These 27 types of content on Video Account will be restricted, so don’t post them anymore!

Understanding what content will trigger these restrictions is crucial for creators who want their works to receive good exposure. This article will delve into the four major types of problematic content that may be subject to traffic restrictions in video accounts, helping creators avoid risks, optimize their creations, and achieve the best interactive balance between users, creators, and the platform.

When creating on any UGC platform, we should understand the rules of the platform to avoid triggering the bottom line of the platform, so that our content works will not be subject to flow restriction penalties. Today we will talk about what content on the video account will be subject to flow restriction penalties?

Before getting into the main text, let us first understand a concept so that everyone can better understand the reasons for platform traffic restrictions, and it can also help everyone better create content with traffic.

This concept is the balance point among "users, creators and platforms". I have mentioned it in previous articles and will briefly analyze it here.

Generally speaking, the ideal relationship between the three is that the platform hopes that creators can publish high-quality content for users to see, so that users will be active on the platform, but for commercialization, some experience must be sacrificed. The most typical example is advertising. The platform allows creators to post a lot of advertisements, and both the platform and the creators can profit, and at the same time it will not have a particularly big impact on users. This is a balance point.

But if this balance point is broken, the user experience will be seriously affected, and the platform will be the first to step forward.

Based on the balance point of the three, we can summarize the content and creators that the platform does not like. This is also the focus of WeChat video account traffic restriction. The popular restricted content of video accounts mainly falls into the following four categories:

1. Video quality issues

Video quality issues mainly affect the user's viewing experience. In today's era of developed Internet, high-definition and smooth video is the basis.

1. The materials are simple and creative: If you have watched the mood album videos created by middle-aged and elderly people, you will understand this.
2. Video production defects: such as video freezes, blurs, and audio interruptions.
3. Secondary recording: This is easy to understand, video nesting.
4. Poor text effects: This includes subtitles covering most of the video and using special effects that make the content unclear.

2. Content Quality Issues

The content quality issue mainly affects the user experience of obtaining video content information. If the video quality on the platform is very poor, users will be lost quickly.

1. The content is low in information: in other words, it is boring.
2. Homogeneous content: This can explain why others get traffic when they post the same content, but you don’t. In fact, it is because of content homogeneity, because the same content is pushed to the same users, the experience is not good.
3. Shoddy work: In an age of such high volume of content, shoddy work will definitely not work.
4. Copying other content: Copying is cracked down by all major platforms, and the original protection algorithms are getting more and more powerful. The road of copying is getting narrower and narrower, so it is better to give up early.
5. Posting old news in new ways: We have said before that Video Account attaches great importance to the timeliness of content. It is normal that there is no traffic if you post old news.
6. Clickbait: All UGC platforms resist selling dog meat under the guise of selling mutton. Users also don’t like it. They clearly come in to see the fully furnished house, but you show them an unfinished house. The sense of disparity causes disgust.

3. Marketing and Advertising Issues

For commercial purposes, the platform allows advertising content, but it must also comply with regulations to ensure a balance between the three. The following have obviously broken this balance.

1. Exaggerated/false content
2. Product promotion is stiff
3. Violation of advertising laws
4. Malicious diversion
5. Induce user interaction
6. Risky service advertisement

The explanations for these six points are clearly stated in the operating regulations of the video account, so I will not explain them again.

IV. Illegal content issues

Content violations include content that is not allowed to be published by law, content that is not allowed to be published by the platform, and content that is not allowed to be published by morality.

1. Borderline pornography
2. Violence and blood
3. Medical risk content
4. Discomfort
5. Violation of public order and good morals
6. Verbal Attack
7. Content infringement

I won’t explain the above 7 points here. I believe everyone understands them and they are also clearly written in the operating regulations of the video account.

1. Seeking sympathy/playing the victim
2. False personality
3. Content that is difficult to distinguish between true and false
4. Pseudoscience

These four points have one thing in common, that is, when the creator publishes a video, it is difficult for the platform's algorithm to discover it. Basically, they are exposed by other people with evidence, and once discovered, the account will basically be blocked.

Drawing on many previous cases, we know that once the above-mentioned violations are discovered, they will generally become hot searches and all kinds of evidence will be dug out. Even if the platform wants to protect you, it will not be able to do so under the pressure of online public opinion and will have to be blocked.