The public account has no recommended traffic. How can I use WeChat search traffic to get 1,600 followers for free?

The author of this article tells how to save your account when the public account recommendation traffic reaches a bottleneck. Interested readers can take a look together~

Recently, many fans asked me whether the traffic recommendation mechanism of the official account has changed?

Apart from different treatments for old accounts, the recommended traffic mechanism is still friendly to new accounts; no matter how it is changed, the underlying logic of the recommended traffic mechanism will certainly not change, and at most the weight ratio of the assessment indicators will be adjusted.

Like many fans who consulted, Uncle Qi’s account has had very little referral traffic recently, relying entirely on old fans to contribute to the number of article readers; once an account has no referral traffic, it is easy to fall into a growth bottleneck, which is very distressing...

After discovering the bottleneck of account recommended traffic, Uncle Qi saved himself by diagnosing and adjusting the recommended traffic of his own account, as well as “searching on WeChat” on other traffic sources.

1. Recommended traffic diagnosis + adjustment

Traffic diagnosis is recommended. I checked both external and internal factors.

First, the problem of external factors is ruled out.

Secondly, internal factors also ruled out account violations, so the core problem lies in the content level. I need to make adjustments in both content update frequency and content selection. I try to make content updates daily or every two days. After all, a hit product also needs quantity to win the chance.

The content selection should be as close to the popular creations in the field as possible. Previously, the content creation was basically my own original selection, and I only started to make adjustments in the past two days.
This also proves that statement↓↓

If you write what you want to write, then the content data after posting will continue to teach you how to be a human being!

Adjusting the progress of public account recommendation traffic is, of course, slow; then I also need to obtain public account traffic sources in other directions. There are only four ways to obtain traffic from any content platform↓↓

① Content recommendation traffic

② Content search traffic

③ Paid traffic delivery

④ Resource cooperation flow

Therefore, I also plan to save myself in terms of content search traffic.

2. Search traffic adjustment

If your account does not have content recommendation traffic, then content search traffic is the direction you should focus on; after all, users search for solutions to problems, so it is very easy to make accurate transactions. (Many of Qishu’s paying users come from Souyiso.)

I started planning for WeChat search traffic last year. After checking the backend search traffic data of the official account, it’s pretty good. I plan to continue increasing it during this period!

I have laid out a lot of popular keywords with traffic, and the search rankings are basically very high↓↓

For example: public account reprint

Search ranking 2, reading volume 5315

For example: recommended traffic

Search ranking 1, reading volume 3700

For example: WeChat red envelope cover for public account

Search ranking 1, reading volume 5356

There are many other words that I have arranged and are ranked high, so I won’t give examples one by one; to achieve such search rankings, Qishu must have a systematic methodology, after all, his previous job was to specialize in traffic.

In addition, if you want to know which keywords your fans use to search for your official account, you can go to the search data center in the official account background on the PC to check↓↓

According to my experience, the following five principles are the most important for increasing WeChat search traffic:

1) Accurate keyword positioning

The right keywords are the basis for improving the visibility of articles in WeChat search. Understanding and using the keywords that your target audience actually searches for can significantly improve the search ranking and traffic of your articles.

2) High-quality content creation

No matter how good your SEO strategy is, it is the content itself that ultimately attracts and retains readers. High-quality content not only improves user experience, but also increases the likelihood of articles being recommended and shared, thereby bringing in more traffic.

3) Eye-catching title

The title is the first entry point for users to access content. An attractive title that accurately reflects the content of the article can effectively increase click-through rate and readership.

4) Interaction and user participation

Users’ interactive behaviors (such as likes, comments, and shares) will affect the ranking of content in WeChat search. Encouraging users to participate in interactions can increase the exposure and traffic of articles.

5) Comply with platform rules

Follow the content publishing rules of the WeChat public platform and avoid publishing illegal content. Violating the rules may result in the content being demoted or deleted, which will seriously affect traffic.

These five principles are the foundation for building a stable and growing WeChat search traffic. By carefully planning keywords, creating high-quality content, optimizing titles, increasing user interaction, and abiding by platform rules, you can gain more attention and traffic in WeChat, a huge social network.

Therefore, don’t rely solely on content recommendation traffic. After all, the popularity of content is unstable and is easily affected by the platform’s policy controls.

If our energy allows, we need to put our eggs in multiple baskets to hedge against risks and obtain traffic from multiple sources in order to achieve sustainable and stable development.

Author: Qishu Entrepreneurship Circle; Source Public Account: Qishu Entrepreneurship Circle (ID: 1096030)