Having learned the essence of Zhou Hongyi, who will take over the traffic of the leaking Maybach?

The car owner's rights protection has attracted attention. Tianan Used Car Chairman Chu proposed to buy back the leaking Maybach at the original price. In this incident, the car owner gained traffic through creative rights protection. Chairman Chu may have spoken for traffic and justice. Behind this is the service problem of the Mercedes-Benz brand, and also shows that individuals can enhance their influence through events.

Recently, a car owner drove a "Maybach with a canopy" to defend his rights, which attracted widespread attention. As the heat continued to ferment, Chu, chairman of Tianan Used Car, who once bought Zhou Hongyi's Maybach for 9.9 million yuan, also posted a video saying that he could take out 2.15 million yuan to buy back the leaking Maybach at the original price.

Since winning Zhou Hongyi's second-hand Maybach at the end of April, Chairman Chu's traffic has increased significantly, and his account now has more than 1.2 million followers.

Is this because he has learned the essence of being an internet celebrity from Zhou Hongyi and is trying to catch up with this wave of traffic, or is it simply for the sake of his so-called justice?

Maybach leaks, causing loss of 800,000 in 10 days

In July this year, a car owner in Jiangsu spent 2.15 million yuan to buy a new Maybach GLS480. Two days after picking up the car, he found an abnormal noise in the central control. On July 11, the owner went to the 4S store for inspection, but no abnormality was found.

It happened to rain that day, and the owner discovered that the passenger A-pillar was leaking on his way back, so Mr. Zhou went back to the 4S store to report the problem.

However, the 4S shop maintenance personnel did not find any leaking points after removing the A-pillar lining. In order to find the leaking point, the maintenance personnel said that they needed to remove the front roof panel because the Mercedes-Benz manufacturer suspected that there might be problems with their own production line.

After the car owner expressed his refusal, the persistent 4S shop silently dismantled the interior of the new car on a large scale. The A-pillar, B-pillar, C-pillar and even the interior of the trunk were all dismantled.

After learning about it, the car owner asked the 4S store for an explanation and even wanted to pay for a replacement car. However, the 4S store only gave an estimated price of 1.35-1.5 million yuan, which means that after all this trouble, the 4S store had to discount the price of the leaking luxury car by 800,000 yuan after only driving it for 10 days.

In order to get a good result, the owner has complained to the official 400 number many times, but nearly three months have passed and he has not received any apology or solution. There is a saying on the Internet: "It is impossible for a person to have both Maybach and inferiority complex." Although the owner does not have inferiority complex, he is also very upset.

As the saying goes, if you are patient, you will have peace; if you take a step back, you will get angrier. In a rage, the car owner used a three-color tarpaulin and yellow tape to seal the roof of the car.

At the same time, they hired a professional team and photographer, adapted the online song "Give My Mom a Maybach", and created a short video about the leaking Maybach.

At present, the owner of the car has gained 310,000 followers on Douyin, and many of his videos have received more than 10,000 likes. This novel way of defending rights immediately attracted a large number of netizens to watch, and soon became a hot topic on the Internet, attracting countless people to imitate and modify the car.

At first, only some Mercedes-Benz owners imitated it, but as the popularity continued, many other car owners and new energy vehicle owners also joined the imitation team. Some people even chose to use the same three-color rain cloth to make clothes to wear. It seems to be just a simple imitation, but in fact it is silent support.

Under pressure from the Internet, the 4S store finally responded, saying: "The leadership is handling it; Maybach customer service said the dealer is actively communicating with the customer." The car owner's current request is that Mercedes-Benz officially apologize, compensate 80 yuan as mental damages, and refund the car.

The car owner said that he did not need a refund or three times the compensation, he just wanted an apology and full compensation. If the refund is successful, he will donate all the money to people in need.

Chairman Chu is being taken advantage of again, is it for traffic or justice?

Recently, Chairman Chu, who had previously spent 9.9 million yuan to buy Zhou Hongyi's second-hand Maybach, released a video, saying that he was willing to buy back the leaking Maybach at the original price of 2.15 million yuan.

Chairman Chu said that the car owner can first drive the Maybach he bought for 9.9 million or another Maybach of the same model. If the car owner loses confidence in the brand, Chairman Chu is willing to buy back the leaking Maybach at the original price of 2.15 million to find out the cause of the leak.

As soon as the video was released, it quickly received more than 100,000 likes, and then Chairman Chu released another explanatory video, saying that he was not a sucker and that the first 9.9 million yuan had been donated to the foundation together with Zhou Hongyi. What he was doing was positive and beneficial, and this time it was a just and correct choice. Even if he was misunderstood as a sucker, he was willing to continue to be one.

Chairman Chu's speech won the support of many netizens. Some netizens also left joking messages under the video, hoping that Chairman Chu could help them buy back some cars, houses, stocks, etc. at the original price.

In fact, from the perspective of car purchase, whether it is Zhou Hongyi's Maybach worth 9.9 million or the leaking Maybach worth 2.15 million, Chairman Chu said that he lost a lot. But from the perspective of traffic and business, Chairman Chu can be said to have won.

According to investigation, when Chairman Chu bought Zhou Hongyi's Maybach for 9.9 million in April this year, he had 270,000 fans. In just a few months, he already had 1.24 million fans. Zhou Hongyi's auction of the luxury car and subsequent participation in activities helped Chairman Chu gain nearly one million fans.

Chairman Chu said frankly in front of many people at the auction that he had never used traffic to get traffic from others, but this time he had to get traffic to the end. In fact, in addition to the traffic, there were also resources of connections and links.

Before the auction, Zhou Hongyi said that he would follow Buffett's charity lunch and have dinner with the buyer once a year in the next three years.

If the buyer has any business difficulties and confusions, they can communicate with him. Zhou Hongyi also does what he says. After that, he not only has dinner parties, but also goes on business trips, shooting, happily rushing forward, playing throwing eggs and other activities with Chairman Chu.

Before buying the Maybach for 9.9 million, Chairman Chu was also a successful person, but it was not easy to squeeze into the circle of entrepreneurs like Zhou Hongyi and Yu Chengdong. But now Chairman Chu not only participated in many activities through Zhou Hongyi's relationship, but also accumulated a lot of resources. Moreover, after gaining popularity, it is believed that the business of Tianan used cars has also been greatly improved.

In addition, Chairman Chu also learned a lot of experience in being an internet celebrity from Zhou Hongyi. Not only did Zhou Hongyi appear frequently in his videos, he even learned from Zhou Hongyi to give away Huawei 3-fold phones as welfare draws to fans.

The research on traffic also allowed it to seize the popularity of the leaking Maybach, but the method it adopted was still the most simple and unpretentious way of buying traffic with money.

This time, Chairman Chu once again chose to be a "sucker" and wanted to buy back the leaking Maybach at the original price. Perhaps his idea was the same as when he bought Zhou Hongyi's Maybach for 9.9 million yuan.

The owner of the leaking Maybach may not be as influential as Zhou Hongyi, but from the owner's action of shooting a short video, it can be seen that he does not care about the refund of 2.15 million yuan, but is holding the mentality of "fighting for face even if it means losing money", so even if Chairman Chu is willing to buy it, the owner has his own considerations.

However, Chairman Chu's move has enhanced his image and reputation in the business and charity circles, and will also bring in another wave of traffic.

Final Thoughts

In this "farce", people saw the helplessness and anger of the car owner, as well as the evasion and perfunctory response of the 4S store and Mercedes-Benz. Regardless of the final result, the brand reputation of Maybach will be greatly affected.

Chairman Chu, who has been participating in various events with Zhou Hongyi, has become more and more mature in controlling traffic. Regardless of whether Chairman Chu can finally recover the leaking Maybach, this wave of traffic and the improvement of his personal image will bring him potential commercial value.

Technology Vortex Author & Editor｜Sun Haonan This article is written by the author of Operation School [Technology Vortex], WeChat public account: [Technology Vortex], original/authorized to be published in Operation School, and any reproduction without permission is prohibited.

The title image is from Unsplash, based on the CC0 protocol.