Keep it: The latest operation methods and strategies of WeChat public accounts in 2025

As the WeChat official account platform continues to evolve, operational strategies are also updated. This article will take you to an in-depth understanding of the latest operational methods and strategies for WeChat official accounts in 2025, and share all-round skills from personalized algorithm recommendations to content creation.

It’s embarrassing to say that after 10 years of running a WeChat public account, my small account finally welcomed the first article with over 100,000 views in 2024. If calculated based on the opening rate data of WeChat public accounts in the past, the possibility for an ordinary small account to get over 100,000 views is zero.

But as I wrote in the article "WeChat official accounts are becoming "Toutiao-like", will self-media have a "second spring"? ", although WeChat official accounts are the last platform to add personalized recommendations, it has finally followed the trend of algorithm recommendations instead of strict subscription distribution. Personalized algorithm recommendations have given me, a small account, the opportunity to have 100,000+ followers. It is said that some people have produced 100,000+ hit articles in the second or third article they wrote on their new account.

After discovering the changes in the distribution rules of WeChat official accounts, I wrote nearly 10 observation articles related to WeChat, such as "WeChat official accounts have officially entered the "downstream market", what impact will it have on Party A and self-media?", "After updating 10 articles in a row, I discovered the operating skills of WeChat official accounts", "WeChat observation: WeChat subscription accounts have added a "news" channel, is it a good thing or a bad thing?", etc.

During the update process, I found that although many people think that WeChat official accounts have fallen from grace and are not as popular as content platforms such as Douyin, Xiaohongshu, Toutiao, and Baijiahao, there are still many people working on WeChat official accounts. Some are content industry practitioners, some are helping companies/units operate WeChat official accounts, and some are simply interested in writing. They all want to better operate their own or their company's WeChat official accounts. In this article, I will share some WeChat official account operation methods and strategies that I have explored in 2024 from the perspective of an Internet industry observer.

I have mentioned some more detailed WeChat official account skills in the article "WeChat official account operation skills I discovered after updating 10 articles in a row", but WeChat official account is not a "fixed" platform. It will upgrade and change. It is only a part of the entire WeChat ecosystem. Therefore, if you just operate WeChat official account according to a fixed pattern, you will definitely fall into a pit.

Just like titles, if it is 2025 and you are still like an old antique who can only write "Shock: XXX", "Awesome, XXX", "Decrypting XXX", then you will definitely fall into the trap of "flow limit". Content platforms such as Toutiao and Baijiahao have long judged "shocking style" as clickbait. The algorithm of WeChat public accounts is also constantly improving and upgrading, and the platform will crack down on "clickbait".

For example, in the new version of WeChat, two "News" contents appear in parallel in the "Official Account" list, which further increases the attention of the "Official Account". In addition, the live broadcast of the "Video Account" is even stuffed into the "Official Account" for recommendation. Does this lower the grade of the "Official Account"?

New changes in WeChat will trigger new WeChat public account operation skills and strategies.

1. Survive. Not only WeChat public accounts, but also Baijiahao, Toutiao, Weibo and other content platforms also have "limited freedom". You have to know what content you can write and what you can't write. In recent years, the ecology of content practitioners has been changing. For example, content that was fine a few years ago may be deleted or FH if you write it now. In more serious cases, you may be sued for compensation for writing nonsense, which is not worth the loss.

As a content practitioner, the first goal in 2025 is to survive, rather than disappearing inexplicably. In fact, there is no such thing as inexplicable. It may be because you don’t have enough experience in the industry, or it may be because of environmental changes. The duck knows when the river water warms in spring. Think more, read more, and then write.

2. Talk about how to make money with WeChat official accounts. There are five main profit models for WeChat official accounts:

First, the traffic share from advertisers.

Second, WeChat public accounts select each other’s advertisements.

Third, WeChat public account article advertising.

Fourth, use article traffic to promote products or sell courses.

Fifth, use WeChat public accounts to attract fans to join WeChat groups and achieve secondary conversions.

To be more precise, the profit point of WeChat official accounts is either relying on the platform or converting traffic itself. Considering the quality of personalized traffic, more official account operators may rely on the platform to make money in 2025. A friend once told me that a public account operator earned 18,000 yuan a day from Guangdiantong, and I have also seen creators in the circle of friends earning 5,000 to 6,000 yuan a day.

According to Guo Jing's observations in the Internet circle, the rate of return on traffic owners' share of WeChat public accounts is quietly decreasing. In the past, the rate of return on traffic owners' share of 10,000 readers was more than 100 yuan. Now it has dropped a lot. It is not known whether it will drop again next year. Therefore, creators who rely on traffic owners for income should be mentally prepared.

What factors are related to the 31,000+ popular articles? After many experiments and explorations, I found that the core of popular articles is related to several factors:

First, choose the topic.

Second, the title.

Third, interactive data, namely the number of likes, reposts, views and comments.

Fourth, the content itself.

Some people may say, if you know how to write 100,000+, why haven’t you produced a few 100,000+ hits? This involves the significance of the content creator’s writing. If you just want to pursue traffic and earn revenue from GuangDianTong, then you can just follow the first and second points. But I hope to do the following: 1. Do not deviate from the focus of this account, that is, observation and commentary on the Internet industry; 2. Do not fall into the trap of "traffic only theory". Traffic is important, but if you keep pursuing hit traffic, then the content will inevitably be deformed and deformed, which will lead to the failure of the first point of this article.

Content creation must be based on your area of ​​expertise, rather than writing everything.

The suggestion for public account creators is that in addition to choosing topics and titles, they should also "speak human language". At the company's 9th anniversary celebration, Zhang Yiming, the founder of ByteDance, "satire" the "eight-part essay" of the Internet industry, such as closed loop, link, gripper, granularity, empowerment, and play style. After WeChat public accounts go down, even industry articles can actually go in the opposite direction of popularization, at least people can understand them.

4. How to find topics and titles. For a large account, topic selection is not a big problem. For example, Xinhua News Agency and People's Daily can get more than 100,000 followers for any post they make. Some local official accounts can also easily get more than 100,000 followers if the titles are clever. So, for WeChat public account operators who only have tens of thousands or hundreds of thousands of fans, topic selection and titles are very important if they want to have good traffic.

Topics with high traffic are mainly related to two factors:

First, hot searches. Unlike Weibo, Douyin, Baijiahao and other platforms, WeChat public accounts do not have hot search topic rankings. Therefore, it is difficult for content creators to find specific "hot searches". So, how to find good hot searches? Guo Jing's Internet circle shared two tips:

One is to pay more attention to the public accounts of a certain industry. For example, if I write about the Internet industry, then after following the public accounts of the industry, if many accounts post the same topic at the same time, it proves that this topic is more "popular".

The second is to find hot searches from other platforms, such as Weibo, Douyin, Baidu, etc. After screening out "hot" topics from the hot searches on other platforms, find content that suits your own perspective to write about.

Second, popular emotional topics in a certain period of time. According to Guo Jing's observations in the Internet circle, some accounts have more mixed content, but they can also create some popular content. Most of these contents are in line with the popular emotions in a certain period of time, just like Mi Meng, who became popular at the time. Her topics may still become popular now. Of course, popular topics are important, but if they are purely fabricated for traffic, it will definitely not work.

If some public accounts operated by companies/institutions do not have much room for maneuver in terms of content, they can actually change the titles. Good titles and bad titles have a big difference in traffic. Here, we can brainstorm. Operators can select 5 or even more titles as candidates and see other people's opinions. Among them, the most important indicator is: if you are an ordinary person, would you be willing to click on this article? Would you be attracted by this title?

5. Avoid pitfalls. WeChat’s restraint is reflected in all aspects, even in terms of operations. Unlike Toutiao and Baijiahao, there are no backstage reminders of what creators should pay attention to. Everything depends on the creators’ own understanding. Therefore, this involves some pitfall avoidance issues of WeChat public accounts.

First, pay attention to copyright issues, article infringement and image infringement. In the past, many creators have been cheated by image infringement. Therefore, it is very important to avoid infringement. Don’t write a WeChat public account and not make money, but lose money because of copyright.

Second, pay attention to the wording when it comes to corporate entities.

Third, don’t be a devil’s advocate.

Fourth, don’t write content.

Fifth, pay attention to the comment section. If there is inappropriate content, the article may be restricted.

In general, content creators still have opportunities on WeChat official accounts, and under the personalized algorithm recommendation mechanism, there is not much difference between a new account and an account like mine that has been in use for more than ten years. As long as you are willing to update, WeChat will give you traffic.

In 2025, I wish all the WeChat public accounts can survive and live well. Come on, my dears.