Internet, mobile phones, logistics and other infrastructure in rural areas are now very convenient, and people are beginning to get used to online shopping.

Fifth, compared with offline products, online products will be more abundant.

Therefore, buying agricultural tools online will gradually become a trend.

2. How to sell farm tools on Douyin

So what are the most important things to pay attention to when selling rural areas on Douyin? The village chief believes that there are two points:

1. Products

Although there are fewer blacksmiths in rural areas now, the supply of basic materials is still relatively abundant.

So when selecting products, we have to think about which ones are suitable for selling in rural areas, suitable for selling online, and what your advantages are.

There is one thing I want to tell you: some slightly larger farm tools may not be effective when sold online.

Because if the tool breaks down, the local merchant may not want to help you fix it, or may deliberately make things difficult for you because you didn't buy it from them.

Therefore, you have to be careful with products that require more after-sales service. This is why shops selling washing machines, refrigerators, and motorcycles in rural towns still have business.

2. Content

The biggest advantage of Douyin is that it can intuitively display the effects and usage scenarios of the product.

Therefore, when we sell agricultural tools on Douyin, we must pay attention to the true restoration of the scene and the intuitive presentation of the problems.

If you sell farm tools, you cannot shoot indoors, as the sense of immersion will be very poor.

At the same time, users are most concerned about what problems the product solves and what effects it has.

Therefore, we need to directly demonstrate the user's pain points and the product's effects in real scenarios.

For example, if this account sells hoes and shovels, then you can just dig in the vegetable gardens and fields, and the effect will be obvious at a glance.

3. Reverse promotion of products for agriculture, rural areas and farmers

This is the first point I want to emphasize when sharing this case today, which is the reverse promotion of products related to agriculture, rural areas and farmers.

Before, when we mentioned rural areas, everyone thought of selling rural products, and the goal was to sell the products to ordinary C-end users.

But in fact, farmers or people who have planting and breeding needs also need products.

Therefore, this account selling farm tools seized this opportunity. Although the overall consumer customers are not as good as the ordinary C-end customers, the population is relatively more precise and the demand is stronger.

In addition to shovels, rakes, and hoes, there are many other farm tools and other products that can be sold.

For example, those for repelling insects, applying fertilizers, pruning fruits and vegetables, as well as rural sun-proof nets, rainproof cloths, leak-proof agents, etc.

We have previously shared about selling tea tree pruning machines, monitoring equipment, and solar lights in rural areas.

At present, the market for solar lamps in rural areas is very popular, and it is recommended that everyone pay special attention to it.

4. Selling farm tools on the video account

The second key point I want to share today is Video Account. After one or two years of market verification, there are still relatively many older people on Video Account, and a large proportion of them are still in rural areas.

I’m in the countryside, watching videos, and I have money on WeChat. What a good basis for a transaction.

Previously, a friend of mine created four accounts related to agricultural tools on Video Number, and two of them were successful.

One of the accounts mainly sells mechanical farm tools, such as lawn mowers, with each tool costing three to five hundred yuan.

What’s more, they use a no-source model to direct traffic from the video account to WeChat, sharing videos on the use of various machines through the video account. Because it can solve farmers’ more intuitive farming pain points, the number of views and private messages is relatively high.

Then he guided the transaction through WeChat, and after receiving the order, he went to Pinduoduo to place the order.

One of the accounts earned more than 300,000 yuan in one year using this model.

The main reason is that the product quality is quite good. After the farmers buy it, they introduce it to each other and even help him to create a group of people in the same village, and he immediately gets business.

So I hope everyone realizes that the market for agricultural tools is not only Douyin, but also Video Account, Kuaishou, etc.

Don’t think that today’s farmers don’t know how to use the Internet or buy things. Many of the farmers in rural areas were born in the 1960s and 1970s, and they are still very good at operating mobile phones.

So I hope everyone can use these two points to carefully explore the potential single products, such as the rural rain protection and leak repair we just mentioned.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"