文案火锅「一」

Have you heard of copywriting hotpot? How to write good copywriting? This article lists some current hot topic cases, let's take a look.

I previously taught a series of courses at Fenghuo Advertising called "Copywriting Hotpot".

Today, I want to recreate it on my official account. After seeing the hot pot style, you can also provide us with ingredients. In fact, as a copywriter, it is best to make yourself a generalist.

For example, if we look at the global stock market rationally, there are of course many dimensions. But if we look at it from the perspective of advertising creativity, it is often more vivid.

Of course, entry-level advertisers may not have this level of associative skills; and even experienced ones, if they are not used to doing one thing and doing another, will not be able to do so. Often, those who are not advertisers are more likely to do the opposite.

This is the "connotation" that copywriters can learn. If you look at the kaleidoscope more often, you will be able to do creation with ease.

A few days ago, the AI ​​of this account produced a work that scored zero in the college entrance examination. Now we can compare it with the "flying" writing of high school students.

AI will probably never be able to replace this kind of "repetitive" thinking. Because AI is fed with questions by us adults, and we have long passed the "very stupid and naive" bug stage, so it can't spit out questions if it can't feed them.

If you have nothing to do, you can spend more time at the designer's computer.

Sometimes it is your meditation that makes your words wander.

Sometimes the designer suddenly has an idea and turns your text of varying sizes into elements of the picture.

You will be surprised how the words written in Word seem to have sound and movement when placed in the background.

However, better copywriting will require more than this, because the pleasure of words on a flat surface is not enough to satisfy the marketing needs.

After the sound of hua la la, there is "come and wash your feet"; after the sound of la la la, there is "the bottle is open"; after the sound of chirp chirp, there is "who is calling me", then these are not just natural sounds.

At the Australia-Germany match at the Workers' Stadium on the night of the 15th, Messi encountered interruptions that are common abroad.

Look at this high school boy named Di, who is under 18 years old. He hugged Messi and doesn’t want to let go.

Messi had no choice but to use the "splitting" technique that he often used in the Champions League.

Why did this little brother dare to climb over a 3-meter-high fence?

It’s all because of the fans’ enthusiasm.

Just think about it, they had to chase the bus all the way, and in order to get Messi to open the curtains, the fans held up a KT board with a printed image of Messi's son. How could Messi withstand that? That's why it's not easy for the fans.

No matter how confidential the news was, the news of Messi staying at the Four Seasons Hotel spread like wildfire. So the star rating of this type of hotel is not advertised at all, just like the Jingxi Hotel used for conferences in Beijing, which has been used for generations and still looks new.