A thorough investigation of nearly 30+ brand collaborations: how do you “play” cross-border marketing?

In 2024, brand co-branding has become one of the most dazzling keywords in marketing. Many brands have successfully attracted a large number of consumers through cross-border cooperation with games, art, animation, film and television, etc. This article will deeply analyze nearly 30 successful brand co-branding cases, starting from six major sectors such as games, art, animation, film and television, cultural tourism, and spokespersons, to explore the strategies and success factors of cross-border marketing, and provide practical reference and inspiration for brand marketers.

When "co-branding" becomes one of the hottest keywords in the marketing industry in 2024, a series of eye-catching brand cross-border marketing storms are sweeping in.

From the powerful combination of Luckin Coffee and "Black Myth: Wukong", the passionate collision of coffee and games ignited the market; to Heytea joining hands with Yayoi Kusama, using polka dot art to inject new fashion vitality into tea drinks.

In 2024, brand collaborations have astonished the entire industry with their overwhelming momentum. In this regard, which brand collaborations are worth paying attention to and learning from? Morketing reviews them from the six major sectors of games, art, animation, film and television, cultural tourism, and spokespersons.

01 When brand meets game, how to play?

In today's era of deep integration of business and entertainment, brand-linked games have become a highly innovative and influential marketing model.

It breaks the boundaries of traditional marketing, closely combines the brand charm with the interactivity and fun of the game, and opens up a new world of development for both parties.

Luckin Coffee X "Black Myth: Wukong" 丨 Coming from the clouds, facing destiny

Black Myth: Wukong is the undisputed No. 1 domestic game in 2024. On August 19, 2024, Luckin Coffee launched a joint venture with it and launched the "Black Myth Tengyun Americano", which uses IIAC gold medal bean espresso liquid and is paired with lemon-flavored coconut cloud milk cap, with a fresh and dense taste. Purchase designated packages and receive a Black Myth limited A4 grating card, joint cup sleeve and other peripherals.

In addition, a co-branded theme store has landed in Hangzhou, with physical game props on display.

HEYTEA X-ray and Night Love丨Pure White Vow, Joyful Love

On March 13, 2024, Heytea and "Love and Night" launched a joint event with the theme of "Pure White Vow, Joyful Love". Heytea launched customized drinks based on the personality characteristics and representative colors of the five male protagonists in the game, such as the Golden Phoenix Tea King corresponding to Xiao Yi.

The event also launched co-branded character cards, wedding certificates, cup sleeves and other peripherals and theme stores, which attracted enthusiastic pursuit from players. However, the second wave of activities caused dissatisfaction among players due to package and price issues.

Pizza Hut x Ni Shui Han "Pizza Heart, Help You Win"

From August 15 to September 8, 2024, Ni Shui Han and Pizza Hut will start a nationwide linkage. Players who purchase the linkage package can get a game gift package redemption code and take away exquisite waist ornaments, headdresses, fun actions, etc. 100 linkage theme stores and 5 special stores are launched nationwide. Players who purchase the package and shout slogans can get stickers, etc.

In addition, for every purchase of a designated charity meal during the event, Pizza Hut will donate 1 yuan to the China Rural Development Foundation.

League of Legends X Tea Hundred Ways丨Forge Hundred Ways, Respect Heroes

In December 2024, the joint event between Cha Baidao and League of Legends was exciting.

First, it collaborated with popular contestant The Shy to launch a limited set meal, including drinks such as strawberry milk jelly.

Afterwards, limited "Noxus" and "Yordle" packages and co-branded peripherals were launched, such as laser sticker sets, holographic refrigerator magnet sets, co-branded paper bags, etc. The event also set up a lottery in the official mini program.

McDonald's X Absolute Zero丨Friendship McYear

From December 4 to December 31, 2024, McDonald's and "Zero" launched a joint event. The "Legendary Rope Maker Charging Meal" was launched, including street spicy braised thin-skin crispy chicken and other delicacies. Purchase the set meal to get themed physical peripherals and virtual game gift packs.

Offline, six "BFF Friendship Mai Sui" themed flagship stores across the country have activities such as parades of the game character "Bombu", which can also trigger AR animations.

Luckin Coffee x Genshin Impact, "This cup is wonderful and healing"

On December 2, 2024, Luckin Coffee and Genshin Impact launched a joint event. Two limited drinks, "Fontaine Ceylon Light Milk Tea" and "Fontaine Red Wine Americano", were launched. Purchase of designated packages will receive theme cups, cup sleeves, paper bags, stickers, key chains and other peripherals.

There is also an online lottery event called "Wonderful Healing Prayer", with prizes including coffee redemption coupons, raw stones, etc.

During the event, pop-up stores were set up in some cities.

Ninebot x Danzai Party, Danzai gets a new car

On January 1, 2025, Ninebot and Egg Party officially announced their strategic cooperation. The two parties will launch the Ninebot Q series of co-branded models and co-branded peripherals. The cute elements of the game will be integrated into the Ninebot Travel App. At the same time, the game will launch exclusive maps and other gameplay during the Spring Festival. In 2025, multiple offline theme activities will be held.

It can be found that the collaboration between brands and games can start from two aspects.

On the one hand, for the brand itself, game characters and game elements can be integrated into brand promotional materials to make peripheral products and tap into the game player market. Similarly, game theme concept stores have become a common part of the linkage between brands and games.

Adding decorations with gaming elements in some stores and cooperating with store staff to organize small activities with gameplay or dialogue elements can attract players to shop in the stores, while also satisfying their needs.

On the other hand, for games, there are often limited-time activities and challenges related to brands within the game. Haidilao and Egg Party, KFC and Naraka: Bladepoint all do this. By purchasing store packages, you can unlock linked costumes in the game, or by completing in-game tasks, you can get limited-time linked props in the game.

02 When brand meets art, how to capture the highlights?

In the consumer wave of pursuing individuality and quality, the collaboration between brands and art IPs is sweeping the market with its unique charm.

When the innovative vitality of a commercial brand meets the profound cultural heritage and artistic atmosphere of art IP, a wonderful cross-field collision begins.

HEYTEA X Yayoi Kusama丨Let the world have more pop

On November 7, 2024, HEYTEA and Yayoi Kusama launched the "Add some Bobo to the world" joint event. Seven Bobo tea series products were unveiled with artistic packaging supervised by Yayoi Kusama, as well as metal pendants, mugs and other peripherals.

From November 12 to November 17, the largest pumpkin sculpture by Yayoi Kusama was exhibited at the Shanghai North Bund International Visitors Center. This was also her first exhibition in Asia. The event also launched a creative short film of the same name, offline flash mobs, co-branded theme stores, etc.

Bawang Cha Ji X "Meeting Van Gogh", a tour of the world of oil paintings

On November 29, 2024, Bawang Chaji co-branded with the "Meet Van Gogh" exhibition.

Inspired by Van Gogh's masterpiece "Harvest in Provence", we launched the new warm winter product "Sunny Mountain Valley" and the new Van Gogh wheat field themed packaging materials, including paper cups, paper bags, etc. There are also art frame refrigerator magnets, themed postcards and other peripherals.

In addition, a wheat field sensory scene was created at the Nanjing exhibition site, and theme stores in many cities across the country were renewed.

Luckin Coffee X Han Meilin, the father of Fuwa comes out again

In January 2024, Luckin Coffee and Han Meilin launched a joint event for the Year of the Dragon, launching limited new products such as the New Year Red Dragon Latte and the Year of the Dragon Persimmon Daifuku, whose unique flavors were loved by consumers.

At the same time, there are three zodiac-themed packaging bags, cup sleeves and red envelope stickers. The dragon patterns on the paper bags are rich in color and various in shape, which are very artistic and creative, showing the unique charm of Chinese traditional culture.

Jasmine Milk White x Her Art Exhibition丨See the Power of "Her"

From November 9 to November 13, 2024, Jasmine Milk White and "From Women-Her Art Exhibition" launched a city-limited joint series in Zhejiang and Jiangxi. Two new products, Peach Old Iron and Yikou Old Iron, were launched, and the corresponding packaging was updated. Three "New Interpretation of the Word Woman" amulets were also launched, which gave a new interpretation to the three words "woman", "mother" and "婙", breaking the limitations of traditional concepts and showing the positive power of women.

Jasmine Milk White x "Audrey Hepburn's Intimate Life"

On December 31, 2024, Jasmine Milk White and the "Intimate Audrey Hepburn" exhibition jointly launched the "Dear Holiday" New Year's Eve event.

Inspired by "Roman Holiday", a co-branded package was launched, including packages containing drinks, acrylic ticket stubs, pearl sachets, etc., as well as surrounding ticket packages.

During the event, the Roman Holiday theme store will be open for a limited time, and consumers can participate in activities such as taking photos and checking in, interactive lucky draws, etc. Based on the above cases, it is not difficult to find that when brands collaborate with art IPs, art exhibitions, and artists, they usually innovate in product design, incorporating the artist's representative elements into the beverage pairing and packaging, making the product an art carrier.

At the same time, content co-creation is also an important reason why art IP is favored by brands.

Artistic and cultural expressions are directly linked to brand connotations. For example, Heytea chose to use Yayoi Kusama's artistic expression method to shoot the commercial "Let the World Be More Pops", integrating the brand concept with the spiritual core of the art IP, and using the influence of the art IP to spread the brand story and break the monotony of traditional advertising. At the same time, commercials with the blessing of Yayoi Kusama are more like an extension of artworks and can be effectively delivered to the international market.

When brands and art exhibitions are linked, the unique thing is that the exhibition elements can be transplanted into brand peripherals. For example, in the "Hepburn Exhibition" and "Her Art Exhibition", movie commemorative tickets or female-themed amulets that were originally only available at art exhibitions can also be experienced in stores, thereby effectively acquiring customers.

03 When brands come to the ACG world, they need to find good IP

At a time when the pan-entertainment industry is booming, the linkage between brands and animation IPs is like bright stars, illuminating new business channels.

With its rich imagination, vivid characters and huge fan base, animation has become a powerful force for brands to break out of their circle.

MINISO X Chiikawa丨Little cuties unlock new looks

On April 8, 2024, the joint event between MINISO and Chiikawa was launched. Peripheral products such as plush dolls, pendants, bags, and daily necessities were launched, and themed flash events were held, such as the first stop event in Shanghai Jing'an Joy City, where the sales of a single store reached 2.68 million yuan in 10 hours.

Although MINISO once caused controversy due to the use of inappropriate titles in its promotions, the event still attracted a large number of fans.

Nayuki's Tea x Cardcaptor Sakura, sharing the Christmas season

The joint event between Nayuki's Tea and Cardcaptor Sakura was launched simultaneously in stores across the mainland on December 19, 2024. It launched the domineering red apple cherry series of drinks and Sakura & Tomoyo cherry cakes, cherry magic wands, star Xiaobei and other baked products.

There are also a variety of peripheral products such as co-branded theme cups, cooler bags, grating cards, sticker greeting cards, stand ornaments, quicksand coasters, etc.

Gu Ming x Tian Guan Ci Fu丨Adding blessings to the new year

Gu Ming and Tian Guan Ci Fu launched a joint venture on the occasion of the New Year in 2024. The event launched a series of limited drinks in the light milk tea series, such as Qianli Mushanhong. When purchasing the product, you can get customized joint peripherals, including stickers, transparent cards, badges, card holders, etc.

There are theme stores, more than 100 atmosphere stores and thousands of stamp stores in 12 cities across the country. Gu Ming will also put the event pictures on the landmark large screen advertising space in the 12 cities.

Luckin Coffee x Loopy, drink jasmine together on Chinese Valentine's Day

Luckin Coffee and Loopy's joint event will be launched on the eve of Chinese Valentine's Day in 2024. The company launched the "Light Jasmine" light milk tea, which uses double-petal jasmine flowers from Hengzhou, Guangxi, and the all-handmade "seven-scented" ancient craftsmanship.

During the joint launch, 2 cup sleeves, 1 single cup bag, 1 double cup bag and 4 cup types with 5 colors were launched for selection. If you purchase a designated package or coupon package, you will have a chance to get peripherals such as glitter stickers, refrigerator magnets or co-branded mugs. The event attracted many consumers, and sales exceeded 11 million cups in the first week.

KFC x Jujutsu Kaisen丨Friends Meet KFC Again

On December 6, 2024, KFC and Jujutsu Kaisen launched a joint event. They launched packages such as "Jujutsu Kaisen Friends Reunion Bucket" and "Jujutsu Kaisen Delicious Development Bucket". Buying the package will get you fluorescent laser collection cards, collection card holders, prison gate grating cards, laser stickers, shakers and other peripherals.

The event also featured co-branded theme cups and limited edition badges, attracting many anime fans to KFC to check in and consume. Today, the two-dimensional anime IP has become an important driving force for brands, and the booming millet market and the prosperity of tea beverage co-branding are the best evidence of this.

When brands collaborate with anime IPs, they often use the method of displaying the character image on the packaging. For example, Nayuki's Tea collaborated with Hatsune Miku, printed new character portraits on beverage packaging, and launched a character-themed beverage. The advantage is that it can quickly attract the attention of anime fans, and by relying on fans' love for the characters, convert them into interest in brand products, thereby increasing product sales; at the same time, when a brand frequently collaborates with anime IPs, it will also be judged by consumers as a trendy brand.

Offline activities are also one of the key channels. There are two important directions of the two-dimensional economy. One is the corresponding co-branded peripherals of Gu Zi, and the other is the corresponding comic exhibitions of offline limited stores.

KFC has linked up with "Genshin Impact" to hold offline theme store activities, where consumers and players can experience the game theme decorations in the store and get limited peripherals by purchasing the linked package; online, there will also be corresponding topic discussion areas or lucky draws on media such as Weibo and Xiaohongshu. This method can integrate online and offline resources, and at the same time, it can spread through social media to arouse the popularity of the topic.

04 In the era of small screen fragmentation, blockbuster movies and TV shows cannot be ignored

In the current era of new media communication, film and television works have become the focus of popular culture with their gripping plots and deeply rooted characters. The linkage between brands and film and television works can inject new vitality into the brand by leveraging the powerful influence of film and television.

Luckin Coffee x Rose Story, Yellow Rose Latte is now available

On June 24, 2024, Luckin Coffee launched a joint event with "The Story of Roses". It launched "Yellow Rose Latte", as well as co-branded peripherals such as paper bags, cup sleeves and key chains. The event was launched on the second day after the finale of the show, leveraging the popularity of Liu Yifei to attract a large number of users. At the same time, Luckin Coffee also invited Xu Haiqiao to be the spokesperson for the new product, and achieved secondary brand dissemination through multi-platform marketing.

Prada x Fanhua, interpreting film and television aesthetics with fashion

At the beginning of 2024, the TV series "Blossoms" directed by Wong Kar-wai became a hit. Inspired by Lingzi's look in the play, Prada launched a series of co-branded items such as tie-dye print dresses and orange mohair coats. A launch reception was held at Prada Rong Zhai in Shanghai, inviting Ma Yili, Du Juan, Huang Jue and other original cast members and the main creative team to appear.

From February 29th to March 3rd, the series was available for limited-time pre-order at Rong Zhai, recreating Prada's version of a world of flowers.

HEYTEA X Joy of Life 2, new "Joy of Life Lychee"

On May 28, 2024, when Fan Xian and Lin Wan'er got married in "Celebrating Yu Nian 2", Heytea started a joint venture with them. The "Celebrating Yu Nian 2 Litchi" drink was launched, which selected seasonal lychees and had a rich taste. There were also newly designed drink cups and paper bags. When you buy the joint drink package, you can get a pass card sticker package, badges and other peripherals. 577 stores across the country are set up as theme stores, with atmosphere layout and interactive gameplay, such as getting bookmarks by matching secret codes.

MINISO X Harry Potter, the magical world is coming

In October 2024, MINISO and Harry Potter launched a joint event. The flagship store on Huaihai Middle Road in Shanghai was transformed into a theme store, and the Huaihai Road subway station reproduced the "Platform Nine and Three-Quarters". Cosplayers played classic characters to interact in the store, and products were displayed according to the four colleges of Hogwarts. There were many types of joint products, with sales exceeding 360,000 on the first day of new products, and the performance contribution rate of Harry Potter series products was nearly 80%.

Jasmine Milk White x Eternal Night Star River丨Great Things Are Wonderful

On November 15, 2024, Jasmine Milk White and "Eternal Night Galaxy" launched a joint event. Four limited packaged drinks were launched: Peach Laotie, Yikou Laotie, Jasmine Milk White and Gardenia Milk White. There are also joint acrylic stand, incense cards and other peripherals.

Joint theme stores have been opened in many places across the country, offering a limited-time immersive experience of the Eternal Night Lantern Festival, where participants can participate in activities such as stamp postcards and pot throwing, and receive discounts for the code "Old friends drinking tea, great things are happening". Compared to other categories, film and television works are the most popular.

Furthermore, the popularity and topicality of film and television can be used to quickly increase brand awareness and attract a large number of potential consumers; brand concepts and product features can be naturally conveyed through film and television plots and scene implantations.

Brands collaborate with TV dramas mainly through plot placement, peripheral cooperation, theme activities and other means.

Plot placement is the natural integration of brand products into the plot of TV dramas, such as the linkage between Jiang Xiaobai and "Nothing But Thirty". The characters in the drama frequently drink Jiang Xiaobai, and the product is closely linked to the plot, which makes the audience subtly impressed by the brand while following the drama. The advantage is that it can convey brand information when the audience is immersed in the plot without making the audience feel abrupt.

Co-branded peripherals are also one of the important ways of linkage. For example, Nayuki's Tea and "Dream of Red Mansions" jointly launched the "Domineering Oriental Pomegranate" drink and "Dream of Red Mansions" set meal, which leveraged the popularity of the TV series to attract fans to buy. On the one hand, it brought new consumer hotspots to the brand, and on the other hand, it also enriched the derivative content of the TV series.

Like anime and games, content-rich IPs will be accompanied by the development of theme activity stores, with the aim of creating an immersive experience.

Consumers can experience the scene layout related to the TV series and purchase co-branded special drinks in the theme store.

05 Brands get on the cultural and tourism express train?

From city landmarks to brand logos back to real life, under the wave of consumption upgrading, the linkage between brands and cultural tourism is becoming a new highlight in the business field. When the unique charm of the brand and the rich heritage of cultural tourism resources blend with each other, a unique cross-border journey begins.

HEYTEA X Hongshan Zoo, new product Xiao Nai Mo is launched

On January 8, 2024, HEYTEA launched the 2.0 joint cooperation with Nanjing Hongshan Forest Zoo. Focusing on the theme of "Happiness·Visiting the Zoo", HEYTEA launched the new product Little Milk Mo with Koala Jasmine, Dudu, and Almond as inspiration, as well as co-branded beverage cups, paper bags, plush badges, plush bags and other peripherals. With the Hongshan Zoo ticket stub, you can get a 2 yuan discount when you buy Little Milk Mo at the Nanjing HEYTEA store.

Black Myth Wukong X Shanxi Culture and Tourism丨Follow the Destiny Man to Travel Shanxi

On August 22, 2024, Shanxi Tourism launched the "Follow Wukong to Tour Shanxi" activity. Three themed tourist routes and an 8-day tour route were launched, covering the game's filming locations in Shanxi. The "Destiny People Assembly Order" was issued, inviting the first batch of players to experience it for free. It also carried out offline dungeon punch-in, theme peripheral release, and Internet celebrity Shanxi tour activities, and launched the Black Myth Wukong clearance certificate.

Love and Producer X Nanjing Intangible Cultural Heritage | Velvet flowers weave love words, flowers bloom to express love

In August 2024, "Love and Producer" and Nanjing Ronghua launched a special intangible cultural heritage linkage event.

During the event, players can log in to the game every day to receive colorful wool yarn for free, experience the craft of making velvet flowers, and after completing the making of five velvet flowers and sharing them, they can receive the co-branded collection R bond. They can also obtain the velvet rabbit pendant by completing the making, quick making, and first sharing, which can be used to exchange for the co-branded commemorative avatar frame and various prop rewards.

Caitang x Summer Palace丨Let Chinese aesthetics go global

On March 25, 2024, Caitang held a "Guan Yi" press conference in the Summer Palace, and jointly broadcast the entire event in the Tmall Caitang live studio with Tmall Super Brand Day. At the event, brand founder Tang Yi, brand ambassador Chen Duling and many celebrity makeup artists attended, and released the "Green Mountains and Green Waters Makeup". Chen Duling performed the joint aesthetic film 7. The joint "Guan Yi" series is inspired by the landscape architecture of the Summer Palace, and customizes a new look for the four celebrity items to showcase Chinese aesthetics.

Bosideng X Harbin 丨 Tribute to Ice and Snow

On December 18, 2024, Bosideng and Harbin launched the "Salute to Ice and Snow" Harbin × Bosideng strategic results release event.

The event included a fashion show at the Hagia Sophia, showcasing down jackets with Harbin characteristics such as "Harbin Snow Night", "City Series", "Ethnic Series" and "Matryoshka Series". There were also pop-up stores and celebrity live broadcasts, with the help of Bosideng brand spokesperson Yang Zi, to jointly promote Harbin's ice and snow culture and the Bosideng brand.

Therefore, when brands and local culture and tourism are linked, the forms are diverse, but the core is brand connotation and cultural and tourism promotion.

For example, Bosideng and Hebin cooperated to shoot a promotional video to showcase the history, culture and special attractions of Hagia Sophia, and incorporated Bosideng elements into the video. In this way, the brand can attract a lot of attention with the charm of local cultural tourism, while helping to promote local cultural tourism and achieve a win-win situation.

When facing some intangible cultural heritage IPs, the support of brands can promote the inheritance of traditional culture. Once, Anta cooperated with the Quanzhou String Puppetry Intangible Cultural Heritage Project to carry out offline experience activities, where people can watch performances and participate in production on site, establishing the brand's image of social responsibility.

Integrating local cultural elements into brand packaging is also an important channel. Huaxizi has worked with inheritors of the intangible cultural heritage of Suzhou embroidery to integrate the essence of Suzhou embroidery art into the field of beauty and launched a limited embroidery series. The color scheme is inspired by "Birds Paying Homage to the Phoenix", showing the charm of oriental aesthetics. This method not only makes the product more culturally meaningful, but also expands the consumer market with the popularity of intangible cultural heritage and local cultural tourism.

06 When brands meet, a storm of creative fusion

Nowadays, brands are looking for "partners" to start the road of joint ventures. Fitness and food cross over, and trendy toys and jewelry join forces. This combination is like opening a blind box, which can bring unexpected surprises every time. How fun are these joint ventures? Let's take a look.

Keep X Ele.me, I advise you not to use Keep, but Ele.me

Ele.me and Keep launched a joint event in March 2024, "I advise you not to use Keep, but Ele.me will do the same." During the event, there is a "50% off on Fridays, 50% off on fat" challenge. Users who complete the designated course check-in on Keep and log in to the Ele.me app can receive a joint medal.

Ele.me also placed related advertisements in places with large traffic, such as gyms and subway stations, using the healthy meal category as the backbone and the slogan "Combine eating and exercise, 50% off fat", attracting many young people who want to lose weight.

Pop Mart x Chow Sang Sang, the trendy toy giant crosses over to sell jewelry

In December 2024, Pop Mart and Chow Sang Sang launched a joint event with the theme of "Traveling in Dreams". The two parties launched six themed gold pendants and charme beaded series, integrating Pop Mart's popular IP with traditional gold culture. The product design is full of creativity and fantasy, showing the trendy characteristics of trendy play culture and reflecting the quality and value of gold jewelry. Once launched, it triggered a buying craze.

JellyCat x Beast, the 1001st expression of love

From May 17 to 21, 2024, jellycat and The Beast will create the world's first joint limited-time flower shop in Taikoo Li Sanlitun, Beijing. They will launch limited products such as 520 flower bouquets and fun potted plants to express love in the form of "roses + dolls".

Consumers can enjoy an immersive packing experience. The activity not only fits the romantic theme of 520, but also enriches the shopping experience, attracting many young people to buy.

In fact, the linkage between brands is essentially the linkage between brands and IP. Product co-creation is a common method, such as the collaboration between JellyCat and The Beast, which combines JellyCat dolls with the style of The Beast, which is both romantic and warm.

The advantage of this approach is that it integrates the brand characteristics of both parties, creates new selling points, attracts different consumer groups, and expands market share.

Therefore, the collaboration between brands is like a lively party, which can bring a lot of freshness to our consumers every time. Maybe one day, we can see two brands with unique personalities come together to do something good.

07 Conclusion

Collaboration is not just a simple “1+1”, it is a deep chemical reaction between brand and IP, and a deep integration of business and creativity.

Behind these stunning cases in 2024 is not only the growth of sales figures, but also the transmission and sublimation of brand culture.

Philip, the father of modern marketing, once said, "Real advertising is not about making an advertisement, but about getting the media to discuss your brand and achieve advertising."

The same is true for joint marketing. In cross-border joint brands and marketing, topics created through cooperation and new products launched can always trigger media and public discussions and reach more potential customer groups.

Building a brand is like building a mountain. You need to accumulate continuously and invest time and energy continuously before you can see the results. But we believe that as long as we dare to cross boundaries and have the courage to innovate, we can inject endless vitality into the business world and accumulate stones for the brand mountain.

By Eric