I became a health blogger on Xiaohongshu without showing my face, and I started to make money in just one month

It is said that it is difficult to run a self-media business nowadays, so why can others do it? This article takes you into the world of @图图爱养生, a health blogger who does not show her face, and tells you how she quickly gained followers and started to monetize in a short period of time.

Two years ago, some people started saying that it was difficult to run a self-media business, but @图图爱养生 started doing it in March this year and began to take on advertising and monetize in April.

Moreover, she is a photo and text blogger who does not show her face. Her format is very simple and she has many competitors. Why can she still increase her followers and monetize so quickly?

Today we will see what we can learn from her.

1. Vertical topic selection is fast

When Tutu started her account, she focused on women's anti-aging. This helped her quickly target her target audience, give the account a portrait of the target audience, and let the system know who to push the content to.

After the account is created, you can expand the content to other aspects of health preservation. There will be no limitations. You will be able to post more things and receive more ads.

At the same time, she will combine hot topics, such as nourishing the spleen and stomach, apple juice, nourishing the moon..., so that more people will read it.

2. Quick account creation with a collection of useful information

Most of the contents in Tutu are collections. In Xiaohongshu, numbers have a kind of magical power, which captures everyone's "greedy" mentality and the desire to get a lot, so the bigger the number of the collection, the better: 8 kinds of foods that make you grow more hair the more you eat, 13 combinations of astragalus, 7 kinds of cold in the body... Everyone thinks the content is useful and wants to collect it.

In addition to collections, Tutu will also organize useful information and systematically sort out hot topics. This kind of useful information is more comprehensive and people also like to collect it.

3. The content structure is clear and concise

The content structure of the picture is very clear, and the title summarizes the highlights of the content.

In the body of the text, start with a sentence that explains the background, a sentence that summarizes the theme of the content, and then an outline.

Then use pictures to explain in detail.

Each article basically has this structure, making the account more systematic.

4. Fixed template (cover, illustration)

For those who do not show their faces and who do graphic and text work, you can fix the templates for the cover and illustrations. In this way, you will be very efficient in producing content. Sometimes you can complete a piece of content in less than an hour.

5. 2 Tips for Title

The first one: using method + crowd + effect can quickly attract people in need to see it.

The second method: Use popular titles to create a collection of useful information. Many popular titles in the health category have already expressed the desire to share experiences, so this type of title is also a good way to create a collection of useful information.

6. Do a good job of keyword layout

Tutu will place keywords in the title, cover, and beginning of her notes, so that her search traffic will be better.

Where do keywords come from? You can extract usable keywords from the titles of hot content, or you can extract appropriate keywords from the search drop-down bar.

However, we can see that Tutu's fan-to-like ratio is not high. Using this form to create an account can quickly increase points and gain popularity, but it lacks personality and stories, and it is easy to become a tool. The ceiling for monetization is relatively low, and it is necessary to add stories and make transformation in the later stage.