The next traffic trend of Tik Tok!

In the Internet age, everyone has the right to express themselves. There are countless amateur Internet celebrities who have become popular on self-media platforms such as Douyin and Kuaishou. Where will the next traffic trend be? Grasp the fleeting traffic code, and perhaps you will be the next Douyin star!

If you ask me, where are the opportunities for TikTok in the second half of 2024?

Then congratulations, you've finally waited for it.

In the second half of 2024, Douyin will be the best time for ordinary people to break out of the circle.

The last time ordinary people entered Douyin was five years ago, around 2018, such as Crazy Xiao Yangge, Tiger Brother Talking about Cars, Maomao Sister, Feng Timo, etc. Kuaishou was even earlier, probably around 2016.

01 Ordinary People’s Life

In the past year, you should be able to clearly feel that many amateur internet celebrities have become popular on Douyin. For example, Yu Wenliang gained millions of followers overnight, Wen Shen's EMO quotes went viral on WeChat Moments, and Guo Youcai had more than 100,000 followers as soon as he started broadcasting. There are also many people who take photos of themselves shopping, eating, climbing, driving, camping, cooking, singing, etc., all of which have the opportunity to become popular content with millions or tens of millions of followers and be on the hot search.

Why? Doesn't Douyin like people showing off their wealth? Don't they like exquisite designs? Don't they like content with outstanding talent? One of the important reasons is Douyin's original positioning - recording a good life. What is a good life? Does it mean driving a luxury car, living in a luxury house and eating delicious meals? Does it mean that only celebrities, big Vs, big bosses and rich second-generations can record a good life?

Of course not. Douyin hopes that everyone will abandon worldly prejudices, abandon so-called face, and abandon the shame brought by being ordinary.

Put loving life and recording life first, and every ordinary person’s life will be a good life.

So next, you will definitely see that the lives of ordinary people will definitely be a hot track. It is glorious to go back to the countryside to farm, it is glorious to deliver food, it is glorious to work as a customer service representative, a security guard, or a cleaner. All the lives of ordinary people are worth recording and sharing, so Douyin will definitely provide traffic.

02 How to seize this wave of traffic

Since we can foresee in advance which type of traffic will be popular on Douyin in the future, how should we seize this opportunity?

1. Think about who you are first

An ordinary teacher? An ordinary doctor? An ordinary courier? An ordinary office worker? An ordinary mother?

2. Think about your content

What do you have that is worth sharing? Are you a great cook? Are you a great singer? Do you have great handwriting? Or do you have a lot of sheep at home?

3. Think about how you attract users

It may seem like an ordinary life, but how can your life resonate with others? How can you provide rich emotional value?

4. Think about how you can sustain

Although ordinary people have the opportunity to become popular, most ordinary people only have one video that can become popular. So you have to think about how to continuously satisfy users' curiosity about the lives of ordinary people?

5. Think about how you monetize

Making money is the result of recording life on Douyin. If you don’t want to make money, there is no need to record your life. So how can an ordinary person get others to pay for you by sharing your ordinary life?

03 Ordinary people only have one chance

Yu Wenliang became popular once, and then there was no news. Wenshen's EMO quotes will almost come to an end in ten days or half a month. So how should ordinary people take on this sky-high traffic? This is what content creators need to think about.

1. Don’t rush to cash out

From the perspective of receiving traffic, when a song becomes popular, it should be broadcasted immediately, and then users should give it crazy rewards. It is right to monetize, but it should be controlled. For example, when Yu Wenliang publicly asked for money, users were very disgusted, and then they were silent. Another example is Mr. Huang from Wa Ya Wa, who started a live broadcast to sell goods, etc., and users no longer sing.

2. What is your next content?

No one can predict when they will become popular. Even Mr. Huang from Wa Ya Wa had sung many other songs before he became popular. So you have to think about what your next content will be after a certain content suddenly becomes popular? Or in other words, what will your next content be before it becomes popular?

04 Most people don’t dare to express themselves

Although we know what kind of content will go viral on Douyin, what kind of content users like to watch, what kind of content will cause controversy and complaints, etc., most people dare not express or share.

First, many people believe that expressing oneself on self-media is not a privilege for ordinary people, but a privilege for people with status, position, talent, etc. Therefore, many people think that it is okay for celebrities and Internet celebrities to promote products and accept advertisements on Douyin, but it is wrong for ordinary people to accept advertisements on it.

Secondly, many ordinary people are afraid of being noticed and discussed, and are embarrassed to be seen by relatives, friends, colleagues, customers, etc. But in fact, not so many people will deliberately pay attention to you. A person visits 200 bloggers a day, 60,000 bloggers a year, and only 3 million bloggers in 50 years. There are 1 billion Internet users in China, and tens of millions of bloggers. So don't think that someone will discuss and slander you just because you haven't done anything. In most cases, no one will watch you.

Therefore, ordinary people need to overcome two problems when making TikTok:

The first is to dare to express yourself. No matter what others think of you, you must bravely share your life, insights and even your clumsy performances.

The second is to persist. It is precisely because not so many people will pay attention to you immediately that you have to persist and wait for the moment when you become popular.

Most people can’t make any more videos after a dozen or a few months. How can they become famous?

So I encourage you again to have the courage to record your life and express your opinions in 2024.

Author: Shili Village

Source: Shili Village (ID: shilipxl)