Amazon attaches great importance to brand rights, which is also in line with foreigners' awareness of property rights. Therefore, in order to protect their brand rights, merchants will actively consider joining the Zero Plan. However, joining is not as easy as everyone sees. So, how to join? 1. How to join Amazon's Plan 0? Currently, the 0 plan is an invitation-only plan. Only those who are invited are eligible to join the plan. Of course, you must have completed brand registration to be eligible to be invited. If you have not been invited but have completed the filing, there is also a special link for Plan 0. You can complete the filling through the link and enter Plan 0 and wait. 2. What are the requirements of Plan 0? Currently, if you want to join it, you need an invitation from the platform. If you have not been invited but have completed the registration, you can join through a special link. 3. Is the plan useful? The 0 plan means that you can join Asia, submit your information and join the plan after it is reviewed and approved, and you will benefit from joining the zero plan. In the future, brands can delete any suspected counterfeit products they see on Yahoo! without the need for review. This plan is also aimed at promoting the complete elimination of counterfeit products, so it will definitely be useful. 4. Zero Plan Function: 1.Automated: Through AI technology, based on the information of merchants who have completed brand registration, such as brand logos, etc., quick detection is performed, scanning more than 5 billion listings. The platform automatically searches for counterfeit products and proactively intercepts them. We have tested the protection function in cooperation with some product vendors. Compared with the previous passive removal of counterfeits based on reports, the amount of counterfeits blocked by protection has increased by 100 times. 2. Self-service counterfeit: self-deletable. That is, through the self-service tools provided by Ya, counterfeit goods can be quickly and effectively deleted without submitting an application to the company, thus better protecting property rights. Brands have unprecedented ability to control and remove products from sub-sites. This tool can also be used in conjunction with self-protection features to help better detect potential counterfeits. 3. Product: Provide a unique barcode for each product of the brand, and verify the authenticity of the product by scanning its barcode. If other merchants use the same barcode to sell the same product, Asia will review the violators. Through the product traceability service, each product can be inspected before it is delivered to the customer, effectively preventing fakes from falling into the hands of the other party. Therefore, this function is actually for merchants who mainly sell counterfeit goods, so that the products of merchants with original brands can be effectively protected. It is very good for brand merchants, but it is a blow to counterfeit merchants. Therefore, it is better for everyone to make branded products. If you want to join the Amazon Zero Plan, you need to get an invitation from the platform. If you don’t get an invitation from the platform or don’t apply through a special link, you won’t be able to join. Therefore, there is still a certain threshold, that is, only merchants with brands can enter. |
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