83 out of 91 works became hits, how did @热月是我是! do it?

In the world of short videos, content that touches people's hearts often stands out and becomes a hit. This article will take you into the creative world of @热月是我! and reveal the secret of how this "gold belt" author on Douyin Select achieves emotional resonance with the audience through 83 hit videos out of 91 works.

If you had a time machine that could take you back to the past, what regret would you most want to make up for?

From caring for autistic children, to using AI technology to help passers-by reunite with their deceased grandfather, to leading veterans to watch the flag-raising ceremony at Tiananmen Square... Dream Maker @热月是是我! Through the "Make Up for Regrets" series of videos, he created one touching moment after another on Douyin's selections, winning the enthusiastic pursuit of the majority of netizens.

As of press time, @热月是是我! has posted 91 works on Douyin Selection, 83 of which have received more than 100,000 likes. How did she do it?

The picture is from Douyin selection

In the first issue of the "Seeing Good Works, Seeing Good Authors" column, let's explore the secrets of the "Golden Belt" author @热月是我!

1. Memorable points + discussion, build a "make up for regrets" area

In real life, people always have some regrets that they have not been able to achieve. However, there is a dream-fulfilling messenger - @热月是我! He makes up for the regrets of strangers by shooting short videos.

In the era of short videos where attention is scattered, "labeling" is more conducive to being remembered. @热月是是我! has also formed a unique account memory point in the hearts of netizens with a series of videos that "make up for regrets".

@热月是是我! There is always a brainwashing opening line at the beginning of each video: How many clicks and how many transfers, or to make up for a regret? This recurring sentence not only points out the theme of the video, but also constantly strengthens the audience's memory of @热月是我! through brainwashing in multiple videos.

The picture is selected from TikTok

In the video content, @热月是我! travels through the streets and alleys of the city, digging out the stories hidden in the hearts of passers-by through interviews and records.

In one of the videos, @热月是我是! Faced with the protagonist's deep longing for her late grandfather, she contacted a technology company to use AI technology to simulate and restore the grandfather's image, helping the protagonist realize his wish to see and chat with his grandfather again.

The picture is from Douyin selection

"Zhipeng, have you eaten?" "I know my Zhipeng is the most filial" When the familiar voice came out from the screen, the advanced technology collided with the deep longing, and both the protagonist and Reyue were soaked with tears. Even netizens far away from the screen couldn't help crying when they saw the conversation between their relatives.

The picture is from Douyin selection

@热月是我! He also took a girl with a rare disease and her mother to Seda. In this place closest to life and death, the conversation between the mother and daughter about life and death was simple and profound. Life and death were no longer cold and heavy topics, but full of love and relief.

In addition, I helped a stranger’s wife take off her mother’s identity and responsibilities for a day, return to her youth, and find herself again; I helped my 82-year-old grandmother return to her parents’ home and reunite with her sister who had been separated for many years… @热月是我是! made up for one regret after another.

In addition to the regretful stories of passers-by gathered in each video, many netizens also expressed their feelings and actively shared in the comment area, and fan submissions also became one of the sources of video materials. @热月是是我! successfully built a complete regret area through video content and netizen comments.

"Life is only once, leaving no regrets, I want to risk it all and do something meaningful", this is @热月是我!'s personal introduction on her homepage, and it is also her original intention for choosing this content track, which is also in line with the theme of the video to help passers-by make up for their regrets to the best of their ability.

@热月是我！ has made up for the regrets with its charm and has produced many hits, which has won the love of many netizens. According to the Crawley Index, @热月是我！ has gained more than 3 million followers in the past year.

2. Moving stories + positive energy, creating the foundation for a hit

If the clear account label and unique style are superficial charms, then the key to continuously generating hot products lies in @热月是我是! The soul of the content - touching stories and positive energy that touch users.

Claure observed that @热月是我!'s works, whether in terms of topic selection or the atmosphere created by the copywriting and editing, have done their best to touch people's hearts and promote positive energy.

From the perspective of topic selection, these high-quality contents span all aspects of life, but all of them are based on real stories. From ordinary people's missed campus crushes to veterans' long-cherished wish to go to Tiananmen Square to watch the flag-raising ceremony; from the guilt of migrant workers who missed the opportunity to accompany their children to grow up, to patients' yearning for a healthy life, each of them is close to life and full of strong emotions.

@热月是我! is also good at using music, color tones and other elements to create an atmosphere that matches the theme, enhancing the emotional rendering and making it easier for the audience to immerse themselves in it. The documentary shooting technique coupled with the relaxed video editing accurately hits the pain points in the hearts of the public and triggers strong empathy.

The copywriting is also the finishing touch of her work. For example, @热月是我是! came to the autistic children's school founded by the protagonist of the video for her daughter. Faced with the dilemma of autistic children growing up slowly, she used one sentence to hit everyone on and off the screen: "Then let them grow up slowly, anyway, there is no shortage of adults in this world."

There are many other classic copywriting of this type:

Regarding farewell, she said: "It seems I will never learn the lesson of farewell."

Regarding reunion, she said: "In this world, every bowl of noodles you eat is one less bowl; every meeting you make is one less face."

Regarding the long-distance relationship between soldiers, she said: "You guard the lights of thousands of homes, and I guard the firefly light that belongs to you."

The above are the elements that @热月是我! cannot do without in creating high-quality content for each issue, and they are also the foundation for her to keep fans looking forward to it and form a strong interactive relationship. Many netizens became addicted to @热月是我! after seeing it, saying: "I saw it for the first time and finished it in one go."

The picture is from Douyin selection

@热月是我是! A series of high-quality content continues to attract viewers, and new viewers become loyal fans because of the high-quality content, and the cycle repeats, building her huge and stable traffic pool.

Her success tells all creators that as long as the video has good content and positive energy, there will be no shortage of viewers. It also once again verifies the powerful appeal of high-quality content in the new media era.

3. Ingenious integration of advertising and focus on viewing experience are the long-term strategies for monetization of emotional drama accounts

As @热月是我! becomes more popular, more and more people are beginning to pay attention to the cost of shooting her videos. Some netizens even left comments in the comment section: "The cost of the video is so high, I'm not jealous of you taking on advertising." "Take on more advertising."

In fact, for many content creators, how to balance the relationship between content and business has always been a difficult problem. Especially for accounts like @热月是我!, if they are overly commercialized, it is easy to consume the favorability of netizens and lead to the loss of fans.

However, judging from @热月是我是!'s current videos, she seems to have found a good balance.

First of all, @热月是我是! did not pursue commercialization excessively, but still maintained a high update frequency and video quality. Secondly, @热月是我是! also cleverly inserted advertisements in the video without affecting the viewing experience of netizens.

For example, when it comes to taking the elderly on a long trip, @热月是我是! takes this opportunity to prepare a comfortable seat back for the elderly. This way of advertising placement is not only very natural, but also allows netizens to feel the warmth of the brand. The fans' trust and strong relationship connection with @热月是我是! will also be transplanted to the brand.

However, it is worth noting that this also means that product selection is more important to the account image, otherwise product quality problems of merchants or brands can easily affect the creator's personality.

In terms of cost, compared with other videos, videos that make up for regrets and fulfill wishes will take much longer to create and cost more. It is difficult to monetize them in the short term, and it may even affect the normal operation of the account. This is also a problem that creators who want to enter this track must face.

4. Write to the end

Claure looks forward to @热月是我是! creating more touching works in the future, and hopes that her secrets to hits and tips for monetization can inspire and inspire more creators.