Xiaohongshu's hidden flow limit "solution" idea

The article explores in depth the various reasons that lead to hidden traffic restrictions, from content quality to account behavior to interaction with platform rules. Each link may be the key to affecting traffic. More importantly, Vic provides specific methods to regain platform trust and increase traffic, helping you break through with high-quality content in low traffic distribution, and continuously create value for the platform by enriching traffic channels.

Do your friends often encounter this situation?

There is clearly no violation, and I haven't received any messages about violations, so why is the traffic to my account and notes not increasing?

I contacted customer service for feedback, and they said there was no problem with the account. I made a statement in the notes, and they also replied that the account status was normal. What is going on?

In fact, Xiaohongshu has "hidden traffic restrictions". What is "hidden traffic restrictions"? It means that there is no violation of the rules, and the notes do not involve sensitive words, but no matter what kind of notes are posted, Xiaohongshu's eyes are always stuck at one or two hundred.

If you receive a message about a violation, it means that the situation is very serious and has clearly violated the community rules, which will definitely affect the traffic. Violation records are like external injuries, which will leave scars after treatment. "Hidden traffic restrictions" are like internal injuries. Although the wounds cannot be seen, if they are ignored for a long time, the consequences will be very serious.

1. Why is there invisible flow restriction?

Whether a note has good traffic depends on the quality of its content. The platform will not give traffic to a note with poor content for no reason. There is no black box operation, nor any hidden traffic entrance. As long as there is a way to get objective traffic, that is, your note is very attractive, so that many users click on it, stay for you, and interact with you, your note can bring value to the platform, and the platform will give you traffic.

The traffic of an account comes from the traffic performance of each note of the account. The release of each note is like an exam. If you often fail the exam, it will be difficult for you to gain the trust of the platform and obtain natural traffic. In this case, it is easy to be implicitly restricted. You may not have any illegal actions and your notes do not have any sensitive words, but you will not be allocated traffic.

2. How to determine whether there is invisible current limiting?

1️⃣ Look at the traffic share

In the Creator Service Center, you can see the audience source analysis of each note, which is actually the traffic share of the note, including homepage recommendation (discovery page), search (search page), follow page (follow page), personal homepage (open the homepage to follow after reading the note), and other sources (topics, traffic coupons, etc.)

Under normal circumstances, the traffic share of home page recommendations should be the highest. If there is a certain fan base, the follow page will account for the second largest share of traffic, and the third largest share of traffic is search.

However, if you find that the proportion of homepage recommendation traffic has dropped sharply, or even there is no homepage recommendation, then there is a high probability that the traffic is restricted, as shown in the following figure

2️⃣ Check the inclusion status

It is unreliable to determine the inclusion status by title and keywords. Search directly by account name. If the account notes do not appear on the comprehensive page, it is likely that the flow is restricted.

However, if notes appear, but the number of notes is small, it means that the traffic distribution is normal, but there is a violation.

If multiple notes or all notes can appear, it proves that the account status and traffic distribution are very healthy.

If you are restricted, it is most likely due to the following 10 reasons.

1) There are QR codes or other platform traffic information

If you place a QR code or other platform traffic information in your notes, it may be considered an advertisement and thus be restricted.

2) Account frequently deletes and hides notes If you frequently delete or hide notes, it will be considered that the content quality is not high and you will be restricted.

3) The account has been inactive for a long time (more than one week) If the account has not been updated for a long time, it will be considered inactive and will be restricted.

4) Directing traffic via private messages (easy to be banned) If you direct traffic via private messages, it may be considered spam and you may be banned

5) The content is not vertical enough and you don’t know what to do. If your account content is not vertical enough and you don’t know what to do, it may be considered useless and thus be restricted.

6) A single note is reported multiple times or multiple notes are reported by multiple people If an account note is reported multiple times or by multiple people, it will enter the manual audit phase. In this state, the account traffic will be restricted until the manual audit confirms that there is no violation or that the violation has been corrected, and the account note will return to normal

7) Frequent changes in account information If a user frequently changes account information, such as nicknames or avatars, it will be considered abnormal behavior and will be restricted.

8) Failure to detect illegal words and sensitive words before posting If you use illegal words or sensitive words in your copy, it may be considered non-compliant and thus be restricted.

9) Copying or plagiarizing content (don’t do it) If you copy or plagiarize content in your notes, it may be considered as infringement and you may be restricted.

10) If you violate the platform rules many times and are recorded, your account will be considered non-compliant and will be restricted. Don't worry about the violations. As long as you change all the content that may involve violations, you can restore the account traffic to normal levels.

Even if you correct the violation and the traffic returns to normal, the violation record will still exist, and the punishment may be heavier next time you violate the rules. Therefore, it is recommended that you cherish your reputation, respect the rules, and try not to violate the rules.

3. How to solve the hidden current limiting problem?

How to crack it? It's very simple, two ways

First: cherish every publishing opportunity, use extremely high-quality content to get good data in extremely low traffic distribution, provide value to the platform again, and break the traffic shackles

Second: enrich traffic channels, build account data models, and continue to provide value to the platform. In other words, you can start live streaming, or start paid traffic. In short, you have to find a way to make data flow.

So, don’t create an account just because you have an idea. First, stock up on some high-quality topics and prepare some high-quality materials. Make sure you can continue to publish some high-quality notes before creating an account. Cherish every "exam" opportunity.