How does eBay operate? The core idea of ​​eBay operation

Merchants who want to join the eBay platform need to master store operation skills. Otherwise, they will be at a loss when facing the platform's rules and activities, and it will be difficult for them to gain a foothold on the platform. So how does eBay operate? Next, we will explain to you the core ideas of eBay operation!

1. Product selection

When it comes to choosing products, you can start with household goods. There are many types of household appliances, which is a good choice especially for sellers who need a lot of storefronts in the early stage. Moreover, there are fewer quality complaints about household appliances, and the account performance is easy to control. However, this situation is not fixed, and sellers can carefully choose according to the market situation and their own store situation.

2. Reasonable pricing

Pricing is tough, if the price is too high, no one will want to buy the product. Price it too low and sell it at a loss and you may be out of business. The trick to pricing is to know your competition, search for similar products on eBay and see where their prices are going. Which items get the most offers? Which items get the highest offers? Use the "Completed Listings" on eBay to determine your product's selling price range. Once you have a general sense of how your product sells on eBay, you can execute. Now, while there is no "best" starting price, there are many good options. Based on your research and the product, sometimes set the average selling price as the starting price, and then list a "buy it now price" that will make you more profitable.

3. Build basic sales

For eBay, many consumers are very concerned about sales when buying products from a store. The conversion difference between 0 sales and 1,000 sales with the same number of clicks may be hundreds of times. Therefore, sales are very important for conversion.

The general solution to sales is to make orders and sell at a loss. To make orders, you need to control the relationship between traffic and conversion, and to sell at a loss, you need to consider your own tolerance. In the early stage, it is best to combine the two and build up basic sales first.

4. Event Operation

eBay's activities are mainly Order Discount. It is recommended that you do not set the threshold for the activities too high, and arrange it according to the price of the product. For products with higher unit prices, you can set a discount for a certain amount of purchase, which is easier to get a discount; for products with lower unit prices, it is better to set a certain amount of discount for a certain amount of purchase.

Because the eBay platform has restrictions on the number of products that can be posted, everyone must also make arrangements for the listing release based on the actual situation, so that the store operation can be more effective.

In short, no merchant can operate the store right from the start. Merchants can use their free time to learn operating skills, refer to their peers, constantly accumulate experience, improve their operating skills, and manage the store better!